Advertising

  1. Spirit Music Signs Deal With Boz Scaggs

    September 20, 2010 12:00 AM EDT Spirit Music signed a multi-year North American publishing agreement with Boz Scaggs. As part of the agreement, Spirit will provide a wide range of creative services and brand marketing in addition to copyright administration for Scaggs’ new works ...

  2. WATCH: David Banner Discusses His Campaign With Gatorade and Offers Advice To New Artists

    September 17, 2010 12:00 AM EDT Artist/producer David Banner sat with Billboard.biz after the "How Are Agencies and Artists Striking New Deals With Brands?" panel at the Music & Advertising conference on Wed. (Sept. 15) to discuss his approach to songwriting for br ...

  3. WATCH: Kid Sister Talks Bud Light, Kia @Music & Advertising

    September 17, 2010 12:00 AM EDT Kid Sister was on hand at the Billboard and Adweek Music & Advertising Conference in Chicago this week to discuss her unique partnership with Bud Light Lime, the process of matching a song to an ad and much more. WATCH: Branding Kid Sister ...

  4. BACKBEAT: Sponsorship Experts Discuss Touring Deals @Music & Advertising

    September 16, 2010 12:00 AM EDT Laura Hutfless , sponsorship agent, Creative Artists Agency A panel of sponsorship experts discussed the vital role that brand partners play in providing artists with touring dollars today at the Music & Advertising conference in Chicago. Crea ...

  5. e5 Global Media's 3-D Festival to Play Times Square

    September 08, 2010 12:00 AM EDT Get your glasses ready. The New York media community will have the opportunity to experience 3-D digital cinema, home entertainment and more at the 3-D Experience: Annual 3-D Entertainment and Technology Festival. The three-day event, held from Se ...

  6. U.S. Ad Market Forecast To Grow 3%

    September 07, 2010 12:00 AM EDT A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines. The firm is forecasting growth in the sector for the fores ...

  7. BETTER KNOW A PANELIST: Business Lawyer Josh Kaplan

    September 03, 2010 12:00 AM EDT Name: Josh Kaplan Title: Founder of lawyer4musicians.com and business lawyer at Troglia Kaplan Holzman Panel: Sept. 15 1:30 p.m. Held Me Master: Legal Eagles Talk About Master Recordings and Publishing; 5:30 p.m. Networking Happy Hour For more inf ...

  8. Facebook Trumps MySpace on Ads

    August 13, 2010 12:00 AM EDT In the social media space, two vastly different ad stories are playing out: Facebook is soaring toward must-buy territory, while MySpace appears to have completely lost its mojo. Advertisers will spend $1.28 billion globally on Facebook this year ...

  9. Viacom Sees Ad Upswing

    August 05, 2010 12:00 AM EDT Viacom said it is seeing a continued strengthening of the U.S. advertising market. While the economic recovery is coming only in fits and starts, "the overall advertising market continues to strengthen," president and CEO Philippe Dauman ...

  10. Report: Mobile Video Advertising Set to Take Off

    August 03, 2010 12:00 AM EDT Back in 2005, the measurement firm M: Metrics (now owned by comScore) estimated that just 1 percent of mobile phone users had watched any form of mobile video—around 2 million people. Needless to say, the ad market for mobile video was virtually n ...

  11. Big Money Bet on Display Ad Tech

    August 01, 2010 12:00 AM EDT The banner ad is the Web's original advertising format, but many have viewed it as a disappointment. Prices for display ads quickly tumbled, and marketers fell in love with targeted search options. That's not to say display units are on ...

  12. Google Rolls Location-Based Mobile Display Ads

    July 29, 2010 12:00 AM EDT Google is stepping into location-based advertising with the introduction of mobile banner add that show users nearby services. The unit is an offshoot of AdWords' location extensions. It allows advertisers to attach their phone numbers and bu ...

