Advertising

  1. Boosted By Mobile, Global Ad Revenue to Hit $545 Billion in 2015: Study

    December 08, 2014 10:21 AM EST In large part due to surging revenue generated by advertising on social media sites and mobile devices, the global ad industry should grow five-to-six percent annually for the next three years, according to a study released Sunday from ZenithOpt ...

  2. Scooter Braun, BBH Join Forces for The Creative Studio Joint Venture

    June 20, 2014 7:44 PM EDT Scooter Braun now has his eyes on transforming the advertising business. In a clear case of joining his “social media firepower” with the creative muscle of British advertising agency Bartle Bogle Hegarty (BBH), the manager of Justin Bieber and Ps ...

  3. Marc Geiger Invests in Audiam (Exclusive)

    March 17, 2014 7:50 PM EDT Marc Geiger, the head of music for William Morris Endeavor who co-founded Lollapalooza and was an early proponent of digital streaming, has personally invested an undisclosed amount in Audiam, a start-up that collects money from YouTube on behalf ...

  4. Is Facebook Overdoing It With Ads?

    November 26, 2013 11:45 AM EST Facebook has fully embraced its marketing side. Now the ad world is wondering how many sponsored posts are too many for a social network? All Web companies strive for an appropriate balance of advertising and content. In Facebook’s case, the mix i ...

  5. Global Ad Buy Up 2.8 Percent Over First Half of Year, Europe Drops 6 Percent

    October 15, 2013 1:11 PM EDT Global advertising spending rose 2.8 percent in the first half of 2013, according to latest Nielsen data. Gains in Latin America and the Asia Pacific region drove worldwide growth, but European ad spending continued to decline amid economic chal ...

  6. Billboard Roundtable Part 2: Bruno Mars, the Super Bowl, Big Data (Video)

    September 23, 2013 3:30 PM EDT The Panel Marcie Allen Founder/president, MAC Presents Lori Feldman Senior VP of brand partnerships & music licensing, Warner Bros. Records Marcus Peterzell EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds Bo ...

  7. Google Stumbles in 2Q as Slump in Ad Rates Deepens

    July 18, 2013 5:48 PM EDT Google views the computing shift to smartphones and tablets as a golden opportunity, but the Internet search leader's second-quarter performance served as an unsettling reminder that it poses a nagging financial challenge, too. The report r ...

  8. Festival Sponsorship Spending Projected to Set Record in 2013

    May 10, 2013 2:33 PM EDT Sponsorship for the live music business is up more than 15% in three years as more brands look to tap into fans’ passion This story below on the growth of branding at U.S. music festivals is from the May 18 edition of Billboard magazine feat ...

  9. Mobile Drives Facebook's First Quarter

    May 01, 2013 5:42 PM EDT Facebook is fast making inroads into mobile devices, with 75% of its users firing up its application on smart phones or tablets in the first quarter this year.  Those mobile viewers are translating to rapidly growing pool of advertising dollars ...

  10. Google Drops Off Annenberg Labs' Monthly List of Top Pirate Sites

    February 15, 2013 8:09 PM EST The second in a series of monthly reports on top advertising networks that support illegal download sites was missing a notable name: Google. Whether or not this drop-off means anything has yet to be seen.   The tech giant’s advertising network ...

  11. Super Bowl Commercials That Rock: Watch All The Music-Based Ads From The Big Game

    February 03, 2013 6:49 PM EST Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, but as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destinatio ...

  12. Black Keys File Third Lawsuit Against 'Soundalikes' in TV Commercials

    January 23, 2013 7:41 PM EST In the history of advertising, it's not unusual for brand companies to commission "sound-alikes" of popular songs for commercials. About a decade ago, NPR's On the Media examined the phenomenon of ad agencies falling in love wi ...

  13. Radical.fm, Swedish Streaming Start-up, Takes Aim at Spotify's Crown

    November 19, 2012 11:55 PM EST Sweden, the country that brought the world Spotify, is spawning another free on-demand music service via Radical.fm. The Stockholm-based company, which launched last year as a radio streaming service in Sweden , on Tuesday is adding an unlimited o ...

