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  1. The World Cup's Top 10 Syncs (Watch)

    June 19, 2014 6:15 PM EDT World Cup ads put music’s reputation as the “universal language” to the test in a crowded field where the choice of the song can mean a win or lose for any brand.  This year’s World Cup sponsorship is up 40% from 2010, according to a study by Mc ...

  2. Four Trends from CES 2014

    January 13, 2014 2:33 PM EST Prepare for your electronics to get up close and personal. At this year’s International Consumer Electronics Show, companies showed off technologies that come closer to the promise of leveraging real-time data to learn about people, anticipating w ...

  3. Exclusive: Vice, Recreation Worldwide Discuss Debut of New EDM Vertical THUMP

    April 17, 2013 12:35 PM EDT Vice, the self-described “bad boy” media empire, debuted a new EDM vertical Wednesday called THUMP, a new digital platform created in partnership with Recreation Worldwide, a creative agency founded by executives from AM Only and Complete Con ...

  4. Barclays Center CEO Brett Yormark on the Brooklyn Brand, Jay-Z, $1 Billion Building

    September 11, 2012 4:19 PM EDT Brett Yormark, CEO, Brooklyn Nets/Brooklyn Sports & Entertainment, which owns and operates the Barclays Center, is a self-proclaimed "brand guy," and as such he knows a great brand when he says one. That would be Brooklyn. Since join ...

  5. Exclusive: MTV, Trojan Condoms Team Up for First VMA Sponsorship, Featuring LMFAO's SkyBlu

    August 29, 2012 7:00 AM EDT In a first for the sexual health category, MTV is teaming up with Trojan condoms for a multi-platform sponsorship of the Video Music Awards pre-show, which airs Thursday Sept. 6. at 7 p.m. ET/PT before the VMA telecast kicks off at 8 p.m. ET/PT. T ...

  6. The Olympics' Music-Branding Gold Medalists: Jay-Z + Duracell, Samsung + Leftover Cuties, More

    August 14, 2012 3:59 PM EDT When it comes to declaring one winner in music during this year's Olympics - the most-watched U.S. TV event in history , Phillip Phillips is the undisputed gold medalist. The "American Idol" champion's song "Home" vau ...

  7. Dolla-palooza: Why More Brands Than Ever Are Flocking to Lolla

    August 04, 2012 12:15 PM EDT More than any U.S. festival, Lollapalooza brings the brands. From fully-branded stages by Sony, PlayStation, Bud Light, Google Play, BMI and Red Bull to a bag check from State Farm, free T-shirts from The Gap and two different activations from Toy ...

  8. How Beats By Dre Got Their Headphones On Olympians' Ears (Despite Violating IOC Policy)

    July 31, 2012 4:30 PM EDT In just a matter of days, Beats By Dre headphones have become one of the most visible - and controversial - brands at the 2012 Summer Olympic Games. Athletes like British tennis player Laura Robson and soccer player Jack Butland tweeted their love ...

  9. Run-DMC to Reunite For Fun Fun Fun Fest

    July 10, 2012 1:01 PM EDT They haven't performed together in over a decade, but the surviving members of Run-DMC are set to reunite this fall at the Fun Fun Fun Fest in Austin, Texas. Joseph Simmons, now known as Rev. Run, and Darryl "DMC" McDaniels retired ...

  10. Listicle Thumbnail Test 2

    July 09, 2012 3:46 PM EDT The Righteous Leader Blah blah On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood& ...

  11. Backbeat: 'Epic Moments' Party Brings Epic, Capitol, Interscope Execs Together During BET Awards Weekend

    July 03, 2012 1:03 PM EDT From left: Epic EVP of Urban Music Benny Pough; Marcus Canty, Ca$h Out and Machine Gun Kelly. (Photo: Courtesy of Epic Records) On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epi ...

  12. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  13. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  14. Out Of Synch

    June 21, 2012 7:45 PM EDT Sound-Alike TV Ads Cause Major Controversy In early June, just as Beach House was enjoying a top 10 debut for its new album, "Bloom," the Baltimore indie band was also getting ready to do battle. After learning that a new Volkswagen ad a ...

  15. Guns N' Roses, Chili Peppers, Beastie Boys Inducted Into Rock and Roll Hall of Fame

    April 15, 2012 10:29 AM EDT (Getty Images) Some of the key figures weren't there, but those who were present at the 27th annual Rock and Roll Hall of Fame induction ceremony on Saturday night delivered a heartfelt and epic celebration -- much to the delight of both the ...

  16. Spain Touring Notes: Sizzla Dates Canceled; Dylan Headlining FIB; James Murphy, Lana Del Rey at Sonar; More

    March 28, 2012 2:52 PM EDT Line-up for Spain's 2012 Festival Internacional Benicassim featuring headliner Bob Dylan Jamaican reggae artist Sizzla Kalongi had three April concerts in Spain canceled under intense pressure from gay rights groups over lyrics, seriously ups ...

