Communication design

  1. Swizz Beatz, DJ Enuf, Young Berg Onboard For PSA Campaign

    August 18, 2008 12:00 AM EDT Street Science, a school supply maker with an urban focus, launched a print and TV campaign made up of public service announcements with musicians such as Swizz Beatz, DJ Enuf, and Young Berg. In the 30-second spots, which hit the Internet last we ...

  2. Commentary: Think Before You Brand

    July 30, 2008 12:00 AM EDT Celebrity brand partnerships have become undeniably big business in recent years, and the success stories-the multiple links between artists and Apple, plus Pepsi's long-running association with the likes of Britney Spears, Beyoncé and Pink-s ...

  3. SBS Joins Mobile Marketing Network

    June 23, 2008 12:00 AM EDT Spanish Broadcasting System's radio stations have joined mobile marketing company HipCricket's network of Hispanic broadcasters and advertising clients. The move puts the network's reach at more than seven million listeners and brin ...

  4. Live Earth Campus Seeks Re-Brand

    June 04, 2008 12:00 AM EDT Live Earth Campus, the college focused version of Live Earth, is looking to establish its own brand identity separate from Live Earth's, Billboard.biz has learned. Live Earth Campus, which was announced last year, will feature four major conc ...

  5. I See You Baby, Shakin' Those Rights

    May 30, 2008 12:00 AM EDT Ad-funded music, eh? Without even touching the regrettable Qtrax at Midem episode, there's clearly a major lump in the road to success. Not that the trajectories of music and advertising are not due to collide and create new forms of consumer ...

  6. Ad-Funded Mobile Music Yet To Take Off, Says MEF

    February 11, 2008 12:00 AM EST A report published by the Mobile Entertainment Forum (MEF) today (Feb. 11) concludes that U.K. ad-funded mobile entertainment will generate £145 million ($282 million) in revenues by 2012. However, Billboard.biz has learned that music will generat ...

  7. Website Specialist Mubito Launches

    January 23, 2008 12:00 AM EST International labels and artists have access to a range of new online tools with the roll-out of Mubito, a Malmö, Sweden-based firm which enables users to build sophisticated Web sites. According to Andrew Martyn, CEO and founder of Mubito, the pl ...

  8. Biggerboat.com Launches Targeted Ad Platform

    November 15, 2007 12:00 AM EST BiggerBoat.com unveiled a new Internet advertising network designed for digital entertainment outlets. The system was created to place advertising into movies, music, TV shows and videogames on the Web. BiggerBoat is an entertainment search engine ...

  9. The Orchard Expands Services

    November 06, 2007 12:00 AM EST The Orchard, a digital music supplier and marketing company, has launched a brand and agency services group. The goal of the group is to help labels, retailers, and brands utilize the company’s music, data, and mobile delivery technologies to attr ...

  10. Beyond, INTENT Form New Venture

    October 29, 2007 12:00 AM EDT Two digital media distribution companies, Beyond Media and INTENT MediaWorks, announced that they will merge to form a new venture. The new company's integrated distribution platform will initially power over 1.5 million music and video files ...

  11. Joy Division Honored At Diesel Awards

    October 04, 2007 12:00 AM EDT Joy Division and its sleeve designer Peter Saville were among the winners at the Diesel:U:Music Awards in London. On the eve of the national U.K. release of "Control," the biopic of Joy Division singer Ian Curtis, the Manchester post-pun ...

  12. UMG, Sega Ink Deals With Interactive Ad Group

    October 03, 2007 12:00 AM EDT Get Interactive, a new ad technology company that allows consumers to buy products placed in entertainment content and creates opt-in advertising platforms for brands, has inked its first deals with Universal Music Group, Sega and Overture Films, ...

  13. YouTube Unveils Ad Platform

    August 22, 2007 12:00 AM EDT YouTube unveiled its long-awaited and long-promised advertising platform, InVideo ads. The system places semi-transparent ad "overlays" at the bottom of its video player, which will disappear after 10 seconds if users don't click th ...

