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  1. Kid Rock Confirmed For Billboard and AdWeek's Music & Advertising Event

    May 16, 2010 12:00 AM EDT The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands at Billboard and AdWeek's Music & Advertising event. Kid Rock has been confirmed for an afternoon keynote for the conference, which will be held on ...

  2. Social Issues Lead Super Bowl Buzz

    February 07, 2010 12:00 AM EST The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands. That's according to data collected by Nielsen -- and the research company reports that spots both airing in and rejected fr ...

  3. Live Nation Goes With Coke

    October 06, 2009 12:00 AM EDT Live Nation has forged a multi-year sponsorship and marketing alliance with Coca-Cola that makes Coke the official soft drink in most Live Nation venues in the United States. The deal will seek to leverage Live Nation's artist-to-fan distribu ...

  4. Wicked Cool Records Partners With The Music Playground

    September 21, 2009 12:00 AM EDT Steven Van Zandt’s Wicked Cool Records is partnering with The Music Playground, a music supervision and licensing company for creative collaborations in film, TV and advertising. As part of the deal, the Music Playground will release the Wicked Co ...

  5. Sponsors Sign for Univision's Music Competition Show

    August 28, 2009 12:00 AM EDT Univision has signed AT&T, Bud Light, Coca-Cola, State Farm and Target as title sponsors of its upcoming American Idol-like music competition, Viva el Sueño! (Live the Dream!). The series will feature aspiring professional artists who have not ...

  6. Regulator Shows Mercy For Duffy Coke Commercial

    June 17, 2009 12:00 AM EDT The U.K.'s Advertising Standards Authority (ASA) has rejected complaints that a commercial for Diet Coke featuring Welsh singer Duffy conflicted with health and safety practices, and was inappropriately influential for children under 12. The ...

  7. Inside Coca-Cola's Music-Powered Campaign

    June 05, 2009 12:00 AM EDT "From our perspective, it was a logical choice to inspire people through music," said Coca-Cola Global Music Marketing Manager Umut Özaydinli in the beginning of a case study on Coca-Cola's "Open Happiness" campaign at the ...

  8. Brands Take The 'American Idol' Stage

    May 12, 2009 12:00 AM EDT Each season there is only one American Idol. But the real winners may be the show's loyal sponsors. Almost since its inception, "American Idol" has maintained strong ties with three main benefactors: Coca-Cola, Ford and AT&T (pr ...

  9. Dasani Taps TLC Singer Chilli

    April 09, 2009 12:00 AM EDT Chilli once advised "don't go chasing waterfalls" as part of the Grammy award- winning group TLC. Today she is singing the praises of Coca-Cola's Dasani and Dasani Essence water brands. This month, the star will stress the fact ...

  10. Music & Money: Execs Debate Branding Challenges

    March 05, 2009 12:00 AM EST A panel on music and branding at the 8th Annual Billboard Music & Money Symposium exposed some of the challenges major labels and brands face when they try to work together. Frank Cooper, Pepsi's VP of portfolio brands, told the audience ...

  11. 6 Questions: PepsiCo Chief Marketing Officer Dave Burwick

    February 02, 2009 12:00 AM EST From Ray Charles to the Cool Kids, PepsiCo has long made extensive use of music in its advertising and marketing campaigns. Mariah Carey, Britney Spears, Shakira and Justin Timberlake are among the artists who've starred in Pepsi-Cola TV spot ...

  12. Super Bowl Ads: Ten Top Spots That Connected Brands With Bands

    January 30, 2009 12:00 AM EST Billboard went through all the Super Bowl ads of the past 10 years to find the spots that connected music and brands in ads that were exceptional. Budweiser "Gonna Fly Now" 2008 Part of Rocky's long-standing grip on pop culture can ...

  13. Pepsi Brands Tap Music Stars For Super Bowl Push

    January 28, 2009 12:00 AM EST Pepsi Co. North America on Tuesday unveiled a series of commercials for several of its brands that it will likely use in its Super Bowl rotation. Gatorade, which was recently re-branded as G, is likely to use a spot that incorporates rapper Lil� ...

  14. Duffy Stars In Diet Coke Campaign

    January 14, 2009 12:00 AM EST Coca-Cola Great Britain has signed up Welsh singer Duffy to star in its new Diet Coke European advertising campaign. The multi-million pound campaign is set to launch across Europe early this year. Duffy scored the biggest-selling album of the yea ...

  15. Former Coke Exec Joins EMI

    November 17, 2008 12:00 AM EST EMI Music has appointed Rafael McDonnell to a new role covering brand partnerships, licensing and synchronization. McDonnell launched and ran Mycokemusic.com in 2004, which was among the first legal download services in Europe, although it shut do ...

  16. Pepsi Max Partners With Musicians On MySpace

    October 30, 2008 12:00 AM EDT Australian dance artist Sam Sparro and Carl Barat, singer with U.K. alternative band Dirty Pretty Things, are among seven curators participating in the inaugural Pepsi Maxcast - a new music initiative where artists and tastemakers showcase their m ...

