Brand management

  1. 'Music Is A Great Way To Sell Other Things'

    October 15, 2012 7:58 AM EDT Entertainment lawyer Ken Hertz -- who's driven brand deals for Beyonce, Gwen Stefani and Lady Gaga -- thinks everyone is a media company. Ken Hertz has a new theory he wants to test out. It's an overcast October day in New York, and He ...

  2. Bud Light Preps Port Paradise Music Festival for November, Re-Ups Pitbull Endorsement Deal

    August 17, 2012 7:00 AM EDT As sister brand Budweiser gears up for the debut of Made In America with headliner/curator Jay-Z in Philadelphia next month , Bud Light is prepping the fifth year of its Port Paradise Music Festival, a two-day concert event in the Bahamas. This ye ...

  3. Startup Boutique Publisher Run by David Renzer Sees Opportunity in the Market

    August 08, 2012 8:15 PM EDT After two years where a half-dozen midsize music publishing firms disappeared due to consolidation, the marketplace is about to get a "newcomer" who's a force to be reckoned with. Former Universal Music Publishing Group (UMPG) chair ...

  4. Exclusive: David Renzer, Former UMPG Chairman/CEO, Named Saban Capital Group's Pres. Music Ventures

    August 06, 2012 7:00 AM EDT David Renzer, who previously headed up the Universal Music Publishing Group as chairman/CEO, has resurfaced in music publishing with a deep-pocket backer the Saban Capital Group, a private investment firm established by Haim Saban. The Renzer and ...

  5. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  6. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  7. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  8. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...

  9. Bug Music Acquires Saban Music Group

    October 05, 2010 12:00 AM EDT Bug Music, back in growth mode, has acquired the Saban Music Group catalog, which includes themes and background music from cartoons like the Mighty Morphin Power Rangers, Teenage Mutant Ninja Turtles, The Addams Family Reunion and Princess Sissi. ...

  10. Publishing Briefs: Jon Bon Jovi, Primary Wave, Bug and more

    October 04, 2010 12:00 AM EDT -- Jon Bon Jovi has renewed an administration agreement with Universal Music Publishing Group, with a new long-term, exclusive worldwide agreement. In addition to overseeing the superstar's extensive catalog, the deal covers future works. -- ...

  11. The Keys To Successful Branding Partnerships

    September 14, 2010 12:00 AM EDT Bernard Cahill is an accomplished manager and lawyer with far-reaching experience in the entertainment industry with a special emphasis on the music business. In 2004, Cahill and his partners, Greg Suess, Jay Froberg and Will Ward founded ROAR, LL ...

  12. Forecast: Branded Entertainment To Grow In 2010

    June 29, 2010 12:00 AM EDT Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media's new report on the industry released Tuesday (June 29). In 2010, branded entertainment, including consumer eve ...

  13. Celeb Endorsements Bigger Than Ever, Despite Tiger's Fall

    March 08, 2010 12:00 AM EST Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But ...

  14. Why A Music Strategy Matters To Brands

    December 17, 2009 12:00 AM EST If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yan ...

  15. Billboard Q&A: Branding Expert Steve Stoute

    February 24, 2009 12:00 AM EST Licensing music for advertising campaigns can be a tricky business. Recording artists risk turning off fans if they pair up with the wrong brand or star in a poorly executed campaign. And brand marketers can be vulnerable to the unpredictable beha ...

  16. Cosmopolitan Launches Music Competition

    September 09, 2008 12:00 AM EDT Hearst Magazine's Cosmopolitan has launched a talent show competition via YouTube, dubbed StarLaunch. Sponsored by Nikon and Procter and Gamble's Pantene, the contest asks for entries from female fronted bands and solo artists to be uplo ...

  17. Leger, Zucker Tapped For EMI Branding Roles

    August 13, 2008 12:00 AM EDT EMI Music has appointed two executives to its commercial development division in North America. Lynne Leger has been named senior VP of brand partnerships and new channel development and Lauren Zucker has been promoted to the new role of VP of bra ...

  18. Jay-Z, Iconix Joint Venture Buys Clothing Line

    November 08, 2007 12:00 AM EST Scion LLC, a joint venture between Shawn "Jay-Z" Carter and Iconix Brand Group, has purchased Artful Dodger from Sovereign State, a high-end apparel brand sold in boutiques and specialty stores in the U.S. and U.K. The purchase price for ...

