Coca-Cola

  1. The World Cup's Top 10 Syncs (Watch)

    June 19, 2014 6:15 PM EDT World Cup ads put music’s reputation as the “universal language” to the test in a crowded field where the choice of the song can mean a win or lose for any brand.  This year’s World Cup sponsorship is up 40% from 2010, according to a study by Mc ...

  2. Music's the Glue for World Cup Advertisers

    June 10, 2014 2:18 PM EDT Companies that are advertising for the World Cup are hoping music will strike a chord with fans globally. Because the FIFA World Cup, the international soccer tournament that begins on Thursday, is the most popular sports event on the planet, adve ...

  3. Coke’s Joe Belliotti Talks World Cup and Coca-Cola’s Global Music Strategy (Q&A)

    April 15, 2014 2:34 PM EDT “We’re not a record label, we’re a beverage company and we do really good marketing.” As Coca-Cola’s head of Global Entertainment, Joe Belliotti is behind “The World is Ours,” Coke’s FIFA 2014 World Cup Brazil anthem campaign, the largest music ...

  4. Aloe Blacc Remixes Coke's World Cup Anthem 'The World Is Ours' (Exclusive Song Premiere)

    April 15, 2014 12:10 PM EDT Aloe Blacc adds soul to a new version of Coca-Cola’s World Cup anthem released today (April 15), a mash-up between the Coke campaign theme "The World is Ours” featuring David Correy and an original song by Blacc.  Following his second appeara ...

  5. NFL, MLB & NBA: How Music Biz Can Get a Bigger Slice of Sports Pie

    October 15, 2013 5:31 PM EDT The following is from Billboard magazine's special Sports & Music package and examines how music can play a larger role in the nearly $14 billion brands this year will spend on sports. This special section includes "The Big Scor ...

  6. NFL, VH1 Prepping Six Pre-Super Bowl Concerts (Exclusive)

    October 14, 2013 1:10 PM EDT The following excerpt is from Billboard magazine's special Sports & Music Package which examines how music can play a larger role in the nearly $14 billion brands will this year spend on sports. This special section includes "The ...

  7. Warner/Chappell, Coca-Cola, E! Partner for Latin Teen TV and Online Series (Exclusive)

    October 03, 2013 8:00 AM EDT Warner/Chappell Latin America has partnered with E! and Coca-Cola to produce a music-themed teen series that will air throughout Latin America beginning in the end of November. “Wake Up With No Make Up!” will be shown online on Coca-Cola TV and ...

  8. Ricky Martin Invites Fans to Create a 2014 World Cup Song

    September 13, 2013 3:41 PM EDT Ricky Martin is inviting fans to enter an international contest created by Sony to write a 2014 FIFA World Cup song and, which he will record. The song will not be the official 2014 FIFA World Cup anthem (as was erroneously reported elsewhere), ...

  9. David Correy's 'The World Is Ours' Is Coca-Cola's 2014 World Cup Anthem (Exclusive)

    September 11, 2013 5:35 PM EDT "The World is Ours," performed by singer David Correy and Brazilian percussion troupe Monobloco, is Coca-Cola's global 2014 FIFA World Cup anthem, Coca-Cola sources have revealed exclusively to Billboard. Listen to "The World ...

  10. 'American Idol' 429-Page Racism Lawsuit: The Highlights

    July 29, 2013 1:33 AM EDT On Thursday, 10 former contestants on American Idol sued over alleged discrimination on the long-running reality singing competition show. If you want to read the complaint, it'll likely take you longer than the amount of screen time that 9 ...

  11. Stevie Wonder, Kings of Leon, Alicia Keys & John Mayer To Headline Global Citizen Fest

    July 11, 2013 7:00 AM EDT Timed around the annual United Nations General Assembly meeting in New York, the Global Citizen Festival will return for a second year to continue efforts of building a movement to end extreme poverty by 2030. The festival will be held Sept. 28 ...