  13. Facebook to Advertisers: Get More Social

    July 27, 2010 12:00 AM EDT When Mike Murphy joined Facebook in March 2006, he was coming aboard a promising startup with 5 million users, nearly all of whom were in college. A little more than four years later, Facebook is one of the most important companies on the Internet ...

  14. Ticketmaster Prepping New Online Features

    July 16, 2010 12:00 AM EDT Live Nation is readying some new online features it hopes will improve its e-commerce revenue. In Thursday’s presentation to investors and analysts, Live Nation CEO of Concerts Jason Garner said the changes coming to Ticketmaster.com will debut in ...

  15. Forecast: Branded Entertainment To Grow In 2010

    June 29, 2010 12:00 AM EDT Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media's new report on the industry released Tuesday (June 29). In 2010, branded entertainment, including consumer eve ...

  16. WANTED: Billboard Canadian Correspondent

    June 25, 2010 12:00 AM EDT Billboard—the world’s premier music publication—is looking for a Canada-based correspondent to help drive its coverage of the Canadian music industry. The ideal candidate will be a digitally savvy writer and reporter with experience of daily or we ...

  17. Web Ad Spending To Surge 10.8%

    June 18, 2010 12:00 AM EDT Online advertising spending will surge 10.8 percent in 2010 to $25.1 billion, according to a new report by the digital researcher eMarketer. That double-digit growth prediction would seem to provide a clear sign that the market has bounced back fr ...

  18. @Music & Advertising: Day One Highlights Include Devo Presentation, Kid Rock Keynote

    June 15, 2010 12:00 AM EDT For full coverage of the Music & Advertising Conference 2010, visit Billboard.biz/manyc . On the opening day (June 15) of the second annual Billboard Music and Advertising Conference, a mix of artists and industry experts gave their take on th ...

  19. @Music & Advertising: 5 Tips To Drive More Sales With Ad Placements

    June 15, 2010 12:00 AM EDT For full coverage of the Music & Advertising Conference 2010, visit Billboard.biz/manyc . Managers and publishers shared their thoughts on connecting artists to a larger audience at “Taking It To the Next Level: Using Ad Placement to Drive Sal ...

  20. QUICK SHOTS: Music & Advertising Conference 2010

    June 15, 2010 12:00 AM EDT The Music & Advertising Conference 2010 ran June 15-16 at the Edison Ballroom in New York. Below, some shots from the event. For full coverage of the Music & Advertising Conference 2010, click here . Kid Rock sits for a keynote Q&A at ...

  21. @Music & Advertising: 5 Ways Artists Can Gain An Edge With Agencies

    June 15, 2010 12:00 AM EDT For full coverage of the Music & Advertising Conference 2010, visit Billboard.biz/manyc . Artists looking to grab the attention of ad agencies were given pointers at the “Personal Agency: What Do Agencies Want From Artists?” panel at Billboard ...

  22. Music & Advertising Conference Kicks Off Tomorrow

    June 14, 2010 12:00 AM EDT In case you couldn't tell from that huge countdown timer to the right, the second annual Music & Advertising Conference is almost here. The Billboard and Adweek event runs June 15-16 in New York and will bring together more than 300 atten ...

  23. Full Coverage: Music & Advertising Conference 2010

    June 14, 2010 12:00 AM EDT @Music & Advertising: Day One Highlights Include Devo Presentation, Kid Rock Keynote Panel discussions on the needs of ad agencies and the benefits of licensing deals were held along with a presentation by Devo and a keynote interview with Kid ...

  24. BETTER KNOW A PANELIST: Frukt Partner Mike Tunnicliffe

    June 14, 2010 12:00 AM EDT Name: Mike Tunnicliffe Title: Brands, Technology & Entertainment Entrepreneur/ Partner, Frukt-USA Panel: Beyond the TV Commercial, How Are Artists Striking New Deals With Brands? Tuesday, June 15, 9:00am – 9:50am. For more information visit Bi ...

