Advertising

  1. Business Matters: Pandora To Sell Targeted Political Ads

    November 18, 2011 6:45 PM EST Pandora To Sell Targeted Political Ads -- Pandora has been criticized for not doing well enough with local advertising. Now the company has a new plan to deliver targeted, local ads to its listeners. On Friday the personalized Internet radio compa ...

  2. Billboard FutureSound Visionary Showcase: Bckstgr, TrackTrack.it, Rexly, ThingLink, Music Mastermind Show Off Their Wares

    November 18, 2011 2:10 PM EST The first day of Billboard's FutureSound Conference featured the "Visionary Showcase": five demonstrations from new startup companies, as well as new technologies from existing companies, offering a peek forward at the services, mod ...

  3. Happy 117th Birthday, Billboard!

    November 01, 2011 6:00 AM EDT http://colowebpre.vnuusa.org/bbbiz/photos/stylus//1273359-Bilboardfirstcover1894.617.jpg The very first Billboard magazine, 1894 On this date in 1894, Billboard published its first issue. Before it became a weekly magazine, and a 24/7 presence online, "Billboard Advertising" launched ...

  4. Clear Channel Layoffs Aren't Just About Cost-Cutting

    October 31, 2011 5:06 PM EDT Last week Clear Channel made personnel cuts at many of its smaller and medium market stations across the country. The cuts were primarily centered on programming personnel as the company unveils a new strategy of focusing on more nationally and re ...

  5. Live Music Sponsorships Focus of Panels, Award at Billboard Touring Conference

    October 27, 2011 3:45 PM EDT The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York C ...

  6. What's In Store for Myspace? Justin Timberlake, Vanderhooks Hosting Preview Today

    October 03, 2011 11:57 AM EDT What's Justin Timberlake got in store for Myspace? Top marketers and ad execs will get an exclusive peek into the multi-hyphenate performer's plans today at New York's Advertising Week. Timberlake is set to host a private reception ...

  7. Bob Pittman Takes CEO Reins at Clear Channel Following IHeartRadio Concert

    October 03, 2011 8:11 AM EDT LOS ANGELES (AP) - On the heels of organizing a two-day concert in Las Vegas that kicked off Clear Channel's iHeartRadio online radio service, media veteran Bob Pittman was named Sunday as chief executive of its parent company, CC Media Holdi ...

  8. Billboard's Women In Music 2011: Maureen Ford

    October 01, 2011 12:00 AM EDT No. 27 Maureen Ford President of venue sales, Live Nation Network Website: promo.livenation.com/sponsorship Twitter: @livenation Maureen Ford, president of venue sales for Live Nation Network, leads a team of more than 100 staffers who sell advert ...

  9. Showtime Slates Suge Knight Documentary

    September 27, 2011 5:00 PM EDT Just weeks after Showtime bowed its Paul McCartney documentary, the premium cable network is delving into another music-themed effort with Suge Knight. "Training Day"'s Antoine Fuqua will direct and produce the tentatively titled pr ...

  10. Michael Jackson, Britney Spears, Kanye West Featured in New 'Music Icons' Pepsi Ad (Watch)

    September 22, 2011 5:51 PM EDT Last night during the "X Factor" premiere, Pepsi unveiled a television spot titled "Music Icons," celebrating Pepsi's music history, featuring Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. The ...

  11. Myxer Social Radio Unveiled, Set For Fourth Quarter Launch

    September 21, 2011 3:03 PM EDT Myxer has unveiled its new Myxer Social Radio, a free Internet radio service with an emphasis on social features. The free, ad-supported service is available on iPhone and Android devices as well as the web on desktop PCs. It's being shown We ...

  12. Business Matters: Music Videos Great for Pre-Roll Ads, Study Finds

    September 16, 2011 6:15 PM EDT Music Videos Are Great for Pre-Roll Ads, Study Finds -- Preroll ads shown before music videos perform quite a bit better than prerolls shown before other types of videos, according to numbers shared by TubeMogul , the video advertising platform fo ...