  14. Report: Music To Generate Significant Online Revs For Years

    May 15, 2007 12:00 AM EDT A new JupiterResearch report finds that music content will buck the trend and generate significant online revenues in the years to come, while other forms of media will largely be free. By 2011, only 14% of European consumers acquiring media via d ...

  15. EMI Music Publishing, DDB Chicago Form Alliance

    May 02, 2007 12:00 AM EDT EMI Music Publishing has teamed up with ad agency DDB Chicago to promote the publisher's branding ideas and songs to marketers. "This partnership with DDB demonstrates our move beyond the licensing of songs into a new core strategy of cr ...

  16. The Orchard Teams With Hip Digital

    April 03, 2007 12:00 AM EDT The Orchard has partnered with Hip Digital Media, a business-to-business digital technology provider, in a deal that will open the Orchard's catalogue to promotions for third party clients. The business-to-business provider will supply front ...

  17. Leap Bounds Into Branded Content Marketing

    February 12, 2007 12:00 AM EST Leap Music, the joint venture between advertising agency Bartle Bogle Hegarty and businessman Richard Kirstein, is launching a dedicated branded content consultancy. The consultancy will help brands to source music for podcasts, vodcasts, mobile g ...

  18. Billboard Research Services

    October 20, 2006 12:00 AM EDT Billboard Research Services offers insight into a wealth of information from the industry authority. Own official Billboard chart and article copies, purchase pre-made research packages, order artist Billboard Research Services offers insight into ...

  19. Koch Bolsters Marketing, Creative Staffs

    September 22, 2006 12:00 AM EDT Villarreal, Mariano, Kelley promoted. In addition to the recent promotion of John Franck to senior VP of marketing, Koch Records has made several changes to its marketing and creative services departments. In the marketing department, Veronica Vil ...

  20. Billboard Research Services

    September 06, 2006 12:00 AM EDT Billboard Research Services offers insight into a wealth of information from the industry authority. Own official Billboard chart and article copies, purchase pre-made research packages, order artist Billboard Research Services offers insight into ...

  21. Forecast Grim For Radio Advertising

    July 03, 2006 12:00 AM EDT Universal McCann senior VP/director of forecasting Bob Coen cites retail consolidation as one of the reasons local radio is suffering, pointing to a reduction in advertising prospects. The retailers t Universal McCann senior VP/director of forecas ...

  22. Musicrypt, Billboard Radio Monitor Launch 'eNote'

    June 14, 2006 12:00 AM EDT Product combines digital delivery of songs with an ad. Digital music distributor Musicrypt and Billboard Radio Monitor have unveiled a new electronic music promotional tool dubbed "eNote." The new product combines secure digital delivery ...

  23. Musicrypt, Billboard Radio Monitor Launch 'eNote'

    June 14, 2006 12:00 AM EDT Product combines digital song delivery with ads.." Digital music distributor Musicrypt and Billboard Radio Monitor have unveiled a new electronic music promotional tool dubbed "eNote." The new product combines secure digital deliver ...

  24. Tunstall Teams With Origins

    May 19, 2006 12:00 AM EDT First brand/band partnership for both sides. First brand/band partnership for both sides. News ...

  25. Cornerstone Marketing Launches Music Supervision Division

    April 10, 2006 12:00 AM EDT Recent clients include Coca-Cola, Apple and Nike. Lifestyle marketing company Cornerstone has launched a music supervision division. With this addition, the 10-year-old, New York-based company is poised to strengthen its reach in the gaming, film ...

  26. CBS Radio Creates Strategic Partnerships VP Position

    March 28, 2006 12:00 AM EST Director of marketing Jonathan Azu promoted to role. CBS Radio has elevated director of marketing Jonathan Azu to the newly-created position of VP of strategic music partnerships. Continuing to report to marketing president David Goodman, Azu will ...

  27. Top Advertiser Says Radio Needs To Act Quickly

    March 15, 2006 12:00 AM EST Media buyer urges to embrace culture change. “Radio is at a critical moment in its history, on the verge of tremendous growth and poised for transformation.” Sound like feel-good hype from a radio CEO? It’s not, it’s a media buyer’s perspective, a ...