  17. Cashmere Agency's Ryan Ford: SXSW Q&A

    March 16, 2012 6:04 PM EDT Cashmere Agency's Ryan Ford @ SXSW . (Photo: Erika Ramirez) After moderating SXSW panel "From the Blocks to the Blogs," Cashmere Agency's Vice President Ryan Ford chatted with us of SXSW, from what he's looking forward to ...

  18. Billboard.biz's 2012 SXSW Blog Part 2

    March 14, 2012 2:06 PM EDT Billboard.biz's 2012 SXSW Blog March 17, 2012 | Person ON the Street Man on the Street: Fred Mills, Editor, Blurt Magazine Fred Mills, Editor, Blurt Magazine Billboard.biz: What's the best band/artist you've seen yet? Fred Mills: Br ...

  19. Person Two

    January 20, 2012 1:55 PM EST On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood’s boutique outdoor bar, H ...

  20. Person Three

    January 14, 2012 2:10 PM EST   On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood’s boutique out ...

  21. Robert Black

    January 12, 2012 3:42 PM EST Merchandising Mania On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood’s bou ...

  22. John White

    January 12, 2012 3:39 PM EST Tech Titan W Hotels Global Music Director Michaelangelo L'Acqua. On a sunny Saturday afternoon i n Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards ...

  23. Listicle Thumbnail Test 2

    January 12, 2012 3:36 PM EST Listicle Thumbnail Test Subtitle On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood&am ...

  24. Mark Smith

    January 12, 2012 3:23 PM EST Retail King On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood’s boutique ou ...

  25. Robert Jones

    January 12, 2012 3:15 PM EST Running the Game Why on earth is this not working? On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W ...

  26. Listicle Thumbnail Test

    January 12, 2012 3:10 PM EST Titan of Tech W Hotels Global Music Director Michaelangelo L'Acqua. On a sunny Saturday afternoon i n Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awar ...

  27. Listicle testy

    January 11, 2012 1:23 PM EST King of Universe W Hotels Global Music Director Michaelangelo L'Acqua. On a sunny Saturday afternoon i n Los Angeles, R&B singer Ciara (born Ciara Princess Harris ) was all the buzz at Epic Records’ Epic Moment party, a pre BET ...

  28. Listicle Numerical Test

    January 11, 2012 12:43 PM EST A Numberical list test   On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood&a ...

  29. Listicle Numberical Testing

    January 11, 2012 1:50 AM EST Captain of Industry On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood’s bou ...

  30. Person One

    January 06, 2012 1:53 PM EST Listicality On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (born Ciara Princess Harris) was all the buzz at Epic Records’ Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood’s boutique ou ...

  31. Facebook Tries to Grow-Up Ahead of Expected 2012 IPO

    December 23, 2011 11:02 AM EST Mark Zuckerberg-led Facebook has spent the last 18 months preparing itself to look and act more like a grown-up corporation with the goal of making the social network, which is planning to go public, a blue-chip company, the Wall Street Journal re ...

  32. Listicle Numerical Test

    December 11, 2011 1:17 PM EST Cheif Titan On a sunny Saturday afternoon in Los Angeles, R&B singer Ciara (.born Ciara Princess Harris.) was all the buzz at Epic Records' Epic Moment party, a pre BET Awards event held at the W Hotel Hollywood's boutique outdoor ba ...

  33. Backbeat: Vice Pulls Out the Stops for Lavish 'Upfront' Party; Rick Ross, Death From Above 1979, More Perform

    September 16, 2011 1:32 PM EDT (Photo: Bryan Derballa ) BROOKLYN, New York -- After spending much of the last decade being misrepresented by an unintuitive, clunky website -- Viceland.com -- and having its subsequent endeavors fractured across multiple late-coming sites (VBS.tv ...

  34. Backbeat: Tyrese Plays New Album 'Open Invitation' At Virgin's NYC Offices

    September 15, 2011 2:10 PM EDT "I'm nervous playing this music, man," Tyrese Gibson confessed Tuesday night, while fidgeting with a stereo system in a conference room at Virgin Records' New York offices. Tyrese, a native of Los Angeles' Watts neighborho ...

  35. Matt Ferrigno: 30 Under 30

    July 01, 2011 10:00 AM EDT Matt Ferrigno Director, Strategic Marketing, Island Def Jam Matt Ferrigno, 27, has used savvy promotional tactics and a good ear to rise from manager of strategic marketing to director of strategic marketing after five years at Island Def Jam. Fer ...

