Advertising campaigns

  1. Billboard Power 100: Emmanuel Seuge

    January 27, 2012 10:00 AM EST No. 16 Emmanuel Seuge Head of Global Sports and Entertainment Marketing Coca-Cola Twitter: @manuseuge Teaching The World To Sing... In the 2012 music business, brands are the new banks. And Coca-Cola is music's biggest bank. Between the Olymp ...

  2. Coca-Cola Partners with Music Dealers to Help Promote Undiscovered Artists

    July 27, 2011 4:12 PM EDT Coca-Cola's best known contribution to music may be "I'd Like to Teach the World to Sing" (In Perfect Harmony)," but it now wants to be known for helping consumers find new music. As exclusively announced in this week' ...

  3. Grammy Campaign Biggest In Organization's History

    January 12, 2009 12:00 AM EST The National Academy of Recording Arts and Sciences today launches the biggest advertising campaign in the organization's history for the 51st annual Grammy Awards. Developed by ad agency TBWA\Chiat\Day the campaign includes television, radio ...

  4. Report: Mac Users Buy More Music

    December 19, 2007 12:00 AM EST According to the NPD Group, Mac owners are more likely to buy digital music files than PC owners. In its quarterly Digital Music Monitor report, NPD found that exactly half of all Mac owners paid to download music in the third quarter of 2007, ver ...

  5. Radio Fights Back

    January 11, 2005 12:00 AM EST Broadcasters launch ad campaign. Broadcasters launch ad campaign. News ...