Advertising

  1. Ad Agency Launches Online Radio Station

    January 06, 2009 12:00 AM EST Wieden + Kennedy, the Portland, Ore. based advertising agency, this week launched it's own online radio station, W+K Radio ( radio.wk.com ). WK, whose clients include brands such as Nike and Electronic Arts, plans to play an eclectic mix of m ...

  2. Digital Briefs: Slacker, WeMix, Soulja Boy

    December 09, 2008 12:00 AM EST - Portable personalized Internet radio service Slacker and Internet radio ad network TargetSpot have teamed up on a targeted advertising platform. Under the deal, TargetSpot will sell ads into the Slacker Internet radio stream. - Ludacris' us ...

  3. Panel Tackles Tour Sponsorship Strategies

    November 20, 2008 12:00 AM EST Corporate sponsorships continue to play an important role in the touring industry as various companies partner with artists to reach potential consumers. In 2008, approximately $1.04 billion will be spent on live music sponsorship, according to IE ...

  4. RED, Travelocity Partner For Music Series

    November 12, 2008 12:00 AM EST Independent distributor RED has partnered with travelocity.com for their "A Night In" (ANI) Music series. The Travelocity brand will be included in most ANI online promotions, print ads and television spots. Promotions in the works for 2 ...

  5. MySpace Aims Ad Service at Bands

    October 13, 2008 12:00 AM EDT MySpace will announce today that its MyAds program is available to the public. One group MySpace is aggressively targeting the service towards is bands, which will be able to create their own banner ads and then select which MySpace users will see ...

  6. EMI Music Publishing Makes Key Music Services Promotions

    September 29, 2008 12:00 AM EDT EMI Music Publishing has promoted three executives to key commercial roles in the company's North American sales and licensing operation. Jovanka Ciares, who previously led the company's U.S. merchandising business with the title of seni ...

  7. Playing In The Brand

    September 19, 2008 12:00 AM EDT For many years, artists and their managers questioned whether linking their music to advertisers was "selling out." That battle is long over. Few even debate the question any longer. Artists now routinely put singles into videogames and ...

  8. Billboard To Participate In Advertising Week

    September 19, 2008 12:00 AM EDT Billboard will be participating in a number of events throughout Advertising Week, an annual gathering of advertising and media leaders in New York. All Billboard events will take place at the Nokia Theatre. On Sept. 23, Billboard and Yahoo will p ...

  9. Swizz Beatz, DJ Enuf, Young Berg Onboard For PSA Campaign

    August 18, 2008 12:00 AM EDT Street Science, a school supply maker with an urban focus, launched a print and TV campaign made up of public service announcements with musicians such as Swizz Beatz, DJ Enuf, and Young Berg. In the 30-second spots, which hit the Internet last we ...

  10. Leveraging Social Networks Takes Focus At Bandwidth

    August 15, 2008 12:00 AM EDT A panel on "word of mouse" at the Bandwidth conference focused on new trends in social networking and how advertisers can leverage those networks to reach music fans. Aaron Barnes, VP of sales and business development at Friendster, poin ...

  11. Spike Lee's Ad Agency To Bring Brands to Hip-Hop Site

    August 14, 2008 12:00 AM EDT Spike Lee's advertising agency, Omnicom Group's Spike DDB, has partnered with goldmic.com , a hip-hop social networking site, to bring new brands to the five-year old site. The partnership also means that Spike DDB clients, who include P ...

  12. Ad-Supported Sites Navigate Tough Ad Market

    August 12, 2008 12:00 AM EDT When MySpace flips the switch on its long-awaited music service next month, advertising-supported free streaming is expected to play a big role. But the social networking bellwether will launch during an economic slowdown, joining an existing ad-s ...

  13. Digital Briefs: T-Pain, MOG

    August 12, 2008 12:00 AM EDT -Fresh on the heels of launching his new digital-only record label—Nappy Boy Digital—hip-hop singer/producer T-Pain has tapped mobile content company Zed (formerly 9 Squared) as the label’s exclusive mobile distributor. Under the deal, Zed will pl ...

  14. YouLicense Closes Funding Round

    August 06, 2008 12:00 AM EDT Online music licensing firm YouLicense has received an undisclosed round of funding from Israel's Ofer Media. The YouLicense platform lets artist and record labels place music available for advertisements and other purposes online, with a set ...

  15. Orchard Links With Sony/ATV

    August 04, 2008 12:00 AM EDT Digital aggregator The Orchard has added marketing and digital distribution rights for all master recordings from Sony/ATV Music Publishing for international markets outside the U.S. This includes digital distribution to online retailers, as well ...

  16. Justin Timberlake To Star in Clothing Campaign

    July 25, 2008 12:00 AM EDT Justin Timberlake is set to be the face of a back to school campaign for his clothing line, William Rast. According to Advertising Age , in addition to being in the print and out of home campaign, Timberlake is co-writing and scoring a series of s ...

  17. TiVO, Amazon Pair For Purchasing Service

    July 22, 2008 12:00 AM EDT TiVO and Amazon.com are teaming up on a service that will let TiVO users buy products featured on the TV show they are watching. Users purchase the products through the Amazon online store. The Product Purchase feature, as it is called, requires a ...