  12. Backbeat: Essence Festival Draws Blue Chip Sponsors for Record-Setting 19th Year

    July 08, 2013 11:33 AM EDT Now in its 19th year, the Essence Festival has often described as an event “you just need to see to believe.” The three-day conference and concert festival is massive in scale — it’s attracted more than 400,000 people over three days for years ...

  13. First Official 2014 World Cup Song Released by Coca-Cola in Brazil

    June 25, 2013 7:44 PM EDT Less than a week before demonstrators in the streets of Brazil began protesting the high costs of hosting the 2014 FIFA World Cup, among other grievances, Coca-Cola sent a more positive message about the international event out to Brazilian socc ...

  14. Backbeat: Sony, iTunes Execs Hit the Scene, the Stranglers Rock the Spoke Club, DJs Spin Atop a Crane at Toronto's NXNE, MuchMusic Events

    June 21, 2013 10:15 AM EDT Toronto has been crazy busy the past two weeks with North By Northeast, Luminato (still going), the MuchMusic Video Awards and piggybacking parties and events. Billboard.biz squeezed in a few, starting with the NXNE kick-off at Toronto’s Drake ...

  15. Will.i.am Becomes Partner in Beverly Hills Brand Licensing Agency

    June 18, 2013 12:30 PM EDT Music star and entrepreneur will.i.am has been named a partner in Beverly Hills-based licensing and strategic marketing firm memBrain Licensing , the company said Tuesday. The firm said it will look to tap into the Grammy Award-wining musician’s ...

  16. Business Matters: Why An Artist Like Jay-Z Would Partner with Samsung

    June 17, 2013 8:26 PM EDT It's no wonder that Jay-Z signed a partnership deal with the electronics giant Samsung that's rumored to be worth $20 million. The Korean company spends an incredible amount on advertising every year.   Samsung Electronics' ad ...

  17. Exclusive: Spotify, Coca-Cola Team-Up For PlaceLists, a New Global Locations-Based App

    June 07, 2013 1:40 PM EDT This exclusive story on Spotify and Coca-Cola's PlaceLists app is from the latest issue of Billboard magazine (cover date: June 15, 2013), which also includes stories on Apple's upcoming iRadio platform, how brands like the NFL and ...

  18. Coca-Cola, SBS, More Win Marketing Awards at Billboard Latin Music Conference (Updated)

    April 24, 2013 11:07 AM EDT The third annual Billboard Latin Marketing Awards honors went to Coca-Cola, Spanish Broadcasting System, Net 10 and Mastercard Mexico during a ceremony  at the 2013 Billboard Latin Music Conference presented by State Farm in association with P ...

  19. Association of Music Producers Announce First-Ever AMP Awards

    April 17, 2013 5:03 PM EDT The Association of Music Producers (AMP) will hold its first-ever AMP Awards for Music and Sound at 82 Mercer in New York City during Creative Week on May 7. The event will also feature live performances from Caveman and Quadron, with DJ sets ...

  20. Carly Rae Jepsen Teams With Coke, 'American Idol' on Crowd-Sourced Song To Be Performed on Season Finale

    March 20, 2013 1:45 PM EDT Carly Rae Jepsen is prepping a new catch phrase-laden single for the summer, but is teaming up with Coca-Cola and “American Idol” to help her finish writing it. Jepsen is the latest artist to become the face of Coke’s Perfect Harmony program, wh ...

  21. Mexico's Vive Latino Music Fest Grows, Eyes U.S. Expansion

    March 17, 2013 11:01 AM EDT Morrissey may have been a no-show at the Vive Latino music festival in Mexico City, but that didn't dampen the mood of thousands of music fans who crowded the six stages to see acts like American rock band Yeah Yeah Yeahs, England’s Underwo ...

  22. Backbeat: Guy Oseary, Ashton Kutcher, Scooter Braun And Many More At A-GRade’s Power-Packed SXSW Party

    March 11, 2013 3:50 PM EDT There are moments when South By Southwest Interactive becomes a lot like Hollywood, where crowds of people huddle outside an exclusive party and everyone is on the phone, calling favors to anyone who can let them in. Spotify and Path’s 120 Clu ...

