Budweiser

  1. Johnny Wright, Tom Corson on Making Justin Timberlake the Year's Best-Selling Artist (Q&A)

    October 09, 2013 3:58 PM EDT Johnny Wright estimates he was the first partner of Justin Timberlake to learn that his star management client had finally recorded new music, in mid-2012. Gary Tobey, CEO of Target’s media buying firm Haworth, was “probably the third or fourt ...

  2. Budweiser Doubles Down with Jay-Z and Rihanna on International 'Made for Music' Campaign

    July 11, 2013 1:53 PM EDT In 2012, Budweiser took a big chance on its inaugural Made In America festival, a two-day event in Philadelphia that eventually grossed $5 million and attracted nearly 80,000 ticketholders, according to Billboard BoxScore. Now, the beer behemot ...

  3. Exclusive: Bud Light Teams With Live Nation, MySpace, Universal For 50 Concerts in 50 States

    May 01, 2013 12:00 AM EDT Bud Light is prepping 50 concerts in all 50 States on the same day (Aug. 1) for an event dubbed 50/50/1 that will kick off a new marketing platform, Bud Light Music First. The events will be created in partnership with Live Nation, Myspace and U ...

  4. Budweiser Reveals Made In America Lineup – Beyonce, Nine Inch Nails to Headline

    April 10, 2013 1:00 PM EDT Beyonce and Nine Inch Nails top an eclectic lineup for Budweiser's second annual Made In America Festival, scheduled to return to Philadelphia for Labor Day weekend on Aug. 31 and Sept. 1. Jay-Z once again curated this year's roster, b ...

  5. Jay-Z on the Budweiser 'Made in America' Fest, Putting New Music On Hold

    May 14, 2012 1:38 PM EDT Philadelphia Mayor Michael Nutter and Jay-Z attend a press conference on the steps of the Philadelphia Museum of Art to announce that Jay-Z will headline the 'Budweiser Made In America' Two Day Music Festival in Philadelphia this Labor D ...

  6. Super Bowl TV Advertisers See Online Gains

    February 09, 2010 12:00 AM EST Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to research conducted by Prophesee, a unit of Interpublic's Initiative that monitors and analyzes ...

  7. Music Supervisors Unlock Super Bowl Ad Strategies

    January 30, 2009 12:00 AM EST When it comes to Super Bowl ads brands and their ad agencies want everything in them to be bigger, brighter and better than their normal ads, especially the music. The music heard in Super Bowl ads, whether its licensed or created, plays an integr ...

  8. Radio Extending Brands Through Online Music Sales

    May 23, 2005 12:00 AM EDT MusicToGo enabling stations to open customized stores. Airplay is the single biggest influence on music sales, so why hasn't radio gotten in on the action? A new vendor is banking on the notion that radio not only influences music sales, it c ...