  14. Live Gets Social: Concert Biz Smartens Up with Social Media

    November 19, 2012 12:35 PM EST Just about every marketer in the live entertainment business is tapping into the transition from traditional to social/mobile marketing, including Live Nation Entertainment, the world's largest promoter. But as these means of marketing tak ...

  15. WME's Marc Geiger: Have Faith, There Will Be a 'Billion Paying Music Subscribers at Some Point'

    November 16, 2012 3:44 PM EST Marc Geiger, William Morris Endeavor head of music (left), with Billboard editorial director Bill Werde during a Billboard FutureSound Conference keynote Q&A. (Photo: Arnold Turner) William Morris Endeavor head of music Marc Geiger said global ...

  16. Musicians Hoping to Place Music in Films, TV, Advertising Get Solid Advice at Billboard/THR Conference

    October 24, 2012 6:16 PM EDT (L-R): Jordan Passman, Founder, scoreAscore; J.T. Griffith, Music Supervisor, Nike; and Josh Rabinowitz, SVP/Director of Music, Grey Worldwide hang out before their panel begins.(Photo: Arnold Turner) In the film and TV world, anyone looking to pl ...

  17. Business Matters: A Crash Course on Google's Priorities

    October 18, 2012 9:39 PM EDT An earnings call that had been scooped earlier in the day by an erroneously sent earnings release -- Google shares dipped 9% as a result -- actually had a little bit of value to people other than equity analysts. Google senior VP and chief busines ...

  18. Akinah Rahmaan Named Island Def Jam VP of Marketing

    October 17, 2012 5:00 PM EDT The Island Def Jam Music Group announced today (Oct. 17) that Akinah Rahmaan will step up and fill the role of Vice President of Marketing. Senior Vice President of Marketing Chris Atlas, to whom Rahmaan will report directly, stated that she will ...

  19. Can Beyonce Top Madonna's Super Bowl Halftime Record?

    October 16, 2012 6:53 PM EDT Now that Beyonce has been officially announced as the performer at the 2013 Super Bowl on Feb. 3, can she top Madonna's record for most-watched U.S. telecast of all time? The Material Girl's performance during this year's Super Bowl ...

  20. Clear Channel Inks Second Radio Royalties Label Deal, This Time With Glassnote

    September 27, 2012 1:41 PM EDT Clear Channel has signed its second deal with an independent record label, teaming up with Glassnote Entertainment Group to pay out digital and terrestrial revenues to the label and its artists. The partnership comes on the heels of the radio gian ...

  21. En Breve: Rhapsody Makes Moves, Pitbull Buys Into Subs

    August 02, 2012 3:50 PM EDT Rhapsody Radar Touts Newcomers Spanish DJ Juan Magan and regional Mexican singer El Bebeto are among those who appear on Rhapsody Radar 2012, a list by music journalists of up-and-coming acts advancing in the music business. This year's picks ...

  22. Elton John, Pete Townshend, Simon Cowell, Others Call on British Prime Minister, Google to Act Against Music Piracy

    July 25, 2012 7:40 AM EDT Elton John, Robert Plant, Pete Townshend and Simon Cowell were among 11 prominent music figures who signed a letter addressed to British Prime Minister David Cameron asking Google and other search engines, Internet service providers, and online ad ...

  23. Nontraditional Sponsors Make Pop Stars Reach Beyond The Core

    July 19, 2012 6:50 PM EDT Pet food and other nontraditional sponsors finding love from music fans At the recent Pitchfork Music Festival in Chicago, the sponsors included a mix of beverages (Heineken, vitaminwater), automotive companies (Acura), technology firms (Intel) an ...

  24. How To Best Support The Artists You Love: Show Them The Money

    July 12, 2012 6:15 PM EDT Earlier this summer, the Internet was lit up-even more than usual-with debate about music in the digital age. The inciting moment was NPR intern Emily White's June 16 blog post, "I Never Owned Any Music to Begin With." White wrote a ...

