Allen Debevoise

  1. Machinima, Ultra Detail Partnership In Upfront Pitch To Advertisers

    April 25, 2013 4:42 PM EDT At its first “upfront” event for advertisers in New York on Wednesday, YouTube multi-channel network Machinima touted the buying power and influence of the 13-to-34-year-old males who view, share and create the network’s highly watched video gam ...

  2. How Four-Person INDmusic is Monetizing the 'Harlem Shake' Meme for Mad Decent

    February 26, 2013 7:15 AM EST It's Saturday, Feb. 16, and Brandon Martinez has just seen as many total views during the last nine days for his YouTube-based network INDmusic as he has in the company's 18-month existence. That's all courtesy of Baauer' ...