  25. BETTER KNOW A PANELIST: Lexus' Steve Jett

    June 11, 2010 12:00 AM EDT Name: Steve Jett Title: National Marketing Communications Manager, Lexus Division - Toyota Motor Sales Panel: Lexus Case Study on Tues., June 15, from 2:35pm - 3:20pm. For more information visit Billboardevents.com . What's the last album you ...

  26. BETTER KNOW A PANELIST: Brand Alchemy's Steven Yanovsky

    June 10, 2010 12:00 AM EDT Name: Steven Yanovsky Title: Founder, Brand Alchemy Panel: Beyond The TV Commercial: How Are Artists Striking New Deals With Brands? 9:00am - 9:50am, June 15. For more information visit Billboardevents.com . What's the last album you bought? ...

  27. BETTER KNOW A PANELIST: Strike Up The Brand's Brad Gelfond

    June 09, 2010 12:00 AM EDT Name: Brad Gelfond Title: Principal, Strike Up The Brand Panel: Personal Agency: What Do Agencies Want From Artists?, Tues., June 15, 11:25am - 12:10pm. For more information visit Billboardevents.com . What's the last album you bought? I don& ...

  28. BETTER KNOW A PANELIST: Atlantic Records Branding and Sports Marketing VP Jonathan Feldman

    May 26, 2010 12:00 AM EDT Name: Jonathan Feldman Title: VP, brand partnerships & sports marketing, Atlantic Records Panel: Beyond The TV Commercial How Are Artists Striking New Deals With Brands? Tues., June 15, 9:00am – 9:50am. For more information, visit billboardeve ...

  29. FTC Approves Google's AdMob Buy

    May 21, 2010 12:00 AM EDT The Federal Trade Commission has approved Google’s acquisition of the mobile ad network AdMob, despite concerns over what the group termed “serious antitrust issues.” Google agreed to buy AdMob last November for $750 million. But the deal was imme ...

  30. BETTER KNOW A PANELIST: Getty Images' Music Product Director Larry Mills

    May 21, 2010 12:00 AM EDT Name: Larry Mills Title: Director, Music Products, Getty Images Roundtable Discussion: Options for Independent Artists to Get Placed in Advertising on Wed., June 16, from 12:00pm to 12:45pm. For more information, visit billboardevents.com ) What&# ...

  31. Ad Firms Say Their Fortunes Are Rising

    May 20, 2010 12:00 AM EDT Here's another sign that the economy is turning around: In a national Strata survey of ad agencies, more than 47 percent said their business had picked up in the first quarter, almost double the portion that felt their fortunes was improving ...

  32. Twitter Expects Hundreds Of Advertisers

    May 19, 2010 12:00 AM EDT Twitter plans to have hundreds of advertisers using its new ad system in the fourth quarter as the company ramps up plans to become a self-sustaining, profitable business. COO Dick Costolo said the company's newly-launched advertising system ...

  33. Kid Rock Confirmed For Billboard and AdWeek's Music & Advertising Event

    May 16, 2010 12:00 AM EDT The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands at Billboard and AdWeek's Music & Advertising event. Kid Rock has been confirmed for an afternoon keynote for the conference, which will be held on ...

  34. Global Ad Industry Eyes Boost From Mobile Devices

    May 14, 2010 12:00 AM EDT The global advertising industry is eager to capitalize on booming use of mobile phones for Internet access as more enhanced devices are coming to the market to get more consumers reachable online. The trend is promising bumper returns in future ye ...

  35. Web Ad Market Shows Signs Of Life

    May 13, 2010 12:00 AM EDT The online advertising market is showing signs that it's returned to a growth trajectory. The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to the same period a year ago. According ...

  36. We7 Makes Ad-Funded Pay

    April 28, 2010 12:00 AM EDT U.K. streaming service We7 says it is now able to cover all costs for its on-demand streaming from advertising on the site. The company had its first month where money owed to rights holders was paid for by display and audio commercials, suggestin ...

