Benji Rogers

  1. PledgeMusic Redesign De-Emphasizes Crowdfunding

    March 03, 2014 6:55 PM EST PledgeMusic on Monday rolled out a redesign that de-emphasizes the crowdfunding features of its platform, a sign that crowdfunding has potentially reached the limit of its utility for musicians as they seek new ways to generate revenue directly fr ...

  2. Exclusive: PledgeMusic Partners with Universal Music Canada

    June 17, 2013 5:53 PM EDT Universal Music Canada has partnered with PledgeMusic to give its artists access to the direct-to-fan platform and its team. The deal is the first between a major music company and this type of direct-to-fan service.   Universal and its distri ...

  3. Nielsen Study: Music Industry Could Add $450 Million to $2.6 Billion in Incremental Revenue With Premium Content

    March 12, 2013 8:07 PM EDT The music industry has lost billions of dollars in revenue over the last decade. Nielsen says the industry can use generated at least a half billion in incremental revenue by allowing fans to better connect with artists.   Nielsen's study w ...

  4. MIDEM Q&A: Pledge Music's Benji Rogers on 'Making Destinations'

    January 28, 2013 11:47 AM EST Benji Rogers has arrived as one of the music industry’s new breed of innovators. Rogers is founder and CEO of PledgeMusic, a fundraising platform that works with artists to develop a way to engage their fans early in a project, a strategy which ...

  5. Amanda Palmer Changes the Way Albums are Funded Through Kickstarter

    June 13, 2012 7:20 PM EDT You may have missed it, but music business history was made May 30 when singer/songwriter Amanda Palmer raised $1 million in less than a month for an album no one has heard. She did this on Kickstarter, an online platform that has helped thousands ...

  6. Tips On Harnessing The Obsessives At SXSW 'Super Fans' Panel

    March 18, 2011 4:30 PM EDT You know those kids who own every single song and poster from a certain artist? The ones with a tattoo of their music hero stamped on their neck and built a virtual temple to said artist on the Internet? It turns out they may be your band's g ...

  7. Pledge Music To Launch In Australia

    August 25, 2010 12:00 AM EDT Pledge Music, the London-based fan-funded online investment platform, is to launch in Australia on Sept. 8. The launch date coincides with a visit to Australia by Benji Rogers, founder and CEO of the funding service, which enables artists to set a ...

  8. Fans Pledge $89,000 For Denmark's Dico

    November 17, 2009 12:00 AM EST Pledge Music, a new London-based fan funded investment platform, has raised around €60,000 ($89,000) for Danish artist Tina Dico. Dico, who has recorded with U.K. electronica act Zero 7, worked with Pledge Music to offer fans a series of premium a ...