Chewing gum

  1. Backbeat: El Frente Wins 3rd Annual Vive Tu Musica 5 Battle of the Bands

    September 06, 2011 4:09 PM EDT The Big Pick: Members of EL Frente celebrate their Viva tu musica win with a giant Wrigley's 5 trophy. El Frente, an eclectic alt band comprised of former Berklee College of Music students whose sound fuses rock and Latin rhythms where the wi ...

  2. BETTER KNOW A PANELIST: Frukt Partner Mike Tunnicliffe

    June 14, 2010 12:00 AM EDT Name: Mike Tunnicliffe Title: Brands, Technology & Entertainment Entrepreneur/ Partner, Frukt-USA Panel: Beyond the TV Commercial, How Are Artists Striking New Deals With Brands? Tuesday, June 15, 9:00am – 9:50am. For more information visit Bi ...

  3. Billboard Q&A: Branding Expert Steve Stoute

    February 24, 2009 12:00 AM EST Licensing music for advertising campaigns can be a tricky business. Recording artists risk turning off fans if they pair up with the wrong brand or star in a poorly executed campaign. And brand marketers can be vulnerable to the unpredictable beha ...

  4. Wrigley Suspends Chris Brown Ad Campaign

    February 09, 2009 12:00 AM EST Wrigley says it's suspending ad campaigns featuring Chris Brown as its spokesman for Doublemint gum. The company stopped short of saying they will drop the troubled R&B star completely. A company statement expresses concern about what it ...

  5. Ne-Yo, Brown, Hough Lend Hands To Wrigley's

    July 18, 2008 12:00 AM EDT Wrigley's, the confectioner maker, is turning to contemporary artists Ne-Yo, Chris Brown and Julianne Hough to remix its signature jingles. Each artist has redone one of Wrigley's gum jingles. Chris Brown will sing about Double Mint, Ne- ...

  6. Duffs, IceBreakers Partnership Continues

    February 14, 2006 12:00 AM EST Sisters to appear in new 'Whoa' TV campaign. With the introduction of its new gum, IceBreakers Ice Cubes, the Hershey Company has re-upped its partnership with Hilary and Haylie Duff. The Duff sisters appear in the multi-million dollar & ...

  7. Cake The Icing On Virgin College Tour

    January 28, 2005 12:00 AM EST Details to be unveiled Jan. 31. The second annual Virgin College Mega Tour will feature Cake as the headliner, with support from Brit-rock quintent Gomez, Billboard.biz has learned. Presented by Dentyne Fire & Dentyne Ice, the 20-market tour a ...

  8. Tuned In: Radio

    February 24, 2004 12:00 AM EST Clear Channel, Sony Music and Winterfresh gum have launched Radio Star, a 14-week talent search. Clear Channel, Sony Music and Winterfresh gum have launched Radio Star, a 14-week talent search. News ...

  9. Branch Fronting Virgin Tour

    January 14, 2004 12:00 AM EST Michelle Branch will headline the premiere Virgin College MegaTour, a national campus tour scheduled to launch in this spring. Presented by Dentyne Ice & Dentyne Fire under a multi-year sponsorshi Michelle Branch will headline the premiere ...