Absolut Vodka

  1. Icona Pop Teams With Absolut For Music Video, Ad Campaign (Exclusive)

    September 12, 2013 8:00 AM EDT Icona Pop is about to host a “Paris Is Burning”-esque vogue-off in their latest video for “All Night,” which Billboard exclusively teases below. In the clip, which was filmed in New York and inspired by the city’s “house ballroom” culture, Icona ...

  2. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  3. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  4. Swedish House Mafia: Next Tour 'Will Be Our Last'

    June 23, 2012 8:10 PM EDT The DJ supergroup known as Swedish House Mafia announced on its website today that it is retiring from touring. "Today we want to share with you that the tour we are about to go on will be our last," the black-and-white message said. &qu ...

  5. Backbeat: Little Dragon Teams With Absolut For 'Encore! Sessions' Taping at New York's Le Baron

    May 07, 2012 10:37 AM EDT Little Dragon performs at Absolut's "Encore! Sessions" at new Chinatown club Le Baron last Thursday night. (Photo: Andrew Hampp) Like many Thursdays in New York, May 3 was a crowded night for concerts - Lady Antebellum (Radio City M ...

  6. UMLE Parters With The Axis Agency On Brand Alliances

    April 01, 2009 12:00 AM EDT Universal Music Latin Entertainment, whose labels control the largest share of Latin music sales in the U.S., has made The Axis Agency its preferred partner in seeking brand alliances and licensing content to companies marketing to Hispanics. The ...

  7. Branded Entertainment Hot Topic At 'Marketing To Men'

    August 08, 2007 12:00 AM EDT The third annual Marketing to Men 18-34 conference was held today at the Altman Building in New York. Presented by Ripe TV, in association with Massive Inc., Playboy and Snippies -- and hosted by Billboard, Adweek, Brandweek, Mediaweek and the Hol ...

  8. Kravitz Teams With Absolut

    January 17, 2006 12:00 AM EST Virgin artist created 'Breathe' for campaign. Lenny Kravitz is the latest artist tapped by Absolut to create new, exclusive music based on his interpretation of the global brand's core values. For the project, dubbed Absolut Kravitz ...