Advertising

  1. Hulu's 'Ad Selector' Could Set Web Video Pace

    February 05, 2010 12:00 AM EST Credit Hulu with possibly establishing the creative template for the entire online video ad industry. Publicis’ VivaKi has released the long-awaited results from the first phase of The Pool, the agency group’s highly ambitious media research proje ...

  2. Pessimistic About Spotify? You’re Not Alone

    January 25, 2010 12:00 AM EST Labels continue to show pessimism and caution about ad-supported and hybrid music services. At a MIDEM panel on streaming music , Stephen Bryan, Warner Music Group's senior VP of digital business development, warned of embracing digital servi ...

  3. @MIDEM: Havas CEO Says Ad-Funded Music Won't Work

    January 24, 2010 12:00 AM EST The ad-funded streaming model in its present form was rejected as a viable future for the music and advertising sectors during a MidemNet keynote from David Jones, global CEO at Havas Worldwide and global CEO of Euro RSCG Worldwide. Jones heads on ...

  4. Havas CEO David Jones To Keynote At MidemNet

    January 19, 2010 12:00 AM EST David Jones, global CEO of Havas Worldwide and global CEO of Euro RSCG Worldwide, has been added to the line-up at MidemNet in Cannes on Jan. 24. Jones heads one of the world's largest communication groups and the first major advertising netw ...

  5. Clear Channel Radio Launches Ad System

    January 14, 2010 12:00 AM EST Clear Channel Radio is rolling out a proprietary system that allows advertisers to more precisely place units against programming content or other ads. Three advertisers -- Visa, Geico and Walmart -- have tested the technology, which works much li ...

  6. TV Tune-In Ads Go Big On Online Radio

    January 14, 2010 12:00 AM EST TV and cable tune-in advertising has always been one of radio's biggest categories. It's also shaping up to be one of the biggest spenders in online radio. For the month of January, Fox Broadcasting and The CW snapped up all of the premi ...

  7. 10 Trends To Watch: Digital Media Outlook for 2010

    January 07, 2010 12:00 AM EST There's something about the new year that instinctively summons most people's inner Carnac the Magnificent, and the folks over at consulting powerhouse Booz & Company are no different. Today they released their top 10 “perspectives” ...

  8. Apple Buying Quattro Wireless: Report

    January 05, 2010 12:00 AM EST Apple Inc is set to announce it has acquired mobile advertising company Quattro Wireless for $275 million, the Wall Street Journal-affiliated blog All Things Digital reported. An announcement could come as early as Tuesday, said the report, which ...

  9. Opinion: The Year of Augmented Reality

    December 31, 2009 12:00 AM EST Just about everybody in the augmented reality (AR) community will agree on one thing: mobile AR will have the greatest impact in the AR field over the next 5-10 years. The focal point and anchor for any advertising and marketing campaign will like ...

  10. Marketing & Branding Trends To Watch In 2010

    December 28, 2009 12:00 AM EST As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? We identified 10 trends that are sur ...

  11. Why A Music Strategy Matters To Brands

    December 17, 2009 12:00 AM EST If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yan ...

  12. Radio Companies Give Boost To TargetSpot Ad Network

    December 01, 2009 12:00 AM EST Four new radio companies will contribute inventory to TargetSpot, the largest online radio ad network, and its network of more than 75 terrestrial and online radio partners. The radio companies, Tribune Broadcasting, Emmis Radio, Lincoln Financial ...

  13. Brands Urged To Engage With Music Fans Via Social Networks

    November 25, 2009 12:00 AM EST Music is playing such a critical role on fast-growing social networks that brand owners can no longer ignore it for brand-awareness strategies, says a new report by Heartbeats International, the Sweden-based international marketing agency. Called ...

  14. BBC, Commercial Radio Unveil Web Radioplayer

    November 19, 2009 12:00 AM EST The publicly-funded BBC and the U.K. commercial radio sector have collaborated on a new online radio player. The U.K. Radioplayer, due for launch early next year, is intended to offer the output of every licensed U.K. radio station and to enable u ...

  15. NARM: 'Gift of Music' Campaign Gaining Momentum

    November 17, 2009 12:00 AM EST The National Assn. of Recording Merchandisers' "Give The Gift Of Music" campaign may come to life in a new form for this holiday selling season. According to NARM president Jim Donio, he has received calls and e-mails from music mer ...

  16. Media and Money: The Keys To Successful Paid Content

    November 13, 2009 12:00 AM EST Paid content models will emerge, but publishers need to figure out how to target the right content to the right audience over the right platform. That was the takeaway from "Where Do We Go from Here?," a panel that took place Nov. 12 at ...

  17. WMG Inks Online Ad Technology Deal

    November 12, 2009 12:00 AM EST Warner Music Group has announced a strategic partnership with FreeWheel, an online advertising technology company. The partnership will enable WMG to manage and monetize its online advertising strategy using San Mateo, California-based FreeWheel&# ...

