Converse

  1. Ten Brands to Watch in 2013

    December 26, 2012 1:00 PM EST Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artist ...

  2. A-Trak, Kimbra, Mark Foster Tapped For Latest Converse 'Three Artists. One Song' Campaign

    March 27, 2012 2:13 PM EDT Coming right on the heels of the success of its Andre 3000-Damon Albarn-James Murphy collaboration campaign, Converse has announced another, pairing up DJ A-Trak with singer Kimbra and Foster the People frontman Mark Foster for the latest installm ...

  3. Gorillaz/Andre 3000/LCD's James Murphy's Converse Track: The Story Behind The Song

    February 21, 2012 1:53 PM EST In the most high-profile offering of its "3 Artists. 1 Song" campaign to date, Converse Inc. announced on Feb. 9 that Gorillaz, LCD Soundsystem frontman James Murphy and OutKast rapper Andre 300 had teamed up to record an original song f ...

  4. Andre 3000, Gorillaz, LCD's James Murphy Team Up for Converse Track

    February 09, 2012 11:40 AM EST As part of Converse Inc.'s continuing "Three Artists. One Song" campaign, Gorillaz, former LCD Soundsystem frontman James Murphy and Outkast rapper Andre 3000 have teamed up for an original track. "DoYaThing" will be relea ...

  5. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  6. Backbeat: Twin Shadow, Chelsea Kills, Apollo Run, Friends, Nick Catchdubs Rock 'Converse's Hello Brooklyn'

    October 31, 2011 11:48 PM EDT Apollo Run perform at the Converse Presents Hello Brooklyn event. Last Thursday night and with the annual CMJ Music Marathon in full swing, Converse, in conjunction with Cornerstone, put the call out to New York tastemakers in an attempt to pull t ...

  7. Converse's Free Recording Studio, Rubber Tracks, Opens

    July 13, 2011 9:00 AM EDT Today Converse Inc. officially announced the opening of its Brooklyn recording studio, Converse Rubber Tracks , which allows artists to sign up and record songs for free. Converse announced the studio last fall, and bands were able to apply for st ...

  8. Converse Teams With Bernard Sumner, Hot Chip

    October 06, 2010 12:00 AM EDT Footwear brand Converse is releasing the first of its music collaborations featuring U.K. acts today (Oct. 6). It is part of a year-long campaign centered around British talent. The first track features Bernard Sumner from New Order and Bad Lieute ...

  9. @MIDEM: Brands Reveal Music Strategies

    January 25, 2010 12:00 AM EST Brands were the focus for several of the panels at the MIDEM music conference in Cannes, with executives from Converse, NASCAR, Carhartt and PepsiCo revealing details of their music strategies. Sonic branding agency Banshee Music, based in Wiscons ...

  10. The Year In Music & Touring: Indie Musicians See Mixed Returns In Ad Campaigns

    December 14, 2008 12:00 AM EST For most of the summer, Santi White, who records as Santogold, gazed down at the New York Billboard offices from a Converse ad hung high above Astor Place. Her image and her songs seemed to be inescapable-during the course of the last year, she pr ...

  11. Ross Lines Up New Film, Converse Commercial

    March 19, 2008 12:00 AM EDT Rapper Rick Ross has new film and Converse partnership on the way this year. The MC composed the music for NBA player Dwayne Wade's last series of Converse commercials and now the pair is planning another collaboration. "We had the conve ...

  12. Rick Ross Boosts Wade 2.0 Campaign

    March 01, 2007 12:00 AM EST Converse continues the product launch of NBA star Dwyane Wade's newest signature shoe, Wade 2.0, and apparel line with the debut of Converse's fully integrated All In ad campaign. The campaign kicks off March 3 and encompasses print, TV ...

  13. Converse Rolls Out Artist Marketing At Coachella

    April 22, 2005 12:00 AM EDT Plans include sponsorship, gift bags. Converse is implementing an artist marketing plan at the 2005 Coachella Valley Music Festival, which takes place April 30 - May 1 in Indio, Calif. The fashion brand is offering several opportunities for artist ...