  17. BMI Foundation, Pepsi Sponsor Latin Songwriting Scholarship

    August 12, 2008 12:00 AM EDT The BMI Foundation and Pepsi are sponsoring an annual scholarship competition for Latin songwriters and composers. The Music Enrichment Fund will award one $10,000 and two $5,000 scholarships to the writers of the top three songs entered into the ...

  18. Karina Pasian Joins Lupe Fiasco, Keri Hilson On Tours

    July 22, 2008 12:00 AM EDT Originally slated for June 3, Def Jam recording artist/pianist Karina Pasian will now release her debut album, "First Love," on August 19. To help promote the set, the 16-year-old Dominican-American will embark on both the Coca-Cola &quo ...

  19. Gretchen Wilson Teams With TNT's "Saving Grace"

    July 01, 2008 12:00 AM EDT Gretchen Wilson's song "Work Hard, Play Harder" will be the centerpiece of the upcoming marketing campaign for TNT's drama "Saving Grace." A music video of the song will feature Wilson alongside clips from the show, a ...

  20. Coke Taps Artists For Olympics Push

    May 22, 2008 12:00 AM EDT As part of its advertising surrounding the run-up to the Olympics Coca-Cola turned to eight electronic artists to create music that consumers can download for free. The eight-- Tiësto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar ...

  21. Pepsi, Amazon Unveil Long-Expected Promotion

    January 14, 2008 12:00 AM EST Pepsi and Amazon.com unveiled their long-expected digital music promotion, to kick off during a Super Bowl commercial starring Justin Timberlake. The promotion, called Pepsi Stuff, is designed to introduce the new Amazon digital music service to t ...

  22. Amazon, Pepsi Prep Massive MP3 Promotion

    January 09, 2008 12:00 AM EST Amazon and Pepsi are expected to finally announce their 11-month long promotion in which Pepsi customers can build up points by registering codes on bottle-caps and exchange them for merchandise and downloads from Amazon.com, sources say. The prom ...

  23. Muse, Chiefs, Cornell Confirmed For South Africa Fest

    October 23, 2007 12:00 AM EDT Muse, Kaiser Chiefs, Good Charlotte, Chris Cornell and Korn have been announced as headliners for next year's two-date My Coke Fest, taking place in Johannesburg and Cape Town, South Africa. The 2008 incarnation of My Coke Fest will be held a ...

  24. Live Nation, Pepsi Toast New Partnership

    July 09, 2007 12:00 AM EDT Live Nation, the live-music promotion giant, has signed a three-year sponsorship, supply partnership and pouring rights deal with soft-drinks group PepsiCo. Inc. The agreement covers Live Nation's U.K. live-music events, such as the O2 Wirele ...

  25. Live Earth South Africa Switches Venue

    June 25, 2007 12:00 AM EDT Organizers of the South African leg of the Live Earth concerts have announced a change of venue for the July 7 show. According to a statement from promoters Big Concerts, "A decision to change the venue for the Johannesburg leg of the series ...

  26. Coke, iTunes Team For 2 Billion Song Promo

    May 17, 2007 12:00 AM EDT Coca-Cola and Apple have teamed for a 2 billion song giveaway in Europe. The promotion, which the companies are calling the biggest ever in Europe, spans 17 countries and runs from May through the end of August. To participate, consumers will rede ...

  27. GNR Cancels South Africa Concerts

    April 23, 2007 12:00 AM EDT South Africa's biggest outdoor rock event of 2007 has been left without a major headlining act after Guns N' Roses pulled out of My Coke Fest. The group's planned appearances in Johannesburg on April 27 and Cape Town on May 1 were b ...

  28. Pepsi Taps Artists For Brand Restyling

    April 05, 2007 12:00 AM EDT As part of its global brand restyling, Pepsi has tapped the All-American Rejects, Big & Rich and Pharrell Williams to each design a Pepsi can for an upcoming campaign. Each can will include a Web site address that will take fans to exclusive c ...

  29. Coca Cola Offers Unsigned Artists

    October 02, 2006 12:00 AM EDT Initiative offers free downloads, podcasts. Coca Cola is making free music track downloads, podcasts and information about emerging artists available on its relaunched coca-cola.com Web site. The company has partnered with Paste Magazine, which wi ...

  30. Coca Cola Offers Unsigned Artists

    October 02, 2006 12:00 AM EDT Initiative offers free downloads, podcasts. Coca Cola is making free music track downloads, podcasts and information about emerging artists available on its relaunched coca-cola.com Web site. The company has partnered with Paste Magazine, which wi ...

  31. Coke, Apple Enter Music Pact

    August 02, 2006 12:00 AM EDT Soft drink giant's music store closed July 31. Shortly after closing down its pan-European digital music service July 31, Coca-Cola Co. has partnered with iTunes Music Store for a new music marketing alliance, which is set to kick off Aug. 9. ...

  32. Coke To Close U.K. Music Download Site

    June 20, 2006 12:00 AM EDT Mycokemusic.com to shut down July 31. Coca-Cola Co. said on Tuesday (June 20) it will close its British online music service mycokemusic.com on July 31, after losing market share to Apple Computer Inc.'s iTunes Music Store. Mycokemusic launch ...

