David Lawenda

  1. Univision Jumps Back Into Upfront Market

    January 25, 2010 12:00 AM EST Spanish-language broadcast network Univision is returning to upfront week after a one-year hiatus, planning to hold its presentation on Thursday, May 20. David Lawenda, Univision’s ad sales president, said the decision to forego an upfront present ...

  2. Univision Upfront Flies As Integrations Slow Telemundo

    July 29, 2008 12:00 AM EDT The Hispanic TV upfront marketplace this year has been a tale of two networks, with Univision doing business at a rapid pace, well ahead of last year and almost 75 percent sold, while Telemundo has been moving more deliberately and at last year’s ...

  3. Univision Cuts Huge Cross-platform Deal

    June 25, 2008 12:00 AM EDT In what could be the largest one-time, cross-platform upfront deal ever between a Hispanic media agency and a Hispanic TV network, Zubi Advertising of Miami and Univision have completed an all-encompassing media advertising deal approaching $80 mi ...