Adidas

  1. Major League Soccer Kicks-Off 'Represent' Campaign

    August 16, 2007 12:00 AM EDT With David Beckham's recent arrival stateside to play for the Los Angeles Galaxy, Major League Soccer and sponsor Adidas are hoping to further galvanize fans with team anthems. Music branding company Rock River Music and digital marketer EVB ...

  2. Reebok, Daddy Yankee Open Shoe Line To The Fans

    March 29, 2007 12:00 AM EDT Reebok and reggaeton sensation Daddy Yankee are opening their DY collection to the fans. Starting today, consumers can create their own individualized version of Daddy Yankee's signature DY shoe via the Web site rbkcustom.com. Launched in 200 ...

  3. Making The Brand

    June 16, 2006 12:00 AM EDT During the 2006 FIFA World Cup June 9-July 9 in Germany, Jim Noir plans to attend one of the England games. Already, though, his music is associated with the World Cup, thanks to Adidas. Read Michael During the 2006 FIFA World Cup June 9-July 9 in ...

  4. Making The Brand

    June 16, 2006 12:00 AM EDT During the 2006 FIFA World Cup June 9-July 9 in Germany, Jim Noir plans to attend one of the England games. Already, though, his music is associated with the World Cup, thanks to Adidas. Read Michael During the 2006 FIFA World Cup June 9-July 9 in ...

  5. Making The Brand

    January 18, 2006 12:00 AM EST Rbk--Reebok's more street-inspired imprint--will unveil new shoes from the IceCream (Pharrell Williams), Derrty One (Nelly) and DY (Daddy Yankee) in March and April. Read Michael Paoletta's column. Rbk--Reebok's more street-inspired ...

  6. Making The Brand

    January 18, 2006 12:00 AM EST Rbk--Reebok's more street-inspired imprint--will unveil new shoes from the IceCream (Pharrell Williams), Derrty One (Nelly) and DY (Daddy Yankee) in March and April. Read Michael Paoletta's column. Rbk--Reebok's more street-inspired ...

  7. Daddy Yankee Partners With Reebok

    December 05, 2005 12:00 AM EST Like 50 Cent, Jay-Z and Nelly before him, reggaetón superstar Daddy Yankee has partnered with Reebok for his own collection. The signature collection, DY, will encompass athletic footwear, apparel an Like 50 Cent, Jay-Z and Nelly before him, regga ...

  8. Reebok Partners With Nelly

    July 19, 2005 12:00 AM EDT Footwear, apparel and accessories in the works. In its latest musical partnership, Reebok has teamed with hip-hop/rap artist Nelly for a signature collection of athletic footwear, apparel and accessories. No stranger to brand marketing, Nelly' ...

  9. Reebok Partners With Nelly

    July 19, 2005 12:00 AM EDT In its latest musical partnership, Reebok has teamed with hip-hop/rap artist Nelly for a signature collection of athletic footwear, apparel and accessories. No stranger to brand marketing, Nelly's yet In its latest musical partnership, Reebok ...

  10. Missy Elliott, Adidas Link For Clothing Line

    April 14, 2004 12:00 AM EDT Missy Elliott has inked a deal with Adidas to launch a sportswear line called Respect Me. The collection, which will bow at U.S. retail in September and globally in November, will include athletic sho Missy Elliott has inked a deal with Adidas to ...