1. SXSW Panel Explores The World of Music Licensing In Advertising

    March 16, 2012 9:26 PM EDT "Beyond Just Music Licensing In Advertising" may be a dry title for a SXSW panel, but this one was particularly relevant: the music festival's become nothing if not an excuse for corporations from Doritos to Nokia to breakfast biscu ...

  2. SXSW Q&A: SoundCloud's Dave Haynes

    March 16, 2012 4:05 PM EDT SoundCloud's Dave Haynes @ SXSW (Photo: Glenn Peoples) On T-shirts, posters and stickers, SoundCloud logo - a cloud - was a familiar site around downtown Austin during SXSW Interactive. Billboard.biz ran into Dave Haynes, SoundCloud's VP ...

  3. Introducing Every App From the SXSW Trade Show

    March 16, 2012 2:36 PM EDT The consensus from SXSW so far appears to be that no single app is dominating the festival, although Highlight and some other apps did see their share of hype. One observer bets that Groupme may have been the breakout hit of SXSW just like last ye ...

  4. Music-Placement Pros From Nike, Saatchi, MCM, Others Talk 'Insider Secrets' at SXSW Panel

    March 16, 2012 12:57 PM EDT "It's easy to find the sound of a brand; Nike has one, Crayola has one, people don't think Tide has a sound, but it does," said JT Griffith, music supervisor for Nike, at the "Cash for Songs: Insider Secrets of Music Place ...

  5. How Mountain Dew Booked Lil Wayne for SXSW, DeWeezy Campaign

    March 15, 2012 9:58 PM EDT On a crowded Thursday night of exclusive showcases in Austin -- T.I., B.o.B. and Wale at the Warner Sound, Bruce Springsteen at ACL Live, Fiona Apple at Pitchfork and Snoop Dogg opening the Doritos stage -- Lil Wayne's headlining gig at Cash ...

  6. Artists Are the 'CEOs of their Own Brand,' SXSW Music Panel Says

    March 15, 2012 8:00 PM EDT SXSW Music's "Taking The Throne: Branding is the New King" panel tackled the concept of the artist as a brand, and how fans buy into that brand is quickly becoming the most important way to be successful in the music industry going ...

  7. Dance Music Execs Discuss 'Death of Rock and Roll' at SXSW Panel

    March 15, 2012 4:52 PM EDT In a year where SXSW's musical main attractions are Bruce Springsteen and Jack White, it's ironic that a panel is ready to (literally) dance on rock's grave. Still, it's undeniable that with the rise of DJs/producers Skrillex a ...

  8. Devi Dev, Elliott Wilson, Karen Civil, Others Talk About Social Media's Effect on Hip-Hop at SXSW

    March 15, 2012 2:30 PM EDT Hip-hop's presence at SXSW becomes stronger with each passing year. This year, hip-hop heavy weights such as 50 Cent, Lil Wayne and Jay-Z migrate to Austin, Texas to leave rumblings of their names. Aside from hip-hop showcases, SXSW holds a r ...

  9. CBGB's to Return...With a Music Festival

    March 15, 2012 12:47 PM EDT After a closed-door sale earlier this year -- which according, to the Local East Village, the ownership of the CBGB brand was apparently split between an unnamed party and the daughter of deceased owner Harry Kristal, Lisa Kristal (who had emerged ...

  10. Samsung, Chevrolet, Foursquare, John Mayer Led SXSWi Social Media Chatter

    March 15, 2012 7:56 AM EDT South by Southwest Interactive conference is over, but a few top brands and companies left a considerable trail of social media chatter in their wake. Samsung, Twitter, YouTube, Foursquare and Chevrolet were among the brands that got the most soci ...

  11. SXSW Q&A: SonicBids' Panos Panay

    March 14, 2012 3:41 PM EDT Panos Panay surveys the brand activation at SXSW Interactive from Java Jive in downtown Austin. (Photo: Glenn Peoples) Sonicbids had a big presence at 2012's SXSW Interactive, bringing nearly two dozen people - everyone from engineers to sale ...

