Cornerstone

  1. Pepsi's Frank Cooper on Multi-Million Dollar Beyonce Deal, Becoming More Label-Like in 2013

    December 10, 2012 2:56 PM EST With Pepsi and Beyonce reuniting for a $50 million, multi-year branding dea l and creative partnership beginning in 2013, what's next for one of the music industry's most powerful, active brand partners? According to Frank Cooper, PepsiC ...

  2. The Rise of Indie Bands in Advertising

    March 20, 2012 7:00 AM EDT This is going to be big," Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard "We Are Young" by indie pop outfit Fun. "It just had the quality ...

  3. Exclusive: Converse Is New Fader Fort Sponsor at SXSW; Santigold, Zola Jesus to Perform

    February 28, 2012 12:22 PM EST After eleven years as one of the biggest unofficial events at South by Southwest, the Fader Fort is going legit. This year's Fort will be an official SXSW showcase for the first time, and will be named The Fader Fort Presented by Converse to ...

  4. Gorillaz/Andre 3000/LCD's James Murphy's Converse Track: The Story Behind The Song

    February 21, 2012 1:53 PM EST In the most high-profile offering of its "3 Artists. 1 Song" campaign to date, Converse Inc. announced on Feb. 9 that Gorillaz, LCD Soundsystem frontman James Murphy and OutKast rapper Andre 300 had teamed up to record an original song f ...

  5. Bon Iver's Justin Vernon On (Not) Playing the Grammys, Endorsing Bushmills

    February 03, 2012 10:02 AM EST Drinkin' and Cussin' (from left:) Kyle Frenette, Nate Vernon, Brian Joseph, and Justin Vernon of Bon Iver at Bushmills Irish Whiskey's "Since Way Back" event on Feb. 2. (Photo: Diana Levine) Bon Iver may be up for four Gra ...

  6. Backbeat: Future Rocks Fader Party at Converse Rubber Tracks

    December 19, 2011 7:10 AM EST Fader Magazine's "The Now Issue" (Issue 77) and Converse Rubber Tracks promo. (Photo: Emily Berl) On a cold, wet Wednesday night in New York, a crowd of the city's trendsetters and tastemakers packed into Converse's Rubber ...

  7. Backbeat: Kendra Morris Plays Pharrell's Qream Tasting Party at Cornerstone HQ (Audio)

    November 29, 2011 7:30 AM EST Qream tasters: Pictured (Left to Right): Wax Poetics' Andre Torres, Cornerstone's Maryclaire Grace, Billboard's Chris Payne, Singer Kendra Morris, Cornerstone's Nathalie Levey, Wax Poetics' Dennis Coxen, Cornerstone's ...

  8. Backbeat: V V Brown's Candy-Coated Listening Party For ArjanWrites' 'Artist #Talk' Series

    October 26, 2011 6:27 PM EDT V V Brown with Billboard's Chris Payne… in a tub full of gumballs. (Photo: Chris Payne/Billboard) Arjan Timmermans , the creator of the successful pop music blog ArjanWrites.com , has a solution for the ordinary listening party. " ' ...

  9. Steve Jobs Remembered by Coldplay, Will.I.Am, Guy Oseary, Many More

    October 05, 2011 12:30 AM EDT Twitter was inundated with condolences and remembrances Wednesday night as soon as word broke that Apple co-founder and chairman Steve Jobs had passed away. The remarks, many of them heartfelt, give a hint at the vast variety of people from all wa ...

  10. Watch Lupe Fiasco's Pepsi Ad for the Packers-Bears Game

    January 21, 2011 12:00 AM EST After five long months of agony, ecstasy and couch potato-dom, the matchup for Super Bowl XLV will finally be decided this weekend, as the Green Bay Packers play the Chicago Bears for the NFC Championship and the New York Jets square off against t ...

  11. Neon Indian Signs To FADER

    June 08, 2010 12:00 AM EDT Chillwave artist Neon Indian, aka Alan Palomo, has found a new home, FADER Label, Billboard.biz can confirm exclusively. The eventual home of the artist was the subject of speculation following a series of breakout SXSW performances, with rumors o ...

  12. @MIDEM: Pharrell Williams Relaxed About P2P

    January 23, 2010 12:00 AM EST Pharrell Williams was the big star name in attendance for the opening day of MidemNet, where there was a generally positive attitude about digital music and the future of the industry. MidemNet launched 11 years ago and the digital-focused confere ...

  13. Photos: Key Moments From MIDEM 2010

    January 23, 2010 12:00 AM EST The Billboard.biz team was in Cannes, France, where we reported and live tweeted the MIDEM 2010 world trade show and conference. The event kicked off Saturday (Jan. 23) and ran through Wednesday (Jan. 27). Follow us on Twitter here . Wednesday MID ...

  14. Touring Confab Spotlights Artist Development Challenges

    November 04, 2009 12:00 AM EST The opening panel at the 6th annual Billboard Touring Conference and Awards, which runs Nov. 4-5 in New York, spotlighted one of the music industry's largest challenges: artist development. Panelists noted that concert ticket discounting, and ...

  15. Pharrell Williams Displays His Brand Ambition In Music, Apparel And Beverages

    May 29, 2009 12:00 AM EDT At a Smirnoff press conference at the Bowery Hotel last year, Pharrell Williams admitted that he doesn't sleep. "I'm just operating in a fog," he told the crowd. Williams has plenty of reasons to be worn out. Aside from his thr ...

  16. Music & Money: Execs Debate Branding Challenges

    March 05, 2009 12:00 AM EST A panel on music and branding at the 8th Annual Billboard Music & Money Symposium exposed some of the challenges major labels and brands face when they try to work together. Frank Cooper, Pepsi's VP of portfolio brands, told the audience ...

  17. Three/21 Films To Be Part Of Cornerstone

    March 18, 2008 12:00 AM EDT Three/21 Films will become a division of the independent marketing agency Cornerstone. Under the new arrangement, Three/21 will offer Cornerstone's clients additional creative services and content creation. Led by Rik Cordero and Nancy Mitche ...

  18. Cornerstone Marketing Launches Music Supervision Division

    April 10, 2006 12:00 AM EDT Recent clients include Coca-Cola, Apple and Nike. Lifestyle marketing company Cornerstone has launched a music supervision division. With this addition, the 10-year-old, New York-based company is poised to strengthen its reach in the gaming, film ...