Coca-Cola

  1. Alicia Keys Ends One-Year BlackBerry Deal: Inside The Troubled Partnership

    January 02, 2014 6:32 PM EST When Alicia Keys was first named global creative director at BlackBerry on Jan. 30, 2013, much derision was made at her expense for tweeting from an iPhone just days before the announcement  – and maybe even once again a few days after, in an ap ...

  2. Warner/Chappell, Coca-Cola, E! Partner for Latin Teen TV and Online Series (Exclusive)

    October 03, 2013 8:00 AM EDT Warner/Chappell Latin America has partnered with E! and Coca-Cola to produce a music-themed teen series that will air throughout Latin America beginning in the end of November. “Wake Up With No Make Up!” will be shown online on Coca-Cola TV and ...

  3. David Correy's 'The World Is Ours' Is Coca-Cola's 2014 World Cup Anthem (Exclusive)

    September 11, 2013 5:35 PM EDT "The World is Ours," performed by singer David Correy and Brazilian percussion troupe Monobloco, is Coca-Cola's global 2014 FIFA World Cup anthem, Coca-Cola sources have revealed exclusively to Billboard. Listen to "The World ...

  4. Backbeat: Essence Festival Draws Blue Chip Sponsors for Record-Setting 19th Year

    July 08, 2013 11:33 AM EDT Now in its 19th year, the Essence Festival has often described as an event “you just need to see to believe.” The three-day conference and concert festival is massive in scale — it’s attracted more than 400,000 people over three days for years ...

  5. First Official 2014 World Cup Song Released by Coca-Cola in Brazil

    June 25, 2013 7:44 PM EDT Less than a week before demonstrators in the streets of Brazil began protesting the high costs of hosting the 2014 FIFA World Cup, among other grievances, Coca-Cola sent a more positive message about the international event out to Brazilian socc ...

  6. Exclusive: Spotify, Coca-Cola Team-Up For PlaceLists, a New Global Locations-Based App

    June 07, 2013 1:40 PM EDT This exclusive story on Spotify and Coca-Cola's PlaceLists app is from the latest issue of Billboard magazine (cover date: June 15, 2013), which also includes stories on Apple's upcoming iRadio platform, how brands like the NFL and ...

  7. Antfood, Southern Comfort, Human Lead Inaugural AMP Awards Winners

    May 08, 2013 8:49 PM EDT The Association of Music Producers held the inaugural AMP Awards in New York on Wednesday night during Creative Week, honoring the best uses of music in advertising and branding. Eleven trophies were awarded in 10 different categories, plus tw ...

  8. Carly Rae Jepsen Teams With Coke, 'American Idol' on Crowd-Sourced Song To Be Performed on Season Finale

    March 20, 2013 1:45 PM EDT Carly Rae Jepsen is prepping a new catch phrase-laden single for the summer, but is teaming up with Coca-Cola and “American Idol” to help her finish writing it. Jepsen is the latest artist to become the face of Coke’s Perfect Harmony program, wh ...

  9. Taylor Swift Scores ‘Long Term Partnership’ With Diet Coke

    January 28, 2013 6:09 PM EST Coca-Cola confirmed Monday reports that Diet Coke has committed to "long-term partnership with" Taylor Swift. As part of Diet Coke’s Stay Extraordinary campaign, Swift will be featured in television, print and digital advertising sched ...

  10. Ten Brands to Watch in 2013

    December 26, 2012 1:00 PM EST Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artist ...

  11. Beyonce Reunites With Pepsi For $50 Million Multi-Year Ad Campaign, Creative Partnership

    December 10, 2012 12:41 AM EST Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The news of the Pepsi pact was first reported by The New Yo ...

  12. Backbeat: Lance Bass, Mario, Guggenheim, theAudience Execs Kick Off Coca-Cola's AMA Pre-Party

    November 18, 2012 12:16 PM EST Rain may have dampened L.A.'s downtown streets, but that didn't stop American Music Awards pre-show red carpet hosts Lance Bass, Eden Sher and Tristan Wilds (90210) from hitting the town Saturday. Guests exchanged their wet footwear for ...

  13. Backbeat: will.i.am, Coca-Cola Announce New Partners at 'EKOCYCLE' Launch Event

    October 29, 2012 3:39 PM EDT Coca-Cola VP and chief sustainability officer Bea Perez with will.i.am at a launch event for "EKOCYCLE," an initiative that aims to reduce waste worldwide with visible lifestyle brands. (Photo: Kevin Mazur/Getty) will.i.am and the Coca-C ...

  14. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  15. Coca-Cola in Investment Talks With Spotify

    October 11, 2012 11:47 AM EDT Coca-Cola is in discussions with Spotify to make a small investment in the digital music company. Sources tell Billboard the two companies are in negotiations, but a deal is far from being reached. Sky News first reported on Thursday that the two ...