  18. Turn Off Radio, Tune In To Marketing, Says McBride

    July 15, 2008 12:00 AM EDT Music labels have depended on radio airplay for so long, they have never learned the art of effective and relevant marketing, a scenario that has contributed to the current industry slump. That is the damning message from Terry McBride, co-founder ...

  19. Vasquez Joins Spirit Music Group

    July 02, 2008 12:00 AM EDT Robert Vasquez, former manager of film and television for EMI Music, has been appointed creative director at global independent music publisher Spirit Music Group. Vasquez will report to VP of creative Peter Shane. Vasquez will be based in Spirit& ...

  20. U.K.'s Zavvi Unveils First Product Promo Sale

    June 24, 2008 12:00 AM EDT Leading U.K. entertainment retailer Zavvi has disclosed plans for its first sale since rebranding from Virgin Megastores in Sept. 2007 following a management buy-out. The warehouse clearance sale launches June 26 with more than 600,000 CDs and 200 ...

  21. SBS Joins Mobile Marketing Network

    June 23, 2008 12:00 AM EDT Spanish Broadcasting System's radio stations have joined mobile marketing company HipCricket's network of Hispanic broadcasters and advertising clients. The move puts the network's reach at more than seven million listeners and brin ...

  22. Kobalt Offers Online Pipeline Royalty Advances

    June 17, 2008 12:00 AM EDT Music publishing rights administrator Kobalt Music Group has launched a new online tool that allows its copyright holders to view their publishing accounts in real time. The new online pipeline royalty advances tool, which goes live tomorrow (June ...

  23. I See You Baby, Shakin' Those Rights

    May 30, 2008 12:00 AM EDT Ad-funded music, eh? Without even touching the regrettable Qtrax at Midem episode, there's clearly a major lump in the road to success. Not that the trajectories of music and advertising are not due to collide and create new forms of consumer ...

  24. Adkins Lined Up For Turner's 'Black Gold'

    May 14, 2008 12:00 AM EDT Trace Adkins will compose and perform the theme song to TruTV's "Black Gold," a reality series that focuses on the lives of workers on a Texas oil rig. Adkins is becoming something of a pro in the reality TV circuit; he recently was ...

  25. Bentley Real Man Of Genius

    May 06, 2008 12:00 AM EDT Country star Dierks Bentley is the newest addition to Anheuser Busch's award winning "Real Men of Genius" advertising campaign. The spot will begin airing nationally this month. "Getting a 'real men of genius' spot is ...

  26. Kelly Rowland Signs Up For MTV Charity Drive

    April 18, 2008 12:00 AM EDT Kelly Rowland has been appointed as the 2008 ambassador for the MTV Staying Alive Foundation. The solo artist and former Destiny's Child singer will be the public face of "Staying Alive" in June 2008. The campaign will raise the pro ...

  27. Sponsorships Top $1 Billion In '07

    April 09, 2008 12:00 AM EDT North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals, tours and concerts this year, a four percent increase from $1 billion in '07, according to research by Chicago-based IEG Sponsorship Repo ...

  28. Brands Jump on Summer Tours

    April 01, 2008 12:00 AM EDT It's been 20 years since Neil Young famously declared that he wouldn't sing for Miller or Bud. These days, most rockers are singing a different tune as the concert sponsorship business has skyrocketed. While media segments like newspaper ...

  29. Loeb & Loeb Creates New Practice Group

    March 20, 2008 12:00 AM EDT Loeb & Loeb has launched a new practice group for new media and technology clients. Media and advertising partner Ken Florin will chair the group. The national emerging media and technology practice group has almost 20 attorneys in New York, C ...

  30. IDJ Names Lehmann VP Of Mobile

    March 18, 2008 12:00 AM EDT Mark Lehmann has been appointed to VP of Web and mobile marketing for Island Def Jam Music Group (IDJMG). Lehmann is based in New York and will report directly to Christian Jorg, senior VP of new media and commerce at IDJMG. In this newly created ...

  31. Exec Pledges Radical Expansion Of Radio Delivery

    February 12, 2008 12:00 AM EST Radio Advertising Bureau president Jeff Haley unveiled a bold industry mission to put radio receivers "on every mobile phone, PDA and MP3 player within the next five years" during his keynote speech at the RAB 2008 conference in Atlanta ...

  32. Ad-Funded Mobile Music Yet To Take Off, Says MEF

    February 11, 2008 12:00 AM EST A report published by the Mobile Entertainment Forum (MEF) today (Feb. 11) concludes that U.K. ad-funded mobile entertainment will generate £145 million ($282 million) in revenues by 2012. However, Billboard.biz has learned that music will generat ...

  33. Jay-Z, Stoute Partner For Ad Agency

    February 08, 2008 12:00 AM EST Jay-Z and entrepreneur Steve Stoute have partnered to launch Translation Advertising. The company aims to aid mainstream marketers in reaching multicultural consumers and will be a part of Translation Consultation and Brand Imaging which works wit ...