  12. SXSW Social Music Marketing Panel: Music Branding About Expressions, Not Impressions

    March 12, 2012 3:01 PM EDT (L-R) Courtney Blacker, Umut Ozaydinli, Panos Panay, Dan Vinh, and Brad Josling discuss music marketing on the Next Stage in the Austin Convention Center (Photo: Jeff Miller) A panel entitled "Social Media Marketing: Bands, Brands, and Fans&q ...

  13. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  14. Lil Wayne Teams With Mountain Dew For DEWeezy Ad Campaign

    March 09, 2012 12:27 PM EST In one of the biggest hip-hop soft-drink partnerships in recent memory, Lil Wayne and Mountain Dew are teaming up for a new campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week. Images of the campaign first ...

  15. Exclusive: Converse Is New Fader Fort Sponsor at SXSW; Santigold, Zola Jesus to Perform

    February 28, 2012 12:22 PM EST After eleven years as one of the biggest unofficial events at South by Southwest, the Fader Fort is going legit. This year's Fort will be an official SXSW showcase for the first time, and will be named The Fader Fort Presented by Converse to ...

  16. This Week In Music: Mark Ronson, Coca-Cola's Wendy Clark Talk Branding

    February 24, 2012 5:43 PM EST The latest installment of "This Week in Music" comes straight from the panels of MIDEM, where Topspin's Ian Rogers interviewed both Coca-Cola SVP, Integrated Marketing, Communications and Capabilities Wendy Clark and producer/DJ Mar ...

  17. Gorillaz/Andre 3000/LCD's James Murphy's Converse Track: The Story Behind The Song

    February 21, 2012 1:53 PM EST In the most high-profile offering of its "3 Artists. 1 Song" campaign to date, Converse Inc. announced on Feb. 9 that Gorillaz, LCD Soundsystem frontman James Murphy and OutKast rapper Andre 300 had teamed up to record an original song f ...

  18. Will Grammy Ratings Spike Make 2013 Ad Rates Soar?

    February 17, 2012 12:06 PM EST (Getty Images) With ad rates already averaging an all-time high of $800,000 heading into this year's Grammy Awards telecast (Billboard, Feb. 18), will CBS be able to charge even more in 2013? Due in part to the untimely death of Whitney Houst ...

  19. Lionel Richie Taking Country Album, Live Concert, Kenny Rogers to Home Shopping Network

    February 16, 2012 1:58 PM EST The Home Shopping Network (HSN) is launching a live concert series on March 16, and they've enlisted Lionel Richie to help them kick it off. For the "Say You, Say Me" singer-songwriter, the first "HSN Live" concert is an o ...

  20. Grammys Book Big Brands, Bigger Ad Rates As 30-Second Spots Command $800,000 Apiece

    February 10, 2012 12:11 PM EST The Super Bowl had its fair share of big synchs and artist appearances this year ( Billboard.biz, Feb. 6 ), but the real music-marketing showcase is the Grammy Awards. The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its large ...

  21. Andre 3000, Gorillaz, LCD's James Murphy Team Up for Converse Track

    February 09, 2012 11:40 AM EST As part of Converse Inc.'s continuing "Three Artists. One Song" campaign, Gorillaz, former LCD Soundsystem frontman James Murphy and Outkast rapper Andre 3000 have teamed up for an original track. "DoYaThing" will be relea ...

  22. AT&T-Samsung Sign Sponsorship Deal With Rag & Bone, Band of Horses To Play Launch

    February 08, 2012 9:00 AM EST AT&T and Samsung Telecommunications America (Samsung Mobile) has inked a sponsorship pact with hot fashion brand rag & bone for the U.S. launch of Samsung's new device, the Samsung Galaxy Note , which will be available exclusively at ...

  23. Doritos, H&M, Chrysler Take Top Super Bowl Ad Honors -- Pepsi's Elton Ad Tops Music

    February 06, 2012 12:53 PM EST As Twitter reached record highs last night - 9,420 sports-related tweets per second, according to Twitter's blog - many brands clamored to lead the conversation in the ever-fickle social media-sphere. According to BrandBowl, a real-time analy ...

  24. Videos: All 2012 Super Bowl Music Ads, From Elton John to the Darkness, And More

    February 05, 2012 11:39 PM EST Music was back in a big way at the Super Bowl Sunday night. Artists like Elton John, Melanie Amaro, Motley Crue and The Darkness made on-camera appearances, while Echo & The Bunnymen, The Cult and James Brown had some of the most talked-about ...