  19. EMI Music Publishing, DDB Chicago Form Alliance

    May 02, 2007 12:00 AM EDT EMI Music Publishing has teamed up with ad agency DDB Chicago to promote the publisher's branding ideas and songs to marketers. "This partnership with DDB demonstrates our move beyond the licensing of songs into a new core strategy of cr ...

  20. MySpace Wins Cyber-Squatting Case

    March 27, 2007 12:00 AM EDT The World Intellectual Property Organization has ruled in favor of MySpace in a cyber-squatting case. The social networking service originally filed a complaint with the Geneva-based patents and IP authority last December over a disputed domain na ...

  21. Rocawear Acquired For $204 Million

    March 06, 2007 12:00 AM EST Iconix Brand Group Inc., an owner, licenser and marketer of consumer brands including Candie's and Bongo, on Tuesday (March 6) said it agreed to buy Rocawear brand for $204 million in cash. The purchase price also includes contingent payments ...

  22. Leap Bounds Into Branded Content Marketing

    February 12, 2007 12:00 AM EST Leap Music, the joint venture between advertising agency Bartle Bogle Hegarty and businessman Richard Kirstein, is launching a dedicated branded content consultancy. The consultancy will help brands to source music for podcasts, vodcasts, mobile g ...

  23. Meat Loaf Sues Songwriter, Manager

    June 05, 2006 12:00 AM EDT Suit over trademark rights to 'Bat Out of Hell.' Suit over trademark rights to 'Bat Out of Hell.' News ...

  24. EMI Pub Pacts With Chorion

    December 16, 2005 12:00 AM EST Deal covers literary-based brands. EMI Music Publishing U.K. has entered into a long-term agreement with Chorion, one of Britain's leading owner of classic literary-based brands. According to the pact, EMI will now administer Cherion's m ...

  25. Next Big Idea Conference Set

    December 15, 2005 12:00 AM EST Marketing event to be held Jan. 17 in L.A. Tne Next Big Idea-west conference, held January 17 at the Renaissance Hollywood Hotel in Los Angeles, will showcase the visionaries and exceptional marketers who are reinventing the business with original ...

  26. Retail Track

    October 24, 2005 12:00 AM EDT A famous brand is making a comeback in the U.S. music industry. BCI Eclipse, the Navarre-owned label and video company, has licensed the K-tel trademark for a series of compilation albums. Read Ed Chr A famous brand is making a comeback in the U.S ...

  27. Retail Track

    October 24, 2005 12:00 AM EDT A famous brand is making a comeback in the U.S. music industry. BCI Eclipse, the Navarre-owned label and video company, has licensed the K-tel trademark for a series of compilation albums. Read Ed Chr A famous brand is making a comeback in the U.S ...

  28. Retail Track

    October 24, 2005 12:00 AM EDT A famous brand is making a comeback in the U.S. music industry. BCI Eclipse, the Navarre-owned label and video company, has licensed the K-tel trademark for a series of compilation albums. Read Ed Chr A famous brand is making a comeback in the U.S ...

  29. Legal Matters

    October 12, 2005 12:00 AM EDT Branded entertainment is the catchphrase these days as artists hook up with clothing lines, perfumes and beverages. But let's get back to the basics of branding in the music business. It all starts wi Branded entertainment is the catchphrase ...

  30. Ex-Fox Kids Europe CEO Joins VC Firm

    January 17, 2005 12:00 AM EST Former Fox Kids Europe CEO Ynon Kreiz has joined global venture firm Benchmark Capital to head its new European media business. LONDON (The Hollywood Reporter) -- Former Fox Kids Europe CEO Ynon Kreiz has joined global venture firm Benchmark Capit ...

  31. Case Analysis: Evidence for Trademark Infringement

    October 05, 2004 12:00 AM EDT After bands perform for many years, they often assume that they will be able to easily prevent others from using their names -- if the names are registered trademarks -- on CDs and other merchandise. After bands perform for many years, they often ...

  32. Luxury Life

    August 13, 2004 12:00 AM EDT In an increasingly fragmented media landscape, a growing number of luxury goods companies are going the route of celebrity tie-ins as their choice marketing strategy. Also, some tips on selling corpor In an increasingly fragmented media landscape, ...

  33. Amazon Victorious In Domain-Name Dispute

    March 23, 2004 12:00 AM EST The Geneva-based World Intellectual Property Organization (WIPO) has ruled in favor of Amazon.com after the e-tailer launched proceedings against an entity who registered a "confusingly similar" domai The Geneva-based World Intellectual ...