  18. Ciara Onboard For LG, Verizon Push

    November 09, 2009 12:00 AM EST As a lot of attention falls on high-end smartphones, LG is focusing where much of the volume is—the middle of the market—with a marketing plan that calls for more spending and celeb endorsements. First up is a push for its Chocolate phone in conju ...

  19. U.K. Investigation Into Online Pricing

    October 16, 2009 12:00 AM EDT The U.K. Office of Fair Trading (OFT) has launched market studies into online advertising and pricing. The OFT, the U.K.'s consumer and competition authority, will examine online targeting of advertising and prices that incorporates behaviora ...

  20. Music Biz Eyes Web Ads

    October 12, 2009 12:00 AM EDT As the recorded-music business continues its migration to the digital domain, and relies less on sales of physical music formats, the big companies in the sector are developing strategies that position advertising and branded content as core reven ...

  21. SBS To Launch Infomercials Open To Labels, Artists

    October 08, 2009 12:00 AM EDT Spanish language radio network Spanish Broadcasting Systems (SBS) has unveiled plans to launch a “monthly rotating infomercial” program that will allow artists and labels to purchase infomercials featuring full tracks that will play on SBS station ...

  22. WMG Names Outrigger Media Ad Sales Partner

    October 08, 2009 12:00 AM EDT Fresh off the heels of its new licensing deal with YouTube , Warner Music Group has named Outrigger Media as a key advertising sales partner. Under the deal, Outrigger will work with Warner marketing staff to sell advertising and other sponsorship ...

  23. Business Matters: YouTube, Topspin, Blackberry

    September 29, 2009 12:00 AM EDT Business Matters is a daily column that offers insight, analysis and opinion on the day's news. -- According to Comscore, 120.5 million viewers watched nearly 10 billion videos on YouTube.com in August. ( Press release ) -- The evolution of Y ...

  24. TargetSpot Flips Switch On Internet Radio Ad System

    September 16, 2009 12:00 AM EDT Following months of development, TargetSpot launched TargetSpot Analytics on Wednesday (Sept. 16). The system is the first tracking and reporting service that can measure listener behavior after they hear an Internet radio ad, whether the listener ...

  25. Billboard MEL Q&A: Mobile Executive Jared Hoffman

    September 15, 2009 12:00 AM EDT Earlier in his career, as the CEO of the Knitting Factory Entertainment, Jared Hoffman focused heavily on how digital platforms could be leveraged to draw fans to concerts. Now a consultant, he’s helping companies utilize Web 2.0 and mobile servic ...

  26. Mobile Campaign Pays Off For Geffen's Mini Viva

    September 15, 2009 12:00 AM EDT Geffen U.K. has scored a success with new pop duo Mini Viva, whose debut single "Left My Heart In Tokyo" entered the U.K. singles chart at No. 7 on sales of 29,000 according to the Official Charts Co. As well as benefiting from appearing ...

  27. Twitter Expands Rules To Allow Advertising

    September 11, 2009 12:00 AM EDT Twitter, the fast-growing microblogging site now seeking ways to make money, expanded its terms for users on Thursday to allow advertisers to reach the Internet site's more than 45 million monthly visitors. Twitter, the two-year-old venture c ...

  28. Business Matters: Nokia, Amoeba Music, Nielsen

    September 02, 2009 12:00 AM EDT Business Matters is a daily column that offers insight, analysis and opinion on the day's news. -- Nokia laid out its subscription renewal plans for Comes With Music customers in the U.K. Its plan, according to Niklas Savander, the company� ...

  29. Orange Launches $8 Million 'Monkey' Campaign

    September 01, 2009 12:00 AM EDT Telco Orange has launched a £5 million ($8 million) U.K. marketing campaign for its new mobile music package, Monkey, which offers free streaming of Universal Music's catalog. The service, on which it has partnered with Universal Music and Ch ...

  30. Comscore Ranks Sony Music Web Properties At No. 10

    August 25, 2009 12:00 AM EDT Sony Music Entertainment's Web properties now rank at No. 10 among worldwide online music destinations, according to from Web traffic monitoring firm Comscore. In June of this year, the combined network of artist Web sites collectively gained ...

  31. Business Matters: iLike, Qtrax, Georgia Theater

    August 19, 2009 12:00 AM EDT Business Matters is a daily column that offers insight, analysis and opinion on the day's news. -- Former eMusic president David Pakman , now a partner at venture capital firm Venrock, explains why iLike sold for "peanuts." Short ve ...

  32. Business Matters: Ticketmaster, YouTube, Grooveshark

    August 13, 2009 12:00 AM EDT Business Matters is a daily column that offers insight, analysis and opinion on the day's news. -- Ticketmaster will reports its Q2 earnings after the bell Thursday. One analyst expects sales of $396 million and is worried that more venues wi ...

  33. Google Sells Underperforming Radio Ad Business

    August 05, 2009 12:00 AM EDT Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations. WideOrbit Inc., a privately held company that makes software for the broadcast TV and radio in ...

