Advertising

  1. UMG Delves Deeper Into Direct Response Mktg

    September 30, 2005 12:00 AM EDT Universal Music Group is launching a joint venture with music direct-response pioneer Ira Pittelman that will bring the major into the infomercial business. The initial project from the new venture, d Universal Music Group is launching a joint ven ...

  2. EU Regs Keeping Hands Off Net

    September 27, 2005 12:00 AM EDT The planned review of the European Union's key broadcasting legislation will be easy on the Internet but tough on clandestine advertising techniques such as product placement, EU media commissioner Vi BRUSSELS (The Hollywood Reporter) -- The ...

  3. Germany's MTV, Viva To Curtail Ringtone Ads

    August 24, 2005 12:00 AM EDT The two leading German music channels MTV and VIVA are to cut back substantially on ringtone advertising on their networks. From October, MTV has committed to not broadcast any ringtone advertising fr The two leading German music channels MTV and ...

  4. MPAA Pulls 'Saw II' Finger Ads

    August 23, 2005 12:00 AM EDT The Motion Picture Assn. of America has turned thumbs down on advertising materials featuring severed fingers that Lions Gate Films had distributed to Web sites to promote its upcoming horror film "Sa (The Hollywood Reporter) -- The Motion Pi ...

  5. Making The Brand

    August 22, 2005 12:00 AM EDT Antigone Rising, the fierce female rock band signed to Lava Records, is the centerpiece of an upcoming TV and print advertising campaign for Seven7 Jeans. Read Michael Paoletta's column. Antigone Rising, the fierce female rock band signed to ...

  6. New Line Names Ad VP

    August 04, 2005 12:00 AM EDT Lynelle Kerstine has been named VP of creative advertising for New Line Home Entertainment. She will handle developed art and packaging for DVDs as well as advertising elements for print and broadcast Lynelle Kerstine has been named VP of creative ...

  7. Sirius Eyes "Humongous" Growth in 2006

    August 03, 2005 12:00 AM EDT Karmazin expects dramatic jumps in ad revenue. Sirius Satellite CEO Mel Karmazin chided analysts this morning (Aug. 2) for underestimating the advertising growth his company will achieve in 2006, as he dubbed the growth "humongous." The ...

  8. Making The Brand

    August 01, 2005 12:00 AM EDT Samsung Electronics and the critically acclaimed PBS concert series "Soundstage" have joined forces for an advertising and marketing partnership with strong musical synergy. Read Michael Paoletta's co Samsung Electronics and the cri ...

  9. From Hilltop To Chilltop

    June 27, 2005 12:00 AM EDT Coca-Cola Zero re-imagines 1971 ad. Everything old is new again. A new TV spot for Coca-Cola's new zero calorie soft drink, Coca-Cola Zero, re-imagines the cola company's now classic 1971 ad, "Hilltop," as "Chilltop." ...

  10. MSN Music Doles Out Free Tunes

    June 07, 2005 12:00 AM EDT MSN has launched a promotional and advertising campaign in support of its MSN Music store, highlighted by an offer giving five free music downloads to anyone who purchases a track from the service. Th MSN has launched a promotional and advertising ...

  11. EU Directive Hikes Euro Broadcasts

    May 31, 2005 12:00 AM EDT Europe's controversial Television Without Frontiers directive has had little impact on the viewing patterns of audiences there who still prefer to see American imports rather than programming from oth BRUSSELS (The Hollywood Reporter) -- Euro ...

  12. Clear Channel Names Sales VPs

    May 16, 2005 12:00 AM EDT Foy, McDonald, Peikon brought on board. Clear Channel Entertainment Properties has named three sales VPs as the market for branded live entertainment expands. Chris Foy, Jim McDonald and Andy Peikon have joined the division, and report to CCEP pre ...

  13. Oz's Foxtel Pulling Ads From Pirate Web Sites

    April 12, 2005 12:00 AM EDT High-profile Australian media companies, including the country's largest pay-TV network, Foxtel, have been advertising on Web sites known to facilitate the piracy of films, programs and music, it was SYDNEY (The Hollywood Reporter) -- High-pr ...

  14. Big Radio Tunes In To Net's Frequency

    April 05, 2005 12:00 AM EDT At a time when major entertainment conglomerates have focused on optimizing their Internet businesses, major radio station groups have been unleashing initiatives to push into the Web space with a new (The Hollywood Reporter) -- At a time when maj ...

  15. The Beat

    February 18, 2005 12:00 AM EST Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single “Jerk It Out.” Read Melinda Newman's column. Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single ¿Jerk It Out.¿ Read Melin ...

  16. The Beat

    February 14, 2005 12:00 AM EST Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single “Jerk It Out.” Read Melinda Newman's column. Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single ¿Jerk It Out.¿ Read Melin ...

  17. Will Commission Revisit Rules For Kids?

    February 08, 2005 12:00 AM EST Advertisers are urging the Federal Communications Commission to reconsider rules that would cut down the number of commercial minutes allowed on TV broadcasts aimed at children. WASHINGTON, D.C. (The Hollywood Reporter) -- Advertisers are urging t ...

  18. Power Players: 30 Under 30

    January 21, 2005 12:00 AM EST Power Players is a new special feature in Billboard that highlights the achievements of individuals who drive the fields of music and entertainment forward through their artistic and business vision. Power Players is a new special feature in Billb ...

  19. IEG Report Bullish On Tour Sponsorships

    January 21, 2005 12:00 AM EST Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up from $695 million in '04, according to IEG Sponsorship Report, a leading trade publication Sponsorship spending on music tours, conce ...