  13. Ad Expenditures Up 3.2% From Last Year For First Half of 2011

    September 14, 2011 8:05 AM EDT With the first half of 2011 in the books and the numbers crunched, Kantar Media Reports are declaring a 3.2 percent increase in ad expenditures growing 3.2 percent over the same period in 2010 to a total of $71.5 billion. "Advertising grew at ...

  14. Apple Promotes iTunes' Cue

    September 01, 2011 11:44 AM EDT Anyone involved in the digital side of the music biz probably knows Apple's Eddy Cue, who until recently was VP of iTunes. No longer. As one of the first executive moves of incoming CEO Tim Cook, Cue has been promoted to senior VP of Internet ...

  15. U.K. Report Underscores that Labels Must Look Beyond Digital Music Sales

    August 08, 2011 6:42 AM EDT The recording industry's salvation no longer lies in digital music alone. Instead, based on market dynamics at play in the United Kingdom, revenue diversification appears to be the key. According to IFPI, the total trade value of U.K. recor ...

  16. Analysis: Diversity, Not Just Digital Sales, Will Save the Recording Industry

    August 05, 2011 4:40 PM EDT The recording industry's salvation no longer lies in digital music alone. Instead, based on market dynamics at play in the United Kingdom, revenue diversification appears to be the key. According to IFPI, the total trade value of U.K. recorde ...

  17. Turntable.fm Raises $7.5 Million From Union Square Ventures, Valued at $37.5 Million

    August 02, 2011 12:44 PM EDT Hot social music startup Turntable.fm has raised $7.5 million from Union Square Ventures, according to a report at Betabeat. The deal values the company at $37.5 million. Reports of funding - the exact dollar amount and valuation reported today - ...

  18. Advertising Opportunities

    July 29, 2011 9:08 AM EDT Billboard.biz is the 24/7 music industry news and resource destination for anyone and everyone driving the business of music. From regularly updated industry news and genre specific channels, to charts and exclusive video content, Billboard.biz is ...

  19. Coca-Cola Partners with Music Dealers to Help Promote Undiscovered Artists

    July 27, 2011 4:12 PM EDT Coca-Cola's best known contribution to music may be "I'd Like to Teach the World to Sing" (In Perfect Harmony)," but it now wants to be known for helping consumers find new music. As exclusively announced in this week' ...

  20. Internet Privacy Controls Challenges Tech Industry, Marketers

    July 27, 2011 5:43 AM EDT WASHINGTON (AP) - The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way to prevent advertisers from tracking their movements across the Web - or face regulation. Yet for all its inno ...

  21. Vevo Metrics Point to Heavy Video Use in Bedrooms

    July 26, 2011 12:09 PM EDT In what is pretty clearly a news brief aimed at advertisers and brand marketers, Vevo released a set of user data metrics today that points to how its viewers interact most with the mobile version of the service. Among the many highlights-Vevo use ...

  22. Business Matters: Mobile Listening Outpacing Mobile Ads, Pandora CEO Says

    July 23, 2011 1:55 PM EDT Mobile Listening Outpacing Mobile Ads, Pandora CEO Says -- Pandora CEO Joe Kennedy has suggested one of the analyst's fears about its business is coming true -- the company is not selling enough mobile ads. "The sheer level of aggregate ...

  23. Global Ad Spending to Rise 4.1% This Year, Return to Pre-Recession Peak

    July 13, 2011 7:01 AM EDT NEW YORK - Global advertising expenditures will return to pre-recession peak levels this year, but the U.S. will take several years to return to its peak performance, media planning and buying firm ZenithOptimedia predicted Tuesday. "While th ...

  24. Business Matters: Clear Channel's Personalized Radio Service Due In September

    July 11, 2011 8:15 PM EDT Clear Channel's Personalized Radio Service Due In September -- Pandora is going to get a new competitor this year -- and it's not Spotify. Clear Channel is bringing out the big guns later this year for the debut of its personalized Inter ...