  25. BPI AGM Touts Global Success of UK Artists, Demands Gov't End 'Love Affair With Big Technology'

    July 03, 2012 3:44 PM EDT The success of British artists on the global stage and the need for stronger Government action to combat piracy - and help ensure the U.K.'s continued status as a major exporter of musical talent - were the two dominant themes at the BPI' ...

  26. Pricewaterhouse Coopers: U.S. Music Market To Grow 5.5% By 2016, Digital Revenue to Overtake Physical

    June 12, 2012 12:00 AM EDT This year will mark the first time digital distribution revenue will overtake physical distribution in U.S. music sales, according to Pricewaterhouse Coopers' Entertainment & Media Outlook 2012-2016, issued Tuesday. The continued rise of ...

  27. Exclusive: Clear Channel, Big Machine Strike Deal to Pay Sound-Recording Performance Royalties To Label, Artists

    June 05, 2012 7:00 AM EDT In an unprecedented deal, Clear Channel, the largest owner of U.S. radio stations, has agreed to pay sound-recording performance royalties to Scott Borchetta's Big Machine Label Group and its artists. The sound recording performance royalty - ...

  28. Pandora Beats Guidance for Quarter, Raises Guidance for Fiscal Year

    May 23, 2012 7:03 PM EDT Pandora Media pleased investors by beating estimates for its fiscal first quarter revenue and increasing its guidance for the fiscal year. Revenue grew 58% to $80.8 million, easily beating the company's guidance of $72 million to $75 million. ...

  29. How To Improve Music Discovery and Sales On TV: A Billboard Special White Paper

    May 21, 2012 4:45 PM EDT This white paper was undertaken as a joint project among Billboard, NARM'S DigitalMusic.org division and TAG Strategic towards developing steps to improving music discovery on TV. The content is based on a session at the National Assn. of Rec ...

  30. Clear Channel Parent Company Posts Higher Revenue, But First-Quarter Loss

    May 04, 2012 10:54 AM EDT CC Media Holdings, the parent of radio giant Clear Channel Communications, on Friday reported higher first-quarter revenue, but also a bigger loss. The company, led by CEO Bob Pittman, reported a loss of $144 million, up from a year-ago loss of $1 ...

  31. Edwin Schroter, PIAS MD, Talks Nordic Expansion, EMI-Universal Merger

    April 30, 2012 1:00 PM EDT Edwin Schroter, PIAS Group Managing Director explained how PIAS Nordic's localized expertise in marketing, promotion and sales is one way to combat the decreased label services distributors can provide . Independent labels are increasingly ta ...

  32. Chino y Nacho & Coca-Cola, Daddy Yankee & Western Union Among Billboard Latin Music Marketing Award Winners

    April 25, 2012 2:30 PM EDT Angel Kaminsky (left), VP Universal Music Latino/Machete Music and Luis Estrada, GM Universal Music Latino/Machete whose Coca-Cola "Seremos Mas" campaign Featuring Chino Y Nacho won a Billboard Latin Music Marketing Award for Best Social ...

  33. U.S. Internet Ad Revenue Hits Record $31 Billion

    April 19, 2012 7:12 AM EDT NEW YORK (AP) -- Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday. That's up 22 percent from $26 billion in 2010, the previous record. The Interactive Advertising Bureau ...

  34. Erica Farber Named President and CEO of Radio Advertising Bureau

    April 03, 2012 12:51 PM EDT Erica Farber, former publisher-CEO of Radio & Records, has been named president and chief executive officer of the Radio Advertising Bureau, effective April 16. Farber, who most recently served as the RAB's executive vice president, will ...

  35. Spotify Tops Survey of U.K. Media Agencies

    March 28, 2012 12:17 PM EDT Spotify's "freemium" business model got some good news this week. The company has taken the top spot in its first appearance in the Online Media Owner Survey by the Institute of Practitioners in Advertising (IPA), a professional bod ...

  36. SXSW Panel Explores The World of Music Licensing In Advertising

    March 16, 2012 9:26 PM EDT "Beyond Just Music Licensing In Advertising" may be a dry title for a SXSW panel, but this one was particularly relevant: the music festival's become nothing if not an excuse for corporations from Doritos to Nokia to breakfast biscu ...

