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  1. Janelle Monae Covers ‘Heroes’ In Pepsi's Global Futbol Campaign, Talks Her Love For David Bowie

    April 02, 2014 4:00 AM EDT Janelle Monae from her new Pepsi spot filmed in Rio. (Photo courtesy of Pepsi) Janelle Monae has already gone Brazilian for the just-released “Rio 2” soundtrack as the voice of its theme song “What Is Love.” But starting Wednesday, the singer is m ...

  2. Pepsi's Frank Cooper on Multi-Million Dollar Beyonce Deal, Becoming More Label-Like in 2013

    December 10, 2012 2:56 PM EST With Pepsi and Beyonce reuniting for a $50 million, multi-year branding dea l and creative partnership beginning in 2013, what's next for one of the music industry's most powerful, active brand partners? According to Frank Cooper, PepsiC ...

  3. Beyonce Reunites With Pepsi For $50 Million Multi-Year Ad Campaign, Creative Partnership

    December 10, 2012 12:41 AM EST Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The news of the Pepsi pact was first reported by The New Yo ...

  4. Bozoma Saint John

    November 28, 2012 3:58 PM EST Director of cultural branding, music and entertainment, Pepsico Super Brand, Super Bowl Pepsi is one of music's most powerful brands-second only to Coca-Cola, in fact, on Billboard's 2012 Maximum Exposure list-and it's also one of t ...

  5. Backbeat: Lance Bass, Mario, Guggenheim, theAudience Execs Kick Off Coca-Cola's AMA Pre-Party

    November 18, 2012 12:16 PM EST Rain may have dampened L.A.'s downtown streets, but that didn't stop American Music Awards pre-show red carpet hosts Lance Bass, Eden Sher and Tristan Wilds (90210) from hitting the town Saturday. Guests exchanged their wet footwear for ...

  6. Exclusive: Pepsi Offering New 'X Factor' Winner Grammy Commercial, $5 Million Contract With Sony's Syco

    October 31, 2012 7:00 PM EDT Pepsi is upping the stakes of its historic prize package for "The X Factor" by offering the Season 2 winner another $5 million record deal (this time with Simon Cowell's Syco Entertainment on Sony) as well as the chance to develop, ...

  7. Backbeat: will.i.am, Coca-Cola Announce New Partners at 'EKOCYCLE' Launch Event

    October 29, 2012 3:39 PM EDT Coca-Cola VP and chief sustainability officer Bea Perez with will.i.am at a launch event for "EKOCYCLE," an initiative that aims to reduce waste worldwide with visible lifestyle brands. (Photo: Kevin Mazur/Getty) will.i.am and the Coca-C ...

  8. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  9. Coca-Cola in Investment Talks With Spotify

    October 11, 2012 11:47 AM EDT Coca-Cola is in discussions with Spotify to make a small investment in the digital music company. Sources tell Billboard the two companies are in negotiations, but a deal is far from being reached. Sky News first reported on Thursday that the two ...

  10. L.A. Reid, Steve Bartels, More Trumpet the Power of Radio at Advertising Week Panel

    October 01, 2012 6:40 PM EDT Heads up to emerging artists: If you want to impress L.A. Reid, think about what your music might sound like on FM airwaves. "The deepest and most sincere feeling I get is when I meet an artist and they have that steel in their eyes and they ...

  11. Backbeat: Ne-Yo, Melanie Fiona Rock Pepsi/Billboard's Summer Beats Show Honoring Michael Jackson's 'Bad'

    August 30, 2012 1:49 PM EDT (L-R): Frank Cooper, chief marketing officer of global consumer engagement at PepsiCo, arrives at the Billboard/Pepsi Summer Beats show last night with Prometheus Global Media CEO Dottie Mattison and Bozoma Saint John, cultural branding marketer a ...

  12. Michael Jackson's 'Bad' to Be Honored at Pepsi/Billboard Concert Tonight at 8:45 PM ET

    August 29, 2012 10:40 AM EDT Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad tonight (Aug. 29) at New York City's Gotham Hall with performances from Ne-Yo and Melanie Fiona (right) and a DJ set from Swizz Beatz, with ad ...

  13. Ne-Yo, Melanie Fiona, Swizz Beatz To Celebrate Michael Jackson's 'Bad' at Pepsi/Billboard Concert Next Week

    August 21, 2012 11:15 AM EDT Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad Aug. 29 at New York City's Gotham Hall with performances from Ne-Yo and Melanie Fiona and a DJ set from Swizz Beatz, with additional tunes fro ...

  14. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  15. Will.i.am, Coca-Cola To Debut 'Ekocycle' During Olympics Wednesday

    July 31, 2012 9:53 AM EDT Will.i.am is teaming up with The Coca-Cola Company for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. The program will debut W ...