  23. Taylor Swift Scores ‘Long Term Partnership’ With Diet Coke

    January 28, 2013 6:09 PM EST Coca-Cola confirmed Monday reports that Diet Coke has committed to "long-term partnership with" Taylor Swift. As part of Diet Coke’s Stay Extraordinary campaign, Swift will be featured in television, print and digital advertising sched ...

  24. Ten Brands to Watch in 2013

    December 26, 2012 1:00 PM EST Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artist ...

  25. Beyonce Reunites With Pepsi For $50 Million Multi-Year Ad Campaign, Creative Partnership

    December 10, 2012 12:41 AM EST Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The news of the Pepsi pact was first reported by The New Yo ...

  26. Bozoma Saint John

    November 28, 2012 3:58 PM EST Director of cultural branding, music and entertainment, Pepsico Super Brand, Super Bowl Pepsi is one of music's most powerful brands-second only to Coca-Cola, in fact, on Billboard's 2012 Maximum Exposure list-and it's also one of t ...

  27. Live Gets Social: Concert Biz Smartens Up with Social Media

    November 19, 2012 12:35 PM EST Just about every marketer in the live entertainment business is tapping into the transition from traditional to social/mobile marketing, including Live Nation Entertainment, the world's largest promoter. But as these means of marketing tak ...

  28. Backbeat: Lance Bass, Mario, Guggenheim, theAudience Execs Kick Off Coca-Cola's AMA Pre-Party

    November 18, 2012 12:16 PM EST Rain may have dampened L.A.'s downtown streets, but that didn't stop American Music Awards pre-show red carpet hosts Lance Bass, Eden Sher and Tristan Wilds (90210) from hitting the town Saturday. Guests exchanged their wet footwear for ...

  29. Morning Fix: Artists Chastise Pandora; Nachsin Leaves Roadrunner; Nine Bidding for Parlophone

    November 15, 2012 8:15 AM EST Head HERE to subscribe to Billboard's Morning Fix email and other free music-business newsletters RIHANNA, KATY PERRY, BILLY JOEL, 122 OTHER ARTISTS TELL PANDORA: 'THAT'S NOT HOW PARTNERS WORK TOGETHER': The battle over webcast ...

  30. Exclusive: Pepsi Offering New 'X Factor' Winner Grammy Commercial, $5 Million Contract With Sony's Syco

    October 31, 2012 7:00 PM EDT Pepsi is upping the stakes of its historic prize package for "The X Factor" by offering the Season 2 winner another $5 million record deal (this time with Simon Cowell's Syco Entertainment on Sony) as well as the chance to develop, ...

  31. Backbeat: will.i.am, Coca-Cola Announce New Partners at 'EKOCYCLE' Launch Event

    October 29, 2012 3:39 PM EDT Coca-Cola VP and chief sustainability officer Bea Perez with will.i.am at a launch event for "EKOCYCLE," an initiative that aims to reduce waste worldwide with visible lifestyle brands. (Photo: Kevin Mazur/Getty) will.i.am and the Coca-C ...

  32. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  33. Nicki Minaj, Linkin Park, Taylor Swift To Perform At American Music Awards

    October 24, 2012 12:22 PM EDT It'll be a little bit country and a little bit rock `n' roll onstage at next month's American Music Awards. Organizers announced Wednesday that Taylor Swift, Nicki Minaj and Linkin Park will perform at the 40th annual ceremony on No ...

  34. 'Music Is A Great Way To Sell Other Things'

    October 15, 2012 7:58 AM EDT Entertainment lawyer Ken Hertz -- who's driven brand deals for Beyonce, Gwen Stefani and Lady Gaga -- thinks everyone is a media company. Ken Hertz has a new theory he wants to test out. It's an overcast October day in New York, and He ...

  35. Coca-Cola in Investment Talks With Spotify

    October 11, 2012 11:47 AM EDT Coca-Cola is in discussions with Spotify to make a small investment in the digital music company. Sources tell Billboard the two companies are in negotiations, but a deal is far from being reached. Sky News first reported on Thursday that the two ...