  37. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  38. Business Matters: Pandora Needs Investors Ready For the Long Haul

    March 06, 2012 9:29 PM EST Pandora Needs Investors Ready For the Long Haul -- Pandora had a clear message during Tuesday's earnings call for its fiscal fourth quarter and fiscal year ended Jan. 31: We're the future, but the future isn't here just yet. We' ...

  39. Roc Nation Appoints Dorothy Hui VP of Digital Marketing

    March 02, 2012 10:52 AM EST Dorothy Hui has been appointed vice president of digital marketing at Roc Nation, it was announced this week. In her new role, she reports to company president Jay Brown. "At Roc Nation, we are always looking for the most talented individuals ...

  40. Twitter Unveils Self-Service Advertising System

    February 17, 2012 7:54 AM EST SAN FRANCISCO (AP) - Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Twitter is unveiling a long-awaited automated system that will enable advertisers to ...

  41. 'Spin' to Roll Out Larger Format Magazine, Drop Frequency to Six Times a Year

    February 17, 2012 7:28 AM EST As alternative music magazine Spin figures out how to be a music magazine for the digital future, it's taking a page from the past. On Feb. 28, the March/April issue will hit newsstands (following a sharp decline in ad pages, the magazine hal ...

  42. Business Matters: A Venture Capitalist's Approach to Fighting Piracy

    February 16, 2012 9:44 PM EST A Venture Capitalist's Approach to Fighting Piracy -- Fred Wilson made Billboard's Power 100 list ( at No. 86 ) for two reasons: he helps builds digital startups and he is one of venture capital's more prominent thought leaders. In ...

  43. Business Matters: TastemakerX Raises $1.8 Million to Deliver New Social Music App

    February 08, 2012 6:28 PM EST TastemakerX Called "Fantasy Sports For Music Lovers" Does the world need more music discovery tools? Judging from the ongoing flow of money into the social music space, music discovery is still a major problem in need of great solutions. ...

  44. Facebook $5 Billion IPO Fueled By Advertising

    February 02, 2012 6:30 AM EST Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on Wednesday (Feb. 1). Advertising dollars accounted for 85 percen ...

  45. "Billboard Newsletter" Sweepstakes

    February 01, 2012 3:07 AM EST Sponsored by Billboard ("Sponsor") OFFICIAL SWEEPSTAKES RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A purchase will not improve chances of winning. CONSUMER DISCLOSURE You have not yet won. O ...

  46. Saatchi CEO Kevin Roberts Declares Death of Marketing, Future of Movements @ MIDEM

    January 30, 2012 10:23 AM EST It wouldn't be a marketing festival in Cannes (home to the Cannes Lions International Festival of Creativity) without at least one ad agency exec declaring the death of some common practice. At MIDEM's Visionary Monday, Saatchi & Saa ...

  47. Billboard Power 100: Emmanuel Seuge

    January 27, 2012 10:00 AM EST No. 16 Emmanuel Seuge Head of Global Sports and Entertainment Marketing Coca-Cola Twitter: @manuseuge Teaching The World To Sing... In the 2012 music business, brands are the new banks. And Coca-Cola is music's biggest bank. Between the Olymp ...

  48. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  49. Taylor Swift's 'Enhanced' CoverGirl Ad Yanked

    December 22, 2011 8:00 AM EST How White My Shirts Should Be: Taylor Swift in a disputed ad for CoverGirl's Mascara. CoverGirl has discontinued (translation: yanked) a print advertisement of celebrity spokes-singer Taylor Swift following an investigation into alleged retou ...

  50. The Year In Branding: Top Tours And Festivals Got Closer With Sponsors This Year

    December 08, 2011 8:40 AM EST The Foo Fighters playing fans' personal garages on behalf of BlackBerry. Weezer rerecording the jingle of State Farm, its Memories tour sponsor. Lady Gaga calling a fan every night from the stage through Virgin Mobile. The abundance of such c ...

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