  25. WhoSay Returns Social Media Copyright Back to Celebrities

    July 01, 2011 2:30 PM EDT When Rihanna, Keith Urban, Demi Lovato or "Glee" star Darren Criss tweets a photo, the link will likely point to a site called WhoSay, rather than to more widely-used photo sharing sites like TwitPic, Yfrog and Plixi. Where the photo is ...

  26. Business Matters: Mobile U.S. Ad Revenues Projected to be $4 Billion by 2015

    June 23, 2011 8:10 PM EDT Mobile U.S. Ad Revenues Projected to be $4 Billion by 2015 -- Since a good portion of future of digital music ad revenues will depend on the vibrancy of the mobile ad market, a new revenue forecast will be on great interest to digital service prov ...

  27. More Ads Hit Online TV as Web Audiences Grow

    June 09, 2011 7:00 AM EDT LOS ANGELES - One of the rewards of watching TV online is not having to sit through as many commercials. Now the networks are chipping away at that little luxury. CBS shows twice as many ads per show on its website as it did last year. The CW netw ...

  28. Internet Ad Revenue Hits New High

    May 27, 2011 7:45 AM EDT Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% incr ...

  29. IEG: Marketers To Spend $1.17 Billion On Live Music This Year

    April 27, 2011 11:33 AM EDT A downturn in the concert business in 2010 did not have a negative impact on corporate dollars spent in the space, as North American-based companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011, a 7.3% increase fro ...

  30. Online Ad Revenues Hit Record High: Report

    April 14, 2011 8:50 AM EDT Advertisers spent a record $26 billion in the U.S. marketing their wares online last year, putting the Internet ahead of newspapers for the first time. The 15 percent year-over-year surge in online advertising put the Internet second to television ...

  31. What Are Young Active Consumers of Digital Music Worth?

    April 11, 2011 2:50 PM EDT A new Nielsen report, produced in collaboration with MIDEM 2011, shows young consumers are especially active in purchasing downloads, streaming music and acquiring mobile apps. But it doesn't help answer the important question: How much are t ...

  32. Qtrax CEO Allan Klepfisz Says Company Has Licenses With Three Majors

    March 17, 2011 5:07 PM EDT Qtrax music service CEO Allan Klepfisz told Billboard.biz today that the company now has deals with three major labels. He declined to identify which ones, but it seems that Warner Music Group is the lone holdout. Billboard has been told EMI has a ...

  33. Online Readership, Advertising Surpasses Newspapers

    March 14, 2011 7:30 AM EDT For the first time, online readership and advertising revenue has surpassed that of print newspapers. Online advertising revenue in the United States is projected to overtake print newspaper ad revenue this year, according to the latest report, th ...

  34. The Social (TV) Network: 80% of Kids Use Social Media While Watching TV

    March 09, 2011 7:00 AM EST Young Britons have taken to a new television and social media trend which could have far-reaching consequences for the worlds of broadcasting and advertising, according to a new study. Specialist digital marketing agency Digital Clarity on Tuesday ...

  35. Business Matters: TargetSpot, Largest Online Radio Ad Network, Raises $8 Million; Flying Lotus' Cool New Technology

    January 12, 2011 12:00 AM EST TargetSpot, Largest Online Radio Ad Network, Raises $8 Million -- Online radio ad provider Targetspot has raised $8 million from Union Square Ventures, Bain Capital Ventures, CBS Radio and Milestone Venture Partners. The company boasts the largest ...

  36. Slacker Unveils On-Demand Service, Achieves Freemium Model With a Twist

    January 06, 2011 12:00 AM EST Slacker is branching out from its Internet radio roots. At CES in Las Vegas , Slacker unveiled details of its upcoming on-demand subscription service to VentureBeat. No specific date for the launch was given, but VentureBeat reports it will happen ...

  37. Poll: Public Supports 'Do Not Track' Measure

    December 22, 2010 12:00 AM EST A "Do Not Track" measure, an idea recently floated by the Federal Trade Commission, has broad public support, a USA Today/Gallup poll found. Of those surveyed, 30 percent responded that advertisers should not be allowed to match ads to s ...