  28. Billboard Research

    March 02, 2006 12:00 AM EST Billboard Research Services offers insight into a wealth of information from the industry authority. Pre-made packages include THE NUMBER ONE series, THE TOP TEN series, THE TOP RECORDS OF THE YEAR s Billboard Research Services offers insight into ...

  29. Billboard Research

    January 17, 2006 12:00 AM EST Billboard Research Services offers insight into a wealth of information from the industry authority. Pre-made packages include THE NUMBER ONE series, THE TOP TEN series, THE TOP RECORDS OF THE YEAR s Billboard Research Services offers insight into ...

  30. CMT Ups Hitchcock

    January 17, 2006 12:00 AM EST Promoted to senior VP. James Hitchcock has been promoted to senior VP of creative and marketing at County Music Television. He previously was VP of that department, and continues to report to CMT executive VP/GM Brian Philips. He remains based in ...

  31. Billboard Research Services

    December 05, 2005 12:00 AM EST Billboard Research Services offers insight into a wealth of information from the industry authority. Pre-made research packages include the NUMBER ONE series, the TOP TEN series, the TOP RECORDS OF TH Billboard Research Services offers insight int ...

  32. The Next Monster Single Could Be A Jingle

    November 15, 2005 12:00 AM EST It is just a matter of time. It could be months, maybe a year, but eventually an original tune, recorded and created specifically for an ad, will be the best-selling song in the United States. Josh Rabinowitz is senior VP/director of music at ad a ...

  33. Legal Matters

    October 12, 2005 12:00 AM EDT Branded entertainment is the catchphrase these days as artists hook up with clothing lines, perfumes and beverages. But let's get back to the basics of branding in the music business. It all starts wi Branded entertainment is the catchphrase ...

  34. MPAA Pulls 'Saw II' Finger Ads

    August 23, 2005 12:00 AM EDT The Motion Picture Assn. of America has turned thumbs down on advertising materials featuring severed fingers that Lions Gate Films had distributed to Web sites to promote its upcoming horror film "Sa (The Hollywood Reporter) -- The Motion Pi ...

  35. New Line Names Ad VP

    August 04, 2005 12:00 AM EDT Lynelle Kerstine has been named VP of creative advertising for New Line Home Entertainment. She will handle developed art and packaging for DVDs as well as advertising elements for print and broadcast Lynelle Kerstine has been named VP of creative ...

  36. Loudeye, Nokia Team For Mobile Music

    February 14, 2005 12:00 AM EST Service allows operators to sell under their own brand. Service allows operators to sell under their own brand. News ...

  37. Will Commission Revisit Rules For Kids?

    February 08, 2005 12:00 AM EST Advertisers are urging the Federal Communications Commission to reconsider rules that would cut down the number of commercial minutes allowed on TV broadcasts aimed at children. WASHINGTON, D.C. (The Hollywood Reporter) -- Advertisers are urging t ...

  38. Beat Box

    January 31, 2005 12:00 AM EST Members of the dance/electronica community finally see (mostly) eye to eye with the Recording Academy voters. Read Michael Paoletta's column. Members of the dance/electronica community finally see (mostly) eye to eye with the Recording Academ ...

  39. Atlanta's Creaxion Names VP

    December 15, 2004 12:00 AM EST Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and marketing. Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and mark ...

  40. Atlanta's Creaxion Names VP

    December 15, 2004 12:00 AM EST Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and marketing. Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and mark ...

  41. Clear Channel Q3 Revenues Up

    October 29, 2004 12:00 AM EDT Clear Channel Communications Inc., the largest U.S. radio station chain, on Friday posted higher operating earnings and said a new strategy to trim advertising airtime showed early signs of success. Clear Channel Communications Inc., the largest U ...

  42. On The Road

    September 06, 2004 12:00 AM EDT Independent SCI Ticketing announced Aug. 26 it had changed its name to Baseline Ticketing. And sister company SCI Gear is now Baseline Gear. Read Ray Waddell's column. Independent SCI Ticketing announced Aug. 26 it had changed its name to Bas ...

  43. New Study Reveals Gaming Habits Of Young Males

    April 09, 2004 12:00 AM EDT Nielsen, Activision study effectiveness of advertising. Nielsen, Activision study effectiveness of advertising. News ...

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