  36. Microsoft Woos Advertisers With 'NUads,' New Interactive Commercials

    June 22, 2011 7:00 AM EDT Microsoft showcased new interactive features for its Kinect for Xbox 360 hardware at E3 this month, including the ability for gamers to speak directly to in-game characters in Electronic Arts' Mass Effect 3 game and the ability to customize v ...

  37. NARM Crash Course Segment Offers Insight on Publishing, Synchs

    May 10, 2011 7:59 PM EDT As National Association of Recording Merchandisers (NARM) delegates flew into Los Angeles this week for the organizatin's annual convention, held at the Century City Hyatt Regency, the confab's pre-opening segment crash course was windin ...

  38. Biz Matters: The Headphone Gold Rush Is On, Skullcandy Files IPO

    February 15, 2011 4:05 PM EST The Great Headphone Gold Rush Is On, Skullcandy Files IPO -- Headphone manufacturer Skullcandy has filed for an initial public offering , signaling a strong belief in the increasingly crowded high-end headphone market. The company says it plans on ...

  39. Business Matters: Amazon Preps Android App Store; 2010 Country Music Sales Better Than Overall Music Sales

    January 06, 2011 12:00 AM EST Amazon Preps Android App Store -- Amazon is prepping an Android app store of its own, TechCrunch reported on Wednesday just as Apple today announced it was launching an app store for its Macintosh computers and iPads. The lure is obvious beyond th ...

  40. BETTER KNOW A PANELIST: PAID, Inc.'s Keith Garde

    September 09, 2010 12:00 AM EDT Name: Keith Garde Title: President, PAID, Inc. Panel: Sept. 16 3:30 Roundtable: Own A Bigger Piece of Your Business For more information or to register for our Music & Advertising conference in Chicago on Sept. 15-16, please visit billboardeve ...

  41. South African Artist Busi Mhlongo Dies

    June 16, 2010 12:00 AM EDT On the day its national football team plays its second match at the 2010 FIFA World Cup being held here, South Africans awoke to news of the death of musician Busi Mhlongo . The artist from the Kwa-Zulu Natal region - whose track "We Baba Omn ...

  42. Kickoff Concert Opens 2010 FIFA World Cup

    June 10, 2010 12:00 AM EDT “South Africa, South Africa, are you ready?” Black Eyed Peas will.i.am shouted to the 30-000 strong crowd 12 minutes into the live broadcast – and from that moment, the first-ever FIFA World Cup Kick-Off concert hit its stride and the pace never l ...

  43. Guest Column: 15 Brands That Made Great Use Of Music

    December 30, 2009 12:00 AM EST As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of "selling out" has been taken over by "selling in." Think of Pearl Jam doing a Target ad -- ...

  44. Death In Vegas Winds Up ADE

    October 26, 2009 12:00 AM EDT Highlights of Saturday's publicly-attended sessions on the final day of the 14th annual Amsterdam Dance Event included a session on production by U.K. dance trio Dirty Vegas and a presentation of Activision's new game "DJ Hero." ...

  45. Sky Signs Up As O2 Brand Partner

    August 25, 2009 12:00 AM EDT U.K. digital satellite broadcaster Sky has signed a five-year deal with AEG to become a brand partner for the O2 entertainment complex in London, which will include a customer reward program for VIP access to events at the venue and TV rights. Sky ...

  46. The Billboard Q&A: MySpace Music Chief Courtney Holt

    April 08, 2009 12:00 AM EDT In November, when MySpace Music hired industry veteran Courtney Holt as president, the site had features that didn't add up into a comprehensive strategy. The former head of new media and strategic marketing at Interscope and executive VP of ...

  47. Billboard Q&A: Branding Expert Steve Stoute

    February 24, 2009 12:00 AM EST Licensing music for advertising campaigns can be a tricky business. Recording artists risk turning off fans if they pair up with the wrong brand or star in a poorly executed campaign. And brand marketers can be vulnerable to the unpredictable beha ...

  48. Super Bowl Ads: Ten Top Spots That Connected Brands With Bands

    January 30, 2009 12:00 AM EST Billboard went through all the Super Bowl ads of the past 10 years to find the spots that connected music and brands in ads that were exceptional. Budweiser "Gonna Fly Now" 2008 Part of Rocky's long-standing grip on pop culture can ...

  49. 'Notorious' Scribe Takes On Run-DMC

    January 29, 2009 12:00 AM EST Cheo Hodari Coker is making himself quite a morbid niche: writing biopics about slain rap stars. The "Notorious" screenwriter is attached to adapt Bill Adler's "Tougher Than Leather: The Rise of Run-DMC -- The Authorized Biogra ...

  50. MidemNet Day 2: Biz Looks To Licensing ISPs

    January 18, 2009 12:00 AM EST "Change is coming" was the message at day two of the MidemNet conference in Cannes, although there was still plenty of lively debate about how ISPs can work with the record labels. MidemNet is a conference focusing on music in the digita ...

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