  36. American Music Awards 2012: Rihanna, Nicki Minaj Lead Nominees; Christina Aguilera to Perform

    October 09, 2012 1:10 PM EDT Nicki Minaj and Rihanna secured four American Music Awards nominations each Tuesday as voting booths were opened to the public for the 40th anniversary of the awards show. Christina Aguilera, the first announced performer on the show, joined produ ...

  37. Chris Lighty 1968-2012: From The Bronx to Native Tongues to Top Hip-Hop Exec

    August 30, 2012 8:09 PM EDT At press time, industry colleagues and artists were trying to come to grips with the unexpected death of Chris Lighty. The savvy entrepreneur and hip-hop visionary, who founded the game-changing company Violator Management, died this morning of an ...

  38. Chris Lighty: 1968-2012

    August 30, 2012 7:35 PM EDT At press time, industry colleagues and artists were trying to come to grips with the unexpected death of Chris Lighty. The savvy entrepreneur and hip-hop visionary, who founded the game-changing company Violator Management, died the morning of Aug ...

  39. The Olympics' Music-Branding Gold Medalists: Jay-Z + Duracell, Samsung + Leftover Cuties, More

    August 14, 2012 3:59 PM EDT When it comes to declaring one winner in music during this year's Olympics - the most-watched U.S. TV event in history , Phillip Phillips is the undisputed gold medalist. The "American Idol" champion's song "Home" vau ...

  40. 6 Questions With Rich Kleiman

    August 09, 2012 7:25 PM EDT Music supervisor to music manager. In a nutshell, that's the career trajectory of New York native Rich Kleiman, who cut his teeth working with emerging young producers, artists and DJs, and who now serves as VP of management at multifaceted e ...

  41. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  42. How Beats By Dre Got Their Headphones On Olympians' Ears (Despite Violating IOC Policy)

    July 31, 2012 4:30 PM EDT In just a matter of days, Beats By Dre headphones have become one of the most visible - and controversial - brands at the 2012 Summer Olympic Games. Athletes like British tennis player Laura Robson and soccer player Jack Butland tweeted their love ...

  43. 10 Hits You Didn't Know Were Jingles

    July 25, 2012 7:00 AM EDT Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the mode ...

  44. Business Matters: Mr. Westergren and Pandora Go to Washington

    July 19, 2012 4:33 PM EDT Mr. Westergren and Pandora Go to Washington -- Legislation drafted by a U.S. Representative suggests that fights over Internet royalties, and the lobbying and publicity efforts by Internet radio giant Pandora, are starting to heat up. According to ...

  45. R&B Favorite D'Angelo Returns to Live Gigs

    July 12, 2012 6:35 PM EDT On the evening of July 6, without any introduction, Michael Eugene Archer, better-known as D'Angelo, stepped onstage at the Essence Music Festival. The neo-soul singer performed a 75-minute set, filled with funky guitar riffs, tight harmonies ...

  46. Essence Fest Draws 413K, Record Sponsorship, Men; Announces 2013 Dates

    July 12, 2012 1:02 PM EDT The Essence of Essence (from left): Kimberly Paige: Associate Vice President African-American Marketing, Coca-Cola; comedian Kevin Hart; and Essence Communications president Michelle Ebanks. (Photo: Walik Goshorn) The Essence Music Festival wrappe ...

  47. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  48. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  49. Debra Lee & Stephen G. Hill, BET

    June 27, 2012 11:44 AM EDT Dynastic Duo Consistency has become the hallmark of Black Entertainment Television. The cable channel’s leader, Debra Lee, has been with the Viacom-owned company for more than 25 years. Hill has handled music programming and specials for ...

  50. Belmont University's Student Road Crew: Five Shows Down, Ten To Go

    June 14, 2012 3:00 PM EDT Editor's Note: For 10 entertainment industry students of Belmont University in Nashville, the summer of 2012 will include an experience they probably never dreamed they'd be getting school credit for: Being the road crew for a touring ba ...

Pages