  16. The Olympics' Music-Branding Gold Medalists: Jay-Z + Duracell, Samsung + Leftover Cuties, More

    August 14, 2012 3:59 PM EDT When it comes to declaring one winner in music during this year's Olympics - the most-watched U.S. TV event in history , Phillip Phillips is the undisputed gold medalist. The "American Idol" champion's song "Home" vau ...

  17. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  18. Will.i.am, Coca-Cola To Debut 'Ekocycle' During Olympics Wednesday

    July 31, 2012 9:53 AM EDT Will.i.am is teaming up with The Coca-Cola Company for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. The program will debut W ...

  19. 10 Hits You Didn't Know Were Jingles

    July 25, 2012 7:00 AM EDT Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the mode ...

  20. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  21. Essence Fest Draws 413K, Record Sponsorship, Men; Announces 2013 Dates

    July 12, 2012 1:02 PM EDT The Essence of Essence (from left): Kimberly Paige: Associate Vice President African-American Marketing, Coca-Cola; comedian Kevin Hart; and Essence Communications president Michelle Ebanks. (Photo: Walik Goshorn) The Essence Music Festival wrappe ...

  22. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  23. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

  24. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  25. Chino y Nacho & Coca-Cola, Daddy Yankee & Western Union Among Billboard Latin Music Marketing Award Winners

    April 25, 2012 2:30 PM EDT Angel Kaminsky (left), VP Universal Music Latino/Machete Music and Luis Estrada, GM Universal Music Latino/Machete whose Coca-Cola "Seremos Mas" campaign Featuring Chino Y Nacho won a Billboard Latin Music Marketing Award for Best Social ...

  26. Video: Universal Music Latin Prez Victor Gonzalez Talks Belanova, Coca-Cola Olympic Partnership

    April 24, 2012 6:40 PM EDT Universal Music Latin Entertainment president Victor Gonzalez sat down at the Billboard Latin Music Conference to talk about UMLE act Belanova's partnership with Coca-Cola in the build up to this summer's Olympics in London. Billboard La ...

  27. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  28. Spotify Announces Global Deal With Coca-Cola

    April 18, 2012 10:40 AM EDT Spotify CEO Daniel Ek announced a global partnership with Coca-Cola at Ad Age's Digital Conference this morning, according to multiple reports . "I can't reveal more details now," Elk said, "but I'm really excited abo ...

  29. Diet Coke Unveils New Madonna-Inspired Bottle

    April 12, 2012 6:19 PM EDT Diet Coke has unveiled a new line of fashionable bottles, one of which draws inspiration from Madonna's infamous cone bra ensemble. Famed French designer Jean Paul Gaultier -- the man who created Madge's iconic 1990 outfit -- was recentl ...

  30. Jason Derulo Teams With Coca-Cola For Crowd-Sourced Song, Plots Comeback After Neck Fracture

    March 28, 2012 4:00 PM EDT Coca-Cola is teaming up with Jason Derulo for the second installment of Perfect Harmony, a crowd-sourced songwriting project that lets fans participate in the creation of an original song. The partnership will be announced on tonight's episod ...

  31. This Week In Music: Mark Ronson, Coca-Cola's Wendy Clark Talk Branding

    February 24, 2012 5:43 PM EST The latest installment of "This Week in Music" comes straight from the panels of MIDEM, where Topspin's Ian Rogers interviewed both Coca-Cola SVP, Integrated Marketing, Communications and Capabilities Wendy Clark and producer/DJ Mar ...

  32. Mark Ronson On 'Move To The Beat,' His Olympic Anthem For Coca-Cola @MIDEM

    January 31, 2012 12:40 PM EST Mark Ronson (Center) with Wendy Clark, Coca Cola senior VP (left) and Topspin founder/CEO Ian Rogers (right), discussed the mulit-faceted tracks he is creating for the Coca-Cola's Olympic Anthem at MIDEM'S Visionary Monday Q&A sessio ...

  33. Coca-Cola's Emmanuel Seuge, Billboard's Most Powerful Branding Exec, On Music Biz @MIDEM

    January 29, 2012 8:12 AM EST Coca-Cola's Emmanuel Seuge, head of music and entertainment marketing, talks Spotify and Music Dealers at MIDEM; Petter Wesslander (right), drummer for You Say France & I Whistle. (Photo: Andrew Hampp) Will 50% of the music industry event ...

  34. Billboard Power 100: Emmanuel Seuge

    January 27, 2012 10:00 AM EST No. 16 Emmanuel Seuge Head of Global Sports and Entertainment Marketing Coca-Cola Twitter: @manuseuge Teaching The World To Sing... In the 2012 music business, brands are the new banks. And Coca-Cola is music's biggest bank. Between the Olymp ...