  34. Website Specialist Mubito Launches

    January 23, 2008 12:00 AM EST International labels and artists have access to a range of new online tools with the roll-out of Mubito, a Malmö, Sweden-based firm which enables users to build sophisticated Web sites. According to Andrew Martyn, CEO and founder of Mubito, the pl ...

  35. Geffen Aims For Online Gamers

    December 07, 2007 12:00 AM EST Geffen Records boy band NLT will be receiving a heightened profile in the online videogame world, and not just from getting their songs on soundtracks. The label has teamed with in-game advertising firm Mochi Media to run a campaign aimed at young ...

  36. Grammy Campaign Kicks Off

    December 03, 2007 12:00 AM EST The Recording Academy has brought on advertising agency TBWA\Chiat\Day to help launch "The Next 50 Is Here" campaign, which spotlights the upcoming 50th Annual Grammy Awards. The show is set to air live on CBS February 10. A 60-second TV ...

  37. Miravete Joins MySpace For Hispanic Strategy Role

    December 03, 2007 12:00 AM EST Manny Miravete has been appointed VP of Hispanic sales and strategy for MySpace. The newly-created position is intended to develop advertising targeted to the social network's Hispanic users, which the company says number 8.2 million monthly, ...

  38. Biggerboat.com Launches Targeted Ad Platform

    November 15, 2007 12:00 AM EST BiggerBoat.com unveiled a new Internet advertising network designed for digital entertainment outlets. The system was created to place advertising into movies, music, TV shows and videogames on the Web. BiggerBoat is an entertainment search engine ...

  39. Beyond, INTENT Form New Venture

    October 29, 2007 12:00 AM EDT Two digital media distribution companies, Beyond Media and INTENT MediaWorks, announced that they will merge to form a new venture. The new company's integrated distribution platform will initially power over 1.5 million music and video files ...

  40. Nokia's Ojanpera To Keynote MidemNet

    October 25, 2007 12:00 AM EDT Nokia executive VP and chief technology officer Tero Ojanpera has been confirmed as a keynote speaker for the MidemNet Forum, the trade fair's organizers said today. Ojanpera will address the mobile and technology-focused conference as the mo ...

  41. Microsoft Pays $240 Million For Facebook Stake

    October 25, 2007 12:00 AM EDT Microsoft Corp said on Wednesday it would pay $240 million for a minority equity stake in Facebook in a deal that values the social networking Web site at $15 billion. The world's largest software maker was bidding against Google Inc. for a s ...

  42. UMG, Sega Ink Deals With Interactive Ad Group

    October 03, 2007 12:00 AM EDT Get Interactive, a new ad technology company that allows consumers to buy products placed in entertainment content and creates opt-in advertising platforms for brands, has inked its first deals with Universal Music Group, Sega and Overture Films, ...

  43. AOL Overhauls Programming, Music Service Relaunched

    September 17, 2007 12:00 AM EDT America Online has revamped it programming lineup as a part of a broader company restructuring designed to focus more on targeted advertising. The AOL Music service has been relaunched, along with other programming lines like Sports and News. The ...

  44. Spiralfrog Launches U.S. Service

    September 17, 2007 12:00 AM EDT Following months of delays, executive upheaval and more than $10 million spent, the Spiralfrog ad-supported free digital music service went live today in the United States, Billboard has learned. The U.S. launch is an important step in determining ...

  45. YouTube Ads Bring 'Ughs,' Others Praise

    August 23, 2007 12:00 AM EDT YouTube's new video advertising strategy has provoked a mixed reaction from the blogosphere and the site's community. The semi-transparent "overlay" ads, unveiled Tuesday , fill the lower fifth of the screen, last for 10 second ...

  46. YouTube Unveils Ad Platform

    August 22, 2007 12:00 AM EDT YouTube unveiled its long-awaited and long-promised advertising platform, InVideo ads. The system places semi-transparent ad "overlays" at the bottom of its video player, which will disappear after 10 seconds if users don't click th ...

  47. EMI, Saatchi Join Forces On Marketing Blitz

    August 14, 2007 12:00 AM EDT With an eye on boosting sales of physical CDs and DVDs, premium DRM-free downloads and mobile music products, EMI Music Marketing's catalog department in the United States has tapped Saatchi & Saatchi to help develop and execute strategic ...

  48. Eyes Turn To MoS Web Biz

    August 10, 2007 12:00 AM EDT U.K. dance music company Ministry of Sound is boasting strong success with its online advertising. Video-clip ads, also known as pre-roll ads, hosted on the independent U.K. music firm's Website are achieving click-through rates of 5%-9%, the ...

  49. Sprint, Atlantic Records Team For P2P Promotion

    July 09, 2007 12:00 AM EDT Wireless operator Sprint and Atlantic Records are reportedly joining forces to distribute music on pirate P2P networks in a unique mix of advertising and distribution. According to the New York Post , Atlantic will flood various P2P networks with ...

  50. Baidu, Rock Records Team For Chinese Music Service

    July 05, 2007 12:00 AM EDT Beijing-based Web portal Baidu and independent Taipei-based label Rock Records are launching an advertising-supported online music streaming service in China. Baidu users will be able to listen to songs from Rock's catalog free of charge whil ...

Pages