  34. UMPG Acquires French Production Company Assets

    July 28, 2009 12:00 AM EDT Universal Music Publishing Group has acquired the publishing assets of French production music company, Kapagama S.A. Terms of the deal were not disclosed. The acquired assets will exist as a separate company under the leadership of its current pr ...

  35. Billboard Q&A: MAC Presents President Marcie Allen

    July 27, 2009 12:00 AM EDT North American companies will spend $1.1 billion to sponsor music venues, festivals and tours this year, compared with $1 billion in 2008, according to the IEG Sponsorship Report, which tracks sponsorship spending. As president of the Nashville-ba ...

  36. Report: B2B Fueled 4.7% U.K. Growth In 2008

    July 20, 2009 12:00 AM EDT The U.K. pie grew in 2008 but an increasingly fractured music industry means more pie slices and a greater disparity between top earners and everybody else. According to a new paper by PRS for Music, "Adding Up The Music Industry for 2008,&qu ...

  37. Recession? Not For Video Games

    June 16, 2009 12:00 AM EDT Economic uncertainty that is hampering most media won’t stop the growth in video games. Revenue generated in the U.S. and Canada by the video game industry, minus hardware sales, will grow at an average clip of 5.8% annually over the next five yea ...

  38. Report: Radio Ad Revenue To Continue Slide, Satellite Looking Up

    June 16, 2009 12:00 AM EDT Radio advertising revenue will continue its decline, while satellite radio and out-of-home media, like billboards, will continue to grow, according to PricewaterhouseCoopers media outlook released Tuesday (June 16). In general, all three media wil ...

  39. Panel Examines Integrating Artists Into Ad Campaigns

    June 05, 2009 12:00 AM EDT Josh Rabinowitz, senior VP of ad agency Grey Group, opened up the “Integrating Unkown Artists into Global and National Campaigns” panel at Billboard and Adweek's Music and Advertising conference by presenting the audience with the challenge h ...

  40. Maximizing Opportunities For Music In Advertising

    June 05, 2009 12:00 AM EDT A better approach to partnerships between advertisers and artists as both become increasingly important to the other was a main focus of the "Getting Your Music in Ads – and Getting Paid for It" panel at the Music & Advertising confe ...

  41. Advertising Is The New Radio

    June 04, 2009 12:00 AM EDT "People should look at advertising like they would radio," said Bill Meadows of Crispin Porter + Bogusky, "what would you do to get on radio ten years ago?" Meadows' comments came during "Secrets of Agency Music Produ ...

  42. BBC's 'Big Weekend' Builds Interactive Audience

    June 03, 2009 12:00 AM EDT U.K. broadcaster BBC has released figures that show national Top 40 station Radio 1's Big Weekend event - held May 9 to 10 in Swindon and available on Web and digital TV platforms as well as via radio - was the most interactive to date. The n ...

  43. Study: Music Sponsorships To Hit New High In 2009

    April 28, 2009 12:00 AM EDT North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year, according to IEG Sponsorship Report, which tracks money spent on sponsorships. In ...

  44. Report Underscores Value Of Music In Branding

    March 27, 2009 12:00 AM EDT A new study from Heartbeats International suggests that while almost all respondents agree that music can strengthen a brand, a lack of resources that companies devote to music remains a major problem. In the 31-page report, titled "Sounds Li ...

  45. Nielsen: Total Ad Spend Down 2.6% in '08

    March 16, 2009 12:00 AM EDT The top 10 advertisers cut ad budgets by 15 percent last year, sending total advertising down 2.6 percent to $136.8 billion in 2008, according to preliminary figures released Friday (March 13) by Nielsen's Monitor-Plus ad tracking service. Of ...

  46. Nielsen: Social Nets Overtake E-mail

    March 09, 2009 12:00 AM EDT Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen. Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 ...

  47. Beleaguered Radio Industry Faces Rocky Path Ahead

    March 06, 2009 12:00 AM EST The U.S. radio industry is grappling with severe financial challenges as it contends with cratering ad spending and a locked-up credit market. Radio ad revenue growth posted double-digit percentage gains in the late ’90s. But in the middle part of ...

  48. Billboard Q&A: Branding Expert Steve Stoute

    February 24, 2009 12:00 AM EST Licensing music for advertising campaigns can be a tricky business. Recording artists risk turning off fans if they pair up with the wrong brand or star in a poorly executed campaign. And brand marketers can be vulnerable to the unpredictable beha ...

  49. Sacem Collections Dip

    January 27, 2009 12:00 AM EST French authors' rights society Sacem has reported collections of €756 million ($978.5 million) for the financial year ending Dec. 31 2008, a decrease of 0.4% on 2007. Sacem has yet to reveal detailed figures but noted the continuing decrease ...

  50. 6 Questions: Imeem CEO Dalton Caldwell

    January 21, 2009 12:00 AM EST It's make-or-break time for free ad-supported online music. Now that such services as imeem and MySpace Music have secured the backing and investment of the major labels, they have to prove that free access to music can be a profitable busine ...

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