Brand

  1. Study Finds Music Fans More Favorable to Brands Involved in Streaming and Concerts (Exclusive)

    November 06, 2013 12:53 PM EST Streaming services and live events provide brands with an attractive opportunity for engaging fans. Those are two of the big takeaways from the new 2013 Music 360 report from Nielsen. The latest version of Nielsen's annual report is the re ...

  2. Bozoma Saint John

    November 28, 2012 3:58 PM EST Director of cultural branding, music and entertainment, Pepsico Super Brand, Super Bowl Pepsi is one of music's most powerful brands-second only to Coca-Cola, in fact, on Billboard's 2012 Maximum Exposure list-and it's also one of t ...

  3. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

  4. Shawn Gee, Peter Schwartz, Jason Miller Discuss Hip-Hop-EDM Revival, Touring Without A Label, Branding Explosion

    November 08, 2012 1:15 PM EST Touring Without A Label, Branding Deal EDM and Hip Hop In The Morning (from left to right): Jason Miller, President, Live Nation New York; Chang Weisberg, Founder, Guerilla Union; Peter Schwartz, Agent, The Agency Group discuss. (Photo: Michael Se ...

  5. Backbeat: will.i.am, Coca-Cola Announce New Partners at 'EKOCYCLE' Launch Event

    October 29, 2012 3:39 PM EDT Coca-Cola VP and chief sustainability officer Bea Perez with will.i.am at a launch event for "EKOCYCLE," an initiative that aims to reduce waste worldwide with visible lifestyle brands. (Photo: Kevin Mazur/Getty) will.i.am and the Coca-C ...

  6. 'Music Is A Great Way To Sell Other Things'

    October 15, 2012 7:58 AM EDT Entertainment lawyer Ken Hertz -- who's driven brand deals for Beyonce, Gwen Stefani and Lady Gaga -- thinks everyone is a media company. Ken Hertz has a new theory he wants to test out. It's an overcast October day in New York, and He ...

  7. Bud Light Preps Port Paradise Music Festival for November, Re-Ups Pitbull Endorsement Deal

    August 17, 2012 7:00 AM EDT As sister brand Budweiser gears up for the debut of Made In America with headliner/curator Jay-Z in Philadelphia next month , Bud Light is prepping the fifth year of its Port Paradise Music Festival, a two-day concert event in the Bahamas. This ye ...

  8. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  9. Nontraditional Sponsors Make Pop Stars Reach Beyond The Core

    July 19, 2012 6:50 PM EDT Pet food and other nontraditional sponsors finding love from music fans At the recent Pitchfork Music Festival in Chicago, the sponsors included a mix of beverages (Heineken, vitaminwater), automotive companies (Acura), technology firms (Intel) an ...

  10. How iHome Became the Title Sponsor for Live Nation's Identity Fest

    July 11, 2012 4:10 PM EDT A screen shot of the iHome-sponsored Identity Festival website banner. After a respectable 2011 debut that sold 150,000 tickets over 19 dates behind headliners like Kaskade and Skrillex, Live Nation's touring Identity Festival is back for a s ...

  11. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  12. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  13. Live Nation Purchases Gary Richards' HARD Events

    June 27, 2012 1:35 PM EDT Live Nation has acquired Gary Richards' HARD Events, the EDM production company behind such music festivals as the multi-date HARD Festivals and Holy Ship! cruise. Video: Hard Festival's Gary Richards on Why EDM Is Hot, How He Keeps His ...

  14. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  15. Emilio Estefan at Billboard Latin Conference: 'When It Was Just Me, Santana, Feliciano, Julio, There Wasn't So Much Opportunity...'

    April 25, 2012 3:31 PM EDT John Butcher, vice president of entertainment, Target (left); with Emilion Estefan, Chairman, Estefan Enterprises. (Photo: Michael Seto) As record sales remain flat and labels tighten their belts in producing and releasing records, brands have ste ...

  16. W, Coke Extend DJ Lab Partnership

    March 28, 2012 12:12 PM EDT W Hotels Global Music Director Michaelangelo L'Acqua. At first, the match doesn't seem entirely natural: W Hotels, the international hotelier that hangs its hat on its art and culture positioning; and burn energy drink, distributed by Co ...

  17. This Week In Music: G7's Andre Gaccetta On Bringing Brands And Bands Together

    March 27, 2012 7:26 PM EDT In this week's installment of This Week In Music, Topspin's Ian Rogers speaks with G7 VP Andre Gaccetta about his company's processes for bringing brands and bands together. Gaccetta says there are three gauges for the relationship: ...

  18. Music-Placement Pros From Nike, Saatchi, MCM, Others Talk 'Insider Secrets' at SXSW Panel

    March 16, 2012 12:57 PM EDT "It's easy to find the sound of a brand; Nike has one, Crayola has one, people don't think Tide has a sound, but it does," said JT Griffith, music supervisor for Nike, at the "Cash for Songs: Insider Secrets of Music Place ...

