Bluefin Labs

  1. Grammy Ad Rates Climb to Record $900,000 Per Spot

    February 07, 2013 7:00 AM EST Ads for this Sunday’s Grammy Awards have reached an all-time high of $850,000 to $900,000 for some 30-second spots, a 9 to 12% increase from 2012, according to five executives familiar with negotiations who spoke with Billboard.biz. Chevrolet, De ...

  2. Business Matters: Hurricane Sandy Concert Generates Underwhelming Social Activity

    December 13, 2012 2:39 PM EST Wednesday night's Hurricane Sandy benefit concert at Madison Square Garden may have been a middle-aged rock fan's dream concert, but their kids -- and many other segments of the country -- appeared to have tuned out. Social media numbers ...

  3. Billboard Music Awards Win Night for ABC Among Key Demographic

    May 22, 2012 2:25 PM EDT Justin Bieber performing on the 2012 Billboard Music Awards . (Getty Images/courtesy of ABC) Sunday night's Billboard Music Awards won the night for ABC among adults 18 to 49, according to fast affiliate numbers from Nielsen Media Research. T ...

  4. Justin Bieber, Usher, Chris Brown Generate Most Social Activity During Billboard Music Awards

    May 21, 2012 1:35 PM EDT Performances by Chris Brown, Usher and Justin Bieber generated the most Twitter activity and Bieber was the most tweeted performer during the broadcast of Sunday night's Billboard Music Awards. Adele and LMFAO were the night's big winner ...

  5. Infographic: Taylor Swift, Toby Keith, Miranda Lambert Generate Most Social Media Activity During ACM Awards Telecast

    April 02, 2012 1:51 PM EDT Social media activity during Sunday night's Academy of Country Music telecast peaked with Taylor Swift's Entertainer of the Year win, according to Bluefin Labs (see Infographic below). Toby Keith's performance of "Solo Red Cup& ...

  6. Grammys Spawn Record Levels of 'Social TV' Activity, Led By Adele, Chris Brown, Jennifer Hudson

    February 13, 2012 3:31 PM EST Not only did people tune into Sunday night Grammys telecast, they created a record number of social media comments about the event. The telecast, as well as the 3 hours preceding and following the telecast, generated 13.0 million comments from U.S ...