  16. 10 Hits You Didn't Know Were Jingles

    July 25, 2012 7:00 AM EDT Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the mode ...

  17. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  18. Billboard and Pepsi Team up for Summer Beats Concert Series

    June 21, 2012 7:10 PM EDT Billboard, pepsi team for summer beats concert series, songs of the summer chartBillboard has teamed with Pepsi for its first "Summer Beats" concert series, a three-city concert program that is an extension of Pepsi's previously ann ...

  19. Pepsi and Billboard Join Forces for Summer Beats Concert Series

    June 20, 2012 7:50 AM EDT Pepsi and Billboard today announced the first-ever "Summer Beats Concert Series." This new program will include three Twitter-enabled shows during the summer season featuring performances by Billboard chart-topping artists across multipl ...

  20. Pepsi to Launch Twitter Push With Concert Livestreams, Free Music Downloads

    May 30, 2012 7:46 AM EDT Make sure you're awake and following us for free music today! (limit 1 per follower, US Only) #soexcited #giveaway #music - Pepsi™ (@pepsi) May 30, 2012 NEW YORK (AP) -- PepsiCo Inc. is lifting the curtain on its music partnership with Twitte ...

  21. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  22. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

  23. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  24. Video: Universal Music Latin Prez Victor Gonzalez Talks Belanova, Coca-Cola Olympic Partnership

    April 24, 2012 6:40 PM EDT Universal Music Latin Entertainment president Victor Gonzalez sat down at the Billboard Latin Music Conference to talk about UMLE act Belanova's partnership with Coca-Cola in the build up to this summer's Olympics in London. Billboard La ...

  25. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  26. Spotify Announces Global Deal With Coca-Cola

    April 18, 2012 10:40 AM EDT Spotify CEO Daniel Ek announced a global partnership with Coca-Cola at Ad Age's Digital Conference this morning, according to multiple reports . "I can't reveal more details now," Elk said, "but I'm really excited abo ...

  27. Diet Coke Unveils New Madonna-Inspired Bottle

    April 12, 2012 6:19 PM EDT Diet Coke has unveiled a new line of fashionable bottles, one of which draws inspiration from Madonna's infamous cone bra ensemble. Famed French designer Jean Paul Gaultier -- the man who created Madge's iconic 1990 outfit -- was recentl ...

  28. This Week In Music: Mark Ronson, Coca-Cola's Wendy Clark Talk Branding

    February 24, 2012 5:43 PM EST The latest installment of "This Week in Music" comes straight from the panels of MIDEM, where Topspin's Ian Rogers interviewed both Coca-Cola SVP, Integrated Marketing, Communications and Capabilities Wendy Clark and producer/DJ Mar ...

  29. Grammys Book Big Brands, Bigger Ad Rates As 30-Second Spots Command $800,000 Apiece

    February 10, 2012 12:11 PM EST The Super Bowl had its fair share of big synchs and artist appearances this year ( Billboard.biz, Feb. 6 ), but the real music-marketing showcase is the Grammy Awards. The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its large ...

  30. Videos: All 2012 Super Bowl Music Ads, From Elton John to the Darkness, And More

    February 05, 2012 11:39 PM EST Music was back in a big way at the Super Bowl Sunday night. Artists like Elton John, Melanie Amaro, Motley Crue and The Darkness made on-camera appearances, while Echo & The Bunnymen, The Cult and James Brown had some of the most talked-about ...

  31. Video: 2012 Super Bowl Music Ads, With Elton John, Melanie Amaro, Motley Crue, OK Go, More

    February 03, 2012 12:21 PM EST After playing a relatively quiet role in Super Bowl 2011 (with Eminem's dual ads for Lipton and Chrysler being a notable exception), music will be making a big comeback this year. From Melanie Amaro singing Aretha Franklin's "Respec ...

  32. Coca-Cola's Emmanuel Seuge, Billboard's Most Powerful Branding Exec, On Music Biz @MIDEM

    January 29, 2012 8:12 AM EST Coca-Cola's Emmanuel Seuge, head of music and entertainment marketing, talks Spotify and Music Dealers at MIDEM; Petter Wesslander (right), drummer for You Say France & I Whistle. (Photo: Andrew Hampp) Will 50% of the music industry event ...

  33. Billboard Power 100: Emmanuel Seuge

    January 27, 2012 10:00 AM EST No. 16 Emmanuel Seuge Head of Global Sports and Entertainment Marketing Coca-Cola Twitter: @manuseuge Teaching The World To Sing... In the 2012 music business, brands are the new banks. And Coca-Cola is music's biggest bank. Between the Olymp ...

