BBDO

  1. Anatomy of a Synch: How Caveman's 'My Time' Landed in the 'I Love New York' Campaign (and 6,000 Taxis)

    June 22, 2012 9:00 AM EDT Licensing songs for commercials, or synchs, is a decades-old trend that has grown to become a meaningful part of the industry's revenue (over $342 million globally in 2011, according to the IFPI's 2012 report) and even more meaningful pa ...

  2. The Rise of Indie Bands in Advertising

    March 20, 2012 7:00 AM EDT This is going to be big," Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard "We Are Young" by indie pop outfit Fun. "It just had the quality ...

  3. The Band's Levon Helm Loses BBDO Lawsuit Over 'The Weight' Cellphone Ad

    March 02, 2012 8:45 AM EST NEW YORK (AP) -- A Manhattan court says Levon Helm long ago signed away rights that let an advertising agency use the song "The Weight" in a cell phone commercia l. The Band's former drummer and singer sued ad agency BBDO Worldwide ...

  4. 6 Questions: PepsiCo Chief Marketing Officer Dave Burwick

    February 02, 2009 12:00 AM EST From Ray Charles to the Cool Kids, PepsiCo has long made extensive use of music in its advertising and marketing campaigns. Mariah Carey, Britney Spears, Shakira and Justin Timberlake are among the artists who've starred in Pepsi-Cola TV spot ...

  5. Starbucks Taps MC Yogi For New Campaign

    January 21, 2009 12:00 AM EST Starbucks this week launched a national ad campaign that uses lyrics and music from California rapper MC Yogi (White Swan Records). MC Yogi last year released a viral video entitled "Obama '08 - Vote for Hope" which has garnered 350 ...

  6. Mary J. Blige, Nickelback To Boost Citi Campaign

    November 06, 2008 12:00 AM EST Citi Cards, the credit card division of Citi, will launch an integrated advertising campaign with Mary J. Blige and Nickelback at the center of it on Sunday, the company said. In February, Citi signed a marketing alliance with Live Nation. While t ...

  7. Flamingos Win Suit Against Pepsi

    January 30, 2006 12:00 AM EST A federal District Court in Chicago ordered Pepsico and ad agency BBDO Worldwide on Jan. 27 to pay $250,000 to members of 1950s group the Flamingos. The order confirms an arbitration award over a 1997 A federal District Court in Chicago ordered Pe ...

  8. Nazareth, Reverend Run Help Dodge Re-Launch

    May 17, 2005 12:00 AM EDT Acts featured in Charger campaign. Dodge is re-launching its Charger model with a new 30-second TV spot that debuts today (May 17). The first part of a multi-tiered campaign, the ad features the mashed-up sounds of rockers Nazareth and rapper Chri ...