  20. IEG Report Bullish On Tour Sponsorships

    January 21, 2005 12:00 AM EST Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up from $695 million in '04, according to IEG Sponsorship Report, a leading trade publication Sponsorship spending on music tours, conce ...

  21. Atlanta's Creaxion Names VP

    December 15, 2004 12:00 AM EST Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and marketing. Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and mark ...

  22. Atlanta's Creaxion Names VP

    December 15, 2004 12:00 AM EST Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and marketing. Wynn Jackson joins Atlanta-based advertising, public relations and event marketing firm Creaxion as VP of sales and mark ...

  23. Music Choice To Bow On-Demand Videos Service

    November 08, 2004 12:00 AM EST Music Choice is developing a new music-videos-on-demand service that cable service providers including Comcast will make available to their digital cable subscribers over the next year. Music Choice is developing a new music-videos-on-demand servi ...

  24. Clear Channel Q3 Revenues Up

    October 29, 2004 12:00 AM EDT Clear Channel Communications Inc., the largest U.S. radio station chain, on Friday posted higher operating earnings and said a new strategy to trim advertising airtime showed early signs of success. Clear Channel Communications Inc., the largest U ...

  25. AFM In Three-Year Deal With Ad Biz

    October 19, 2004 12:00 AM EDT The American Federation of Musicians has negotiated a new three-year contract with the advertising industry, a $100 million package that includes hikes in wages, residuals and health-care contribution (The Hollywood Reporter) -- The American Feder ...

  26. Filmmaker Besson Wins French Counterfeiting Case

    September 14, 2004 12:00 AM EDT An appellate court in Paris held French mobile-phone operator SFR and its advertising agency liable for "counterfeiting" filmmaker Luc Besson's "The Fifth Element" in an advertising campaign. PARIS -- An appellate court in ...

  27. R&B/Hip-Hop

    July 30, 2004 12:00 AM EDT We've come a long way, baby. That slogan from a once-popular advertising campaign aptly describes the steady growth the Billboard/American Urban Radio Networks R&B/Hip-Hop Conference has achieved. We've come a long way, baby. Tha ...

  28. Clear Channel Cutting Commercial Minutes

    July 19, 2004 12:00 AM EDT Change effective in new year. The nation's largest radio station chain announced Monday that it will reduce the number of air minutes devoted to commercials. In a statement, San Antonio-based Clear Channel Communications said it intends the m ...

  29. Touring Monthly

    June 04, 2004 12:00 AM EDT Event producers are increasingly relying on arena in-house marketing to promote shows. Also, a look at why children's shows are still valuable. Event producers are increasingly relying on arena in-house marketing to promote shows. Also, a loo ...

  30. Nielsen Eyes Sports Sponsorship Service

    April 26, 2004 12:00 AM EDT Nielsen Sports, a unit of Nielsen Media Research, will launch a service this summer to measure televised sports sponsorships such as in-stadium signage, live broadcast promotions and audio mentions. LOS ANGELES (Hollywood Reporter)--Nielsen Sports ...

  31. New Study Reveals Gaming Habits Of Young Males

    April 09, 2004 12:00 AM EDT Nielsen, Activision study effectiveness of advertising. Nielsen, Activision study effectiveness of advertising. News ...

  32. A Sweet Future For 'Advertainment'

    March 29, 2004 12:00 AM EST The new era of "advertainment" represents a dramatic shift in the ways that these two areas can support one another. The line between entertainment and advertisement is increasingly blurring, and some You might remember the old commercia ...

  33. Top News From Entertainment Law Weekly

    March 29, 2004 12:00 AM EST L.A. court clears Michael Jackson to conduct an audit of UMG's books under a breach-of-contract suit. Major film studios indicate they are willing to subsidize a transition to digital cinema. Manatt P L.A. court clears Michael Jackson to cond ...

  34. Legal Matters

    March 15, 2004 12:00 AM EST The new music landscape requires music lawyers to become more adept at dealing with advertisers as a way to develop an artist's career. The new music landscape requires music lawyers to become more adept at dealing with advertisers as a way t ...

  35. Dashboard Partners With Honda For Tour

    March 08, 2004 12:00 AM EST Outing is act's first corporate sponsorship. Outing is act's first corporate sponsorship. News ...

  36. Clear Channel Profit Up Slightly

    February 24, 2004 12:00 AM EST Clear Channel Communications Inc. posted a slim increase in fourth-quarter profit as weak local advertising at radio stations was offset by gains in its billboard business. Clear Channel Communications Inc. posted a slim increase in fourth-quarter ...

  37. UMVD Grammy Ads To Include JumpStart Pricing

    February 05, 2004 12:00 AM EST Universal Music & Video Distribution (UMVD) will celebrate its Grammy-nominated artists in full-page newspapers ads starting Friday. However, the move could sound a sour note for some merchants, a Universal Music & Video Distribution ( ...

  38. Concert Sponsorships To Reach New Heights In 2004

    February 05, 2004 12:00 AM EST Spending on concert and venue corporate sponsorships is expected to reach $695 million in 2004 -- a 21% leap from last year's $575 million, according to the IEG Sponsorship Report. This makes music th Spending on concert and venue corporate s ...

  39. Zelnick Leads Deal For Time Life Direct-Sales Unit

    January 05, 2004 12:00 AM EST Time Inc. has sold its Time Life direct-marketing unit, a leading seller of music and video product through television ads and infomercials, to an investment group fronted by former BMG chairman/CEO S Time Inc. has sold its Time Life direct-market ...

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