  38. Internet Ad Apocalypse? FTC Considering Do Not Track Online Option

    December 20, 2010 12:00 AM EST The Federal Trade Commission wants to take out the mashers and grifters it sees lurking in online ads, but in the process it might slaughter that business in its crib. Evoking the Do Not Call telemarketing program, the FTC's Do Not Track conc ...

  39. Google to Power Search, Display Ads on MySpace

    December 16, 2010 12:00 AM EST Google is back in business with MySpace-though, presumably, under better terms. The two companies are once again working together-and this time Google is powering both search and display ads on MySpace. Though diminished, MySpace's reach and ...

  40. @Digital Hollywood: OK Go and the New Era of Video Content

    October 18, 2010 12:00 AM EDT One noted rock band is at the heart of a new type of brand-funded content. OK Go, the band behind numerous online viral video successes, is using its online notoriety to work with global electronics company Samsung. "The new primetime is dayt ...

  41. Pandora Launches Local Mobile Ads

    October 18, 2010 12:00 AM EDT Pandora launched a mobile advertising initiative designed to attract small and medium-sized businesses in local markets nationwide. Advertising the core of the Pandora business model, and local advertising (such as small/medium-sized business owne ...

  42. Record Web Ad Spend For First Half

    October 12, 2010 12:00 AM EDT The recession doesn't exist on the Web. At least based on the momentum surrounding online advertising, which is back to it's pre-downturn, every-quarter-sets-a-record ways. Advertisers spent $12.1 billion on the Web during the first half ...

  43. Spotify Takes First U.K. TV Commercial

    September 30, 2010 12:00 AM EDT Spotify has run its first TV advertising campaign in the U.K. The Stockholm- and London-based streaming service promoted its free ad-funded offer from Sept. 18 to Sept. 30 via digital TV channels ITV1, ITV2 and ITV4. The advertising run included a ...

  44. How Consumers React To Different Kinds Of Ads Online

    September 29, 2010 12:00 AM EDT An Advertising Week session on Wednesday morning at the Times Center gave a glimpse at a couple of studies commissioned by AOL about consumers' engagement with online content, including online advertising. Here's a detailed look at one o ...

  45. For All The Excitement, Mobile Marketing Is Still More Tomorrow Than Today

    September 28, 2010 12:00 AM EDT Agency executives are of two minds when it comes to mobile. On the one hand, they see a potentially huge market. On the other, it's one that's still quite small. Tuesday's Mobile Ad Summit in New York, part of Advertising Week, attr ...

  46. @Advertising Week: Making The Web Safe For Branding

    September 27, 2010 12:00 AM EDT As the advertising world descends on Manhattan this week for Advertising Week, the watchword for most is digital. Yet despite the lip service paid that the future of the industry is written in bits and bytes, the Internet after 15-plus years has s ...

  47. Online's Ad Challenge

    September 27, 2010 12:00 AM EDT As the ad world descends on New York for Advertising Week, the watchword for most is "digital." Yet despite the belief that the future of the industry is written in bits and bytes, the Internet, after 15-plus years, has not yet proven it ...

  48. Business Matters: Warren Buffett, Pandora, Sufjan Stevens

    September 24, 2010 12:00 AM EDT -- From concert promoters to record labels, people in the industry are wondering when consumer spending will return to pre-subprime loan mess levels. Earlier this week, the National Bureau of Economic Research declared that the recession official ...

  49. Do TV Spots Work in Web Video?

    September 21, 2010 12:00 AM EDT A common knock on the Web video industry is that it needs to move beyond repurposed TV spots, often shown as pre-rolls before content begins. But new research from Dynamic Logic finds that such units perform just as well as video ads created speci ...

  50. Spirit Music Signs Deal With Boz Scaggs

    September 20, 2010 12:00 AM EDT Spirit Music signed a multi-year North American publishing agreement with Boz Scaggs. As part of the agreement, Spirit will provide a wide range of creative services and brand marketing in addition to copyright administration for Scaggs’ new works ...

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