  19. SXSW Q&A: SonicBids' Panos Panay

    March 14, 2012 3:41 PM EDT Panos Panay surveys the brand activation at SXSW Interactive from Java Jive in downtown Austin. (Photo: Glenn Peoples) Sonicbids had a big presence at 2012's SXSW Interactive, bringing nearly two dozen people - everyone from engineers to sale ...

  20. SXSW Social Music Marketing Panel: Music Branding About Expressions, Not Impressions

    March 12, 2012 3:01 PM EDT (L-R) Courtney Blacker, Umut Ozaydinli, Panos Panay, Dan Vinh, and Brad Josling discuss music marketing on the Next Stage in the Austin Convention Center (Photo: Jeff Miller) A panel entitled "Social Media Marketing: Bands, Brands, and Fans&q ...

  21. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  22. This Week In Music: Mark Ronson, Coca-Cola's Wendy Clark Talk Branding

    February 24, 2012 5:43 PM EST The latest installment of "This Week in Music" comes straight from the panels of MIDEM, where Topspin's Ian Rogers interviewed both Coca-Cola SVP, Integrated Marketing, Communications and Capabilities Wendy Clark and producer/DJ Mar ...

  23. Saatchi CEO Kevin Roberts Declares Death of Marketing, Future of Movements @ MIDEM

    January 30, 2012 10:23 AM EST It wouldn't be a marketing festival in Cannes (home to the Cannes Lions International Festival of Creativity) without at least one ad agency exec declaring the death of some common practice. At MIDEM's Visionary Monday, Saatchi & Saa ...

  24. Coca-Cola's Emmanuel Seuge, Billboard's Most Powerful Branding Exec, On Music Biz @MIDEM

    January 29, 2012 8:12 AM EST Coca-Cola's Emmanuel Seuge, head of music and entertainment marketing, talks Spotify and Music Dealers at MIDEM; Petter Wesslander (right), drummer for You Say France & I Whistle. (Photo: Andrew Hampp) Will 50% of the music industry event ...

  25. Urban Power List: Larry Mestel, Chris Lighty, Michael "Blue" Williams

    January 28, 2012 4:41 PM EST Larry Mestel Chris Lighty Michael "Blue" Williams Chairman/CEO COO President Primary Violator Management Website: www.primarywavemusic.com www.violator.com/ Twitter: @clighty Suite Kings In the nine months since Larry Mestel's Prima ...

  26. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  27. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...

  28. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  29. Video: Ticketfly CEO Andrew Dreskin On Social Media, Industry Change And Ticket Pricing Issues

    November 23, 2011 7:44 AM EST Ticketfly CEO Andrew Dreskin hung around after his presentation titled "Four Concepts That Lead To Event Promotion Nirvana: Integration, Automation, Analytics and Personalization" to give some more of his thoughts on the ticketing indust ...

  30. MIDEM 2012 Line-Up Adds Mark Ronson, Paul van Dyk, Saatchi & Saatchi CEO Kevin Roberts

    November 21, 2011 2:45 PM EST Grammy Award-winning artist and producer Mark Ronson, German dance artist Paul van Dyk and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi have been confirmed as guest speakers for next year's MIDEM confab, due to take place January 28 ...

  31. Video: Live Nation Network President Russell Wallach Talks Brand/Artist Partnerships

    November 18, 2011 6:40 AM EST Live Nation's Russell Wallach has done his fair share of research into branding. Just this year, his company has paired Weezer with State Farm and 30 Seconds to Mars with HP to try and help each with cross-promotion. After appearing at the Bi ...

  32. Bushmills, Pitchfork & Bon Iver: The Do's and Don'ts of Touring Sponsorships Panel @ BB Touring Conf

    November 11, 2011 12:16 PM EST Brand Stand (from left): Sig Greenbaum, VP of Marketing/Sponsorships, Rehage Entertainment; Marcie Allen, President, MAC Presents; Jennifer Breithaupt, SVP Entertainment Marketing, Citi; Liana Huth, SVP Partnerships and Events, FUSE; Matt Frampton ...

  33. Live Music Sponsorships Focus of Panels, Award at Billboard Touring Conference

    October 27, 2011 3:45 PM EDT The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York C ...

  34. Apple Surpasses Google as World's Most Valuable Brand

    May 09, 2011 7:00 AM EDT Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. The iPhone and iPad maker's brand is now worth $153 b ...

  35. The Dating Game Between Music and Sponsorships Explored at Billboard Latin Music Conference Panels

    April 26, 2011 7:08 PM EDT The Effectiveness of Local Branding Panelists: (left to right)Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA; Luis Miguel Messianu, president/chief creative officer of Alma; Carla Dodds, senior director of multicultural m ...