  34. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  35. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  36. How Outasight's 'Tonight Is the Night' Got Tapped for Pepsi's 'X Factor' Campaign

    November 03, 2011 2:47 PM EDT Richard Andrew, a.k.a. Outasight, was in a much different place just two months ago. The singer/rapper, signed to Warner Bros. since 2009, got a call in early September from his manager Rene Mclean at RPM Management. "Would you be interested ...

  37. Michael Jackson, Britney Spears, Kanye West Featured in New 'Music Icons' Pepsi Ad (Watch)

    September 22, 2011 5:51 PM EDT Last night during the "X Factor" premiere, Pepsi unveiled a television spot titled "Music Icons," celebrating Pepsi's music history, featuring Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. The ...

  38. Pepsi to Showcase 'X Factor' Winner in Super Bowl TV Ad

    August 08, 2011 6:29 AM EDT A significant new element to Pepsi's sponsorship of "The X Factor" has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  39. Pepsi to Feature 'X Factor' Winner in Super Bowl Ad

    August 05, 2011 11:12 AM EDT A significant new element to Pepsi's sponsorship of " The X Factor " has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  40. Coca-Cola Partners with Music Dealers to Help Promote Undiscovered Artists

    July 27, 2011 4:12 PM EDT Coca-Cola's best known contribution to music may be "I'd Like to Teach the World to Sing" (In Perfect Harmony)," but it now wants to be known for helping consumers find new music. As exclusively announced in this week' ...

  41. Coca-Cola Acquires Stake in Music Licensing Company

    July 22, 2011 1:36 PM EDT Coca-Cola is buying a minority stake in independent music licensing firm Music Dealers as part of a three-year nonexclusive deal under which Coke soft-drink brands will incorporate music by Music Dealer artists into their marketing campaigns. Ne ...

  42. The Dating Game Between Music and Sponsorships Explored at Billboard Latin Music Conference Panels

    April 26, 2011 7:08 PM EDT The Effectiveness of Local Branding Panelists: (left to right)Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA; Luis Miguel Messianu, president/chief creative officer of Alma; Carla Dodds, senior director of multicultural m ...

  43. Business Matters: Qtrax Inks Short Term Deal with EMI, But Could it Succeed in 2011?

    March 04, 2011 7:58 PM EST Qtrax Inks Short Term Deal with EMI, But Could it Succeed in 2011? -- After many false starts, is Qtrax on its way to a launch? And is it too late? The "free and legal" download service has completed a licensing deal with EMI and may hav ...

  44. Maroon 5, Coca-Cola Join for Songwriting Session with Fans

    March 01, 2011 2:09 PM EST Not a week after announcing a partnership with Daft Punk for their line of customized soda bottles, Coca-Cola has teamed up with Maroon 5 for the brand's "Coca-Cola Music" project. As part of the program, fans of the millions-sellin ...

  45. Daft Punk Team Up With Coca-Cola For 'Club Coke'

    February 24, 2011 11:45 AM EST Fresh off successful deals with French electronic duo Justice and British pop star Mika, Coca-Cola has teamed up with Daft Punk to design a new line of Coke bottles inspired by the techno stalwarts, according to Hypebeast and several other online ...

  46. Simon Cowell Switches From Coke ('American Idol') to Pepsi ('X-Factor') Sponsorship

    January 04, 2011 12:00 AM EST Simon Cowell is now a Pepsi man. The U.S. version of The X Factor, which Cowell's Syco Television produces with FremantleMedia North America, has inked a deal with the soft-drink maker to become an official sponsor of the singing competition, ...

  47. Funk Band War Tells PepsiCo They're Not Friends

    September 03, 2010 12:00 AM EDT Members of the original funk band War say they can't be friends with PepsiCo. They're suing the soft drink maker for more than $10 million, saying it did not negotiate with them to use their song "Why Can't We Be Friends" ...

  48. @Music & Advertising: Kid Rock Talks Jim Beam, 'Born Free' and more

    June 15, 2010 12:00 AM EDT For full coverage of the Music & Advertising Conference 2010, visit Billboard.biz/manyc . Rock N Roll Jesus Kid Rock delivered a keynote Q&A alongside Billboard editorial director Bill Werde at the Billboard Music & Advertising Confere ...

  49. Music & Advertising Conference Kicks Off Tomorrow

    June 14, 2010 12:00 AM EDT In case you couldn't tell from that huge countdown timer to the right, the second annual Music & Advertising Conference is almost here. The Billboard and Adweek event runs June 15-16 in New York and will bring together more than 300 atten ...

  50. Judge To Coke: Credit World Cup Songwriter

    June 08, 2010 12:00 AM EDT The Coca-Cola company was required to credit the songwriter who wrote the Spanish language version of it’s World Cup campaign song, “Wavin’ Flag.” According to a preliminary injunction granted in part by U.S. District Judge Michael Moore, Coca-Col ...

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