  33. Coke To Close U.K. Music Download Site

    June 20, 2006 12:00 AM EDT Mycokemusic.com to shut down July 31. Coca-Cola Co. said on Tuesday (June 20) it will close its British online music service mycokemusic.com on July 31, after losing market share to Apple Computer Inc.'s iTunes Music Store. Mycokemusic launch ...

  34. Cornerstone Marketing Launches Music Supervision Division

    April 10, 2006 12:00 AM EDT Recent clients include Coca-Cola, Apple and Nike. Lifestyle marketing company Cornerstone has launched a music supervision division. With this addition, the 10-year-old, New York-based company is poised to strengthen its reach in the gaming, film ...

  35. Coca-Cola Teams With Loudeye For NZ Downloads

    August 03, 2005 12:00 AM EDT Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It marks the soft drinks giant's first digital music foray into the Pacific region. Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It mar ...

  36. Coca-Cola Teams With Loudeye For NZ Downloads

    August 03, 2005 12:00 AM EDT Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It marks the soft drinks giant's first digital music foray into the Pacific region. Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It mar ...

  37. Coca-Cola Targets Indian Photographer

    July 19, 2005 12:00 AM EDT An Indian photographer has been threatened with legal action by Coca-Cola Co. for displaying one of his photographs -- depicting water shortages against a backdrop of the company's ubiquitous logo -- BOMBAY (Reuters) -- An Indian photographer ...

  38. From Hilltop To Chilltop

    June 27, 2005 12:00 AM EDT Coca-Cola Zero re-imagines 1971 ad. Everything old is new again. A new TV spot for Coca-Cola's new zero calorie soft drink, Coca-Cola Zero, re-imagines the cola company's now classic 1971 ad, "Hilltop," as "Chilltop." ...

  39. Shazam, Coke Fizz With U.K. Promotion

    May 18, 2005 12:00 AM EDT M Coke products branded during mobile campaign. Coca-Cola is extending its marketing reach into the British mobile market through a partnership with music recognition technology firm Shazam Entertainment. Through the new promotion, Coca-Cola ca ...

  40. Shazam, Coke Fizz With U.K. Promotion

    May 18, 2005 12:00 AM EDT M Coke products branded during mobile campaign. Coca-Cola is extending its marketing reach into the British mobile market through a partnership with music recognition technology firm Shazam Entertainment. Through the new promotion, Coca-Cola ca ...

  41. Music Ads Score Low At Super Bowl

    February 07, 2005 12:00 AM EST Napster, iTunes spots fail to excite. Ads related to digital music that aired during last night's (Feb. 6) Super Bowl received a tepid response from consumers, according to the results of USA Today-sponsored focus group that monitored the com ...

  42. Music Ads Score Low At Super Bowl

    February 07, 2005 12:00 AM EST Napster, iTunes spots fail to excite. Ads related to digital music that aired during last night's (Feb. 6) Super Bowl received a tepid response from consumers, according to the results of USA Today-sponsored focus group that monitored the com ...

  43. Apple, Pepsi Re-Team For Download Promos

    January 20, 2005 12:00 AM EST Soda caps to offer free iTunes music. Apple Computer and Pepsi are joining forces for another go-around of a download giveaway promotion first introduced at last year's Super Bowl. Starting Jan. 31, specially marked 20 oz. and 1-liter bottles ...

  44. Artemis Names Coke To Finance Post

    February 12, 2004 12:00 AM EST Artemis Records in New York has named David Coke as director of finance and administration. He will report to senior VP of finance and administration Patricia LaRocca. Artemis Records in New York has named David Coke as director of finance and adm ...

  45. New Milestone For U.K. Download Sales

    February 06, 2004 12:00 AM EST Change coincides with launch of Coke digital store. Change coincides with launch of Coke digital store. News ...

  46. Pepsi/iTunes Ad To Feature P2P Litigants

    January 28, 2004 12:00 AM EST Pepsi says the ad for its download giveaway promotion with Apple Computer's iTunes -- set to debut at the Super Bowl this Sunday (Feb. 1) -- will feature 16 real-life teenagers who were sued by the re Pepsi says the ad for its download giveaw ...

  47. MusicMatch Hooks Up Sprite Promotion

    January 28, 2004 12:00 AM EST MusicMatch has entered into a cross-marketing agreement with The Coca-Cola Co. to promote its digital-music service through an alliance with Sprite, the beverage giant's lemon-lime soft drink. MusicMatch has entered into a cross-marketing agr ...

  48. MusicMatch Hooks Up Sprite Promotion

    January 28, 2004 12:00 AM EST MusicMatch has entered into a cross-marketing agreement with The Coca-Cola Co. to promote its digital-music service through an alliance with Sprite, the beverage giant's lemon-lime soft drink. MusicMatch has entered into a cross-marketing agr ...

  49. Sony Music Distribution Lowers DVD Prices

    January 26, 2004 12:00 AM EST Initiative to give jolt to growing market. Initiative to give jolt to growing market. News ...

  50. Coke Prepares Blitz For Free Downloads In U.K.

    January 25, 2004 12:00 AM EST Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service. Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service. Speaking at the MidemNet co ...

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