  35. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  36. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...

  37. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  38. Natasha Bedingfield Sings 'Shake Up Christmas' in Six Languages for Coca-Cola Global Campaign

    November 23, 2011 2:10 PM EST Following a successful 2010 campaign, Coca-Cola has holiday music plans again this year - this time with Natasha Bedingfield. The "Unwritten" singer is the new vocalist for Coca-Cola's 2011 global campaign, featuring the song " ...

  39. MIDEM 2012 Line-Up Adds Mark Ronson, Paul van Dyk, Saatchi & Saatchi CEO Kevin Roberts

    November 21, 2011 2:45 PM EST Grammy Award-winning artist and producer Mark Ronson, German dance artist Paul van Dyk and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi have been confirmed as guest speakers for next year's MIDEM confab, due to take place January 28 ...

  40. Coca-Cola Partners with Music Dealers to Help Promote Undiscovered Artists

    July 27, 2011 4:12 PM EDT Coca-Cola's best known contribution to music may be "I'd Like to Teach the World to Sing" (In Perfect Harmony)," but it now wants to be known for helping consumers find new music. As exclusively announced in this week' ...

  41. Coca-Cola Acquires Stake in Music Licensing Company

    July 22, 2011 1:36 PM EDT Coca-Cola is buying a minority stake in independent music licensing firm Music Dealers as part of a three-year nonexclusive deal under which Coke soft-drink brands will incorporate music by Music Dealer artists into their marketing campaigns. Ne ...

  42. The Dating Game Between Music and Sponsorships Explored at Billboard Latin Music Conference Panels

    April 26, 2011 7:08 PM EDT The Effectiveness of Local Branding Panelists: (left to right)Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA; Luis Miguel Messianu, president/chief creative officer of Alma; Carla Dodds, senior director of multicultural m ...

  43. Snoop Dogg Criticized For Promoting Blast, A Caffeine-Laced Alcoholic Drink

    March 24, 2011 12:23 PM EDT Rapper Snoop Dogg is promoting a new, caffeine-laced alcoholic drink that has triggered calls for its ban even before it goes on sale next month. The drink, called Blast by Colt 45, is manufactured by Pabst Brewing Company and scheduled for releas ...

  44. Business Matters: Qtrax Inks Short Term Deal with EMI, But Could it Succeed in 2011?

    March 04, 2011 7:58 PM EST Qtrax Inks Short Term Deal with EMI, But Could it Succeed in 2011? -- After many false starts, is Qtrax on its way to a launch? And is it too late? The "free and legal" download service has completed a licensing deal with EMI and may hav ...

  45. Maroon 5, Coca-Cola Join for Songwriting Session with Fans

    March 01, 2011 2:09 PM EST Not a week after announcing a partnership with Daft Punk for their line of customized soda bottles, Coca-Cola has teamed up with Maroon 5 for the brand's "Coca-Cola Music" project. As part of the program, fans of the millions-sellin ...

  46. Daft Punk Team Up With Coca-Cola For 'Club Coke'

    February 24, 2011 11:45 AM EST Fresh off successful deals with French electronic duo Justice and British pop star Mika, Coca-Cola has teamed up with Daft Punk to design a new line of Coke bottles inspired by the techno stalwarts, according to Hypebeast and several other online ...

  47. Funk Band War Tells PepsiCo They're Not Friends

    September 03, 2010 12:00 AM EDT Members of the original funk band War say they can't be friends with PepsiCo. They're suing the soft drink maker for more than $10 million, saying it did not negotiate with them to use their song "Why Can't We Be Friends" ...

  48. @Music & Advertising: Kid Rock Talks Jim Beam, 'Born Free' and more

    June 15, 2010 12:00 AM EDT For full coverage of the Music & Advertising Conference 2010, visit Billboard.biz/manyc . Rock N Roll Jesus Kid Rock delivered a keynote Q&A alongside Billboard editorial director Bill Werde at the Billboard Music & Advertising Confere ...

  49. Judge To Coke: Credit World Cup Songwriter

    June 08, 2010 12:00 AM EDT The Coca-Cola company was required to credit the songwriter who wrote the Spanish language version of it’s World Cup campaign song, “Wavin’ Flag.” According to a preliminary injunction granted in part by U.S. District Judge Michael Moore, Coca-Col ...

  50. Drake Teams With Sprite For Worldwide Campaign

    February 12, 2010 12:00 AM EST The release date of Drake 's highly-anticipated debut album may still be up in the air but he is still making his presence felt in other ways. The Toronto rapper has teamed up with Sprite for the first commercial of its recently launched &quo ...

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