Activia

  1. Music's the Glue for World Cup Advertisers

    June 10, 2014 2:18 PM EDT Companies that are advertising for the World Cup are hoping music will strike a chord with fans globally. Because the FIFA World Cup, the international soccer tournament that begins on Thursday, is the most popular sports event on the planet, adve ...

  2. Shakira Partners with Yogurt Company Activia For Ad Campaign

    March 13, 2014 6:59 PM EDT You may have seen an Activia yogurt campaign that features smiling tummies. Now, you’ll see plenty more of the Activia-tummy connection, featuring Shakira. The Colombian star has signed a global partnership with the Yogurt brand to support its new ...