  25. How fun.'s 'We Are Young' Scored Chevy's 'Stunt Anthem' Super Bowl Spot

    February 05, 2012 7:50 PM EST Sure, Volkswagen's "Star Wars" canine chorus and Honda's reprise of Yello's "Oh Yeah" from "Ferris Bueller" may be getting the bulk of the Super Bowl buzz right now, but few current bands will be gettin ...

  26. Super Bowl Synch Report: 8 Placements Each for EMI, Warner/Chappell; Budweiser Prepping 4

    February 03, 2012 9:10 PM EST It's a good year for music and the Super Bowl. The top four publishing companies - EMI Music, Universal Music, Warner/Chappell and Sony/ATV - are reporting a healthy marketplace for synchs and placements. As of Friday afternoon, EMI and Warne ...

  27. Flo Rida's 'Good Feeling' Tapped by Budweiser for Super Bowl Spot

    February 03, 2012 8:30 PM EST Flo Rida feels a lot like Tom Brady or Eli Manning right about now. The rapper's No. 3-peaking single "Good Feeling" is about to become even more ubiquitous after it's featured in a commercial for Budweiser, titled "Eterna ...

  28. Urban Act Chino y Nacho Partner With McDonald's In Happy Meal Campaign

    February 03, 2012 8:16 PM EST Chino y Nacho, the Venezuelan urban and tropical act, are partnering with McDonald's in a campaign that will have the entertainers tied to the popular Happy Meal with their images and a chance to hang with the duo. The Happy Meal campaign, &q ...

  29. Video: 2012 Super Bowl Music Ads, With Elton John, Melanie Amaro, Motley Crue, OK Go, More

    February 03, 2012 12:21 PM EST After playing a relatively quiet role in Super Bowl 2011 (with Eminem's dual ads for Lipton and Chrysler being a notable exception), music will be making a big comeback this year. From Melanie Amaro singing Aretha Franklin's "Respec ...

  30. Bon Iver's Justin Vernon On (Not) Playing the Grammys, Endorsing Bushmills

    February 03, 2012 10:02 AM EST Drinkin' and Cussin' (from left:) Kyle Frenette, Nate Vernon, Brian Joseph, and Justin Vernon f Bon Iver at Bushmills Irish Whiskey's "Since Way Back" event on Feb. 2. (Photo: Diana Levine) Bon Iver may be up for four Gram ...

  31. Madonna Premiering 'Give Me All Your Luvin'' On Clear Channel Platforms

    February 03, 2012 8:45 AM EST LOS ANGELES (AP) - Clear Channel is giving Madonna all its luvin'. The radio giant announced plans Friday to premiere the 53-year-old pop star's new single "Give Me All Your Luvin'" and its music video across Clear Channel ...

  32. Mark Ronson On 'Move To The Beat,' His Olympic Anthem For Coca-Cola @MIDEM

    January 31, 2012 12:40 PM EST Mark Ronson (Center) with Wendy Clark, Coca Cola senior VP (left) and Topspin founder/CEO Ian Rogers (right), discussed the mulit-faceted tracks he is creating for the Coca-Cola's Olympic Anthem at MIDEM'S Visionary Monday Q&A sessio ...

  33. Trisha Yearwood Launching Food Network Series

    January 30, 2012 7:14 PM EST Grammy winner Trisha Yearwood is cooking up something new. The best-selling author of two cookbooks has inked a deal to star in a six-episode daytime cooking show for the Food Network. In the as-yet-untitled series, Yearwood will share food tradit ...

  34. Vodafone, German Ad Agency TLGG Win MIDEM's First Marketing Campaign Competition

    January 30, 2012 5:35 PM EST German ad agency Torben, Lucie und die gelbe Gefahr GmbH (TLGG) was named the surprise winner of MIDEM's first Marketing Campaign Competition Monday, winning on behalf of client Vodafone. TLGG was one of 10 competitors selected by Contagious ...

  35. Saatchi CEO Kevin Roberts Declares Death of Marketing, Future of Movements @ MIDEM

    January 30, 2012 10:23