  37. Billboard.biz Q&A: Guvera CEO Claes Loberg

    April 14, 2010 12:00 AM EDT Hoping to succeed where its predecessors have failed, ad-supported music site Guvera launched in the U.S. in late March. The Australian-based startup, along with US-based Free All Music, is part of a new breed of business model that aims to reduce ...

  38. Consumers Look More Kindly On Online Ads

    March 31, 2010 12:00 AM EDT A new survey suggests that online advertising has not worn out its welcome. Conducted by Opinion Research Corp. for the Adfusion division of ARAnet, the polling found respondents a bit more likely to be responsive to various sorts of online advert ...

  39. Researchers Look to a Mobile Future

    March 29, 2010 12:00 AM EDT As marketers clamor for useful data, change is coming in the profession that supplies much of it. Released last week at an Advertising Research Foundation conference in New York, a survey of research professionals by GfK Custom Research North Amer ...

  40. Ad Spending Fell 12% In 2009

    March 17, 2010 12:00 AM EDT It's official: 2009 was a lousy year for the ad industry. Spending on all media fell 12% in the U.S. to $125.3 billion, according to a report from Kantar Media due Wednesday. Of 20 categories, only two were higher in 2009 compared with 2008: ...

  41. We7, Yahoo! Aiming To Make Ad-Funded Add Up

    March 16, 2010 12:00 AM EDT The partnership whereby Yahoo! will provide display advertising sales for We7 means the ad-supported streaming service is in a stronger position to build its audience without stacking up unpaid bills to rights holders. The U.K. streaming service h ...

  42. Google Expands Call-Based Mobile Ads

    March 02, 2010 12:00 AM EST Google is building out its mobile ad arsenal by expanding its new click-to-call ad options. The company is providing the smartphone ad option to national advertisers seeking to give mobile users the ability to tap numbers in ads to connect with bu ...

  43. Mags Give Up Prime Ad Space for Marketing Push

    March 01, 2010 12:00 AM EST Front-of-book ad placements are lucrative spots for magazine advertisers, but with the medium facing tough questions about its relevancy, close to 100 titles are planning to give up prominent space in their issues for an industry ad campaign that ...

  44. U.S. Ad Spending Down 9% In '09

    February 25, 2010 12:00 AM EST U.S. ad spending declined 9 percent in 2009, according to preliminary figures released today by Nielsen. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters ...

  45. TuneTribe Launches Ad-Funded Mobile Service

    February 23, 2010 12:00 AM EST Digital entertainment company TuneTribe has partnered with 3rd Space, a provider of global mobile entertainment and marketing services for brands and advertisers. TuneTribe is a content retailer and provider of digital marketing solutions to label ...

  46. Analysis: The Evolution of Ad-Supported Models

    February 22, 2010 12:00 AM EST Is your attention worth a few dollars to the advertisers of a music download site? That depends on how much attention they actually get. The business models of two new ad-supported music sites, FreeAllMusic and Guvera, depend on the creation of th ...

  47. Nielsen: 79% Would Avoid Web Site That Charges

    February 16, 2010 12:00 AM EST As media and entertainment companies continue to mull new ways to charge consumers for online news and entertainment, 85% continue to prefer that content remain free. According to new research from Nielsen, which asked more than 27,000 consumers a ...

  48. MTVN, Quantcast to Laser-Target Web Video Ads

    February 16, 2010 12:00 AM EST MTV Networks plans to offer advertisers the ability to purchase specific demographic and lifestyle target audiences within its online video inventory as part of an ongoing partnership with the Web analytics firm Quantcast. According to MTVN offici ...

  49. Super Bowl TV Advertisers See Online Gains

    February 09, 2010 12:00 AM EST Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to research conducted by Prophesee, a unit of Interpublic's Initiative that monitors and analyzes ...

  50. Social Issues Lead Super Bowl Buzz

    February 07, 2010 12:00 AM EST The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands. That's according to data collected by Nielsen -- and the research company reports that spots both airing in and rejected fr ...

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