  36. Branding Alert: Jennifer Lopez, Marc Anthony Launching New Lifestyle Brands at Kohl's

    November 18, 2010 12:00 AM EST Since their much-publicized 2004 wedding, Jennifer Lopez and Marc Anthony have been one of popular music's most prominent power couples, often working together in myriad projects. Now, the two artists will apply their combined star power to t ...

  37. @Digital Hollywood: OK Go and the New Era of Video Content

    October 18, 2010 12:00 AM EDT One noted rock band is at the heart of a new type of brand-funded content. OK Go, the band behind numerous online viral video successes, is using its online notoriety to work with global electronics company Samsung. "The new primetime is dayt ...

  38. WATCH: David Banner Discusses His Campaign With Gatorade and Offers Advice To New Artists

    September 17, 2010 12:00 AM EDT Artist/producer David Banner sat with Billboard.biz after the "How Are Agencies and Artists Striking New Deals With Brands?" panel at the Music & Advertising conference on Wed. (Sept. 15) to discuss his approach to songwriting for br ...

  39. The Keys To Successful Branding Partnerships

    September 14, 2010 12:00 AM EDT Bernard Cahill is an accomplished manager and lawyer with far-reaching experience in the entertainment industry with a special emphasis on the music business. In 2004, Cahill and his partners, Greg Suess, Jay Froberg and Will Ward founded ROAR, LL ...

  40. Forecast: Branded Entertainment To Grow In 2010

    June 29, 2010 12:00 AM EDT Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media's new report on the industry released Tuesday (June 29). In 2010, branded entertainment, including consumer eve ...

  41. Music & Advertising Conference Kicks Off Tomorrow

    June 14, 2010 12:00 AM EDT In case you couldn't tell from that huge countdown timer to the right, the second annual Music & Advertising Conference is almost here. The Billboard and Adweek event runs June 15-16 in New York and will bring together more than 300 atten ...

  42. BETTER KNOW A PANELIST: Strike Up The Brand's Brad Gelfond

    June 09, 2010 12:00 AM EDT Name: Brad Gelfond Title: Principal, Strike Up The Brand Panel: Personal Agency: What Do Agencies Want From Artists?, Tues., June 15, 11:25am - 12:10pm. For more information visit Billboardevents.com . What's the last album you bought? I don& ...

  43. Kid Rock Confirmed For Billboard and AdWeek's Music & Advertising Event

    May 16, 2010 12:00 AM EDT The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands at Billboard and AdWeek's Music & Advertising event. Kid Rock has been confirmed for an afternoon keynote for the conference, which will be held on ...

  44. @Billboard Latin Conf.: 3 Branding Deal Pitfalls

    April 27, 2010 12:00 AM EDT Don’t sponsor artists just because they’re a big name. Artists and brands, be transparent about what you need from each other in a campaign. And use social media in a pinpointed, strategic way. Hispanic marketing experts pointed out some common pi ...

  45. BETTER KNOW A PANELIST: Lopez Negrete Communications President Alex Lopez Negrete

    April 14, 2010 12:00 AM EDT Name: Alex Lopez Negrete Title: President, CEO/CCO, Lopez Negrete Communications Panel: Branding For Music/Music For a Brand (Tuesday, April 27, 9:30 - 10:30 a.m.; more information at billboardlatinconference.com. ) At this moment in time, what mo ...

  46. Value of a 'Fan' on Social Media: $3.60

    April 13, 2010 12:00 AM EDT Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans? Social media specialist Vitrue, which aids brands in building their customer ba ...

  47. Deezer Partners with McDonald's

    April 13, 2010 12:00 AM EDT French on-demand streaming service Deezer has reached an agreement with McDonald's in France. Each of the 1,161 local restaurants will be able to access a dedicated application streaming playlists customized by Deezer. "This new original ...

  48. Celeb Endorsements Bigger Than Ever, Despite Tiger's Fall

    March 08, 2010 12:00 AM EST Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But ...

  49. BETTER KNOW A PANELIST: Vevo Chief Rio Caraeff

    February 22, 2010 12:00 AM EST Name: Rio Caraeff Title: Vevo president/CEO Panel: With the Brand: When Companies Boost Content (Thurs. March 4, 9:35 am - 10:20 am). More info at Billboardevents.com . Billboard.biz: Fill in the blank: Money is... Rio Caraeff: Money is what I rea ...

  50. @MIDEM: Brands Reveal Music Strategies

    January 25, 2010 12:00 AM EST Brands were the focus for several of the panels at the MIDEM music conference in Cannes, with executives from Converse, NASCAR, Carhartt and PepsiCo revealing details of their music strategies. Sonic branding agency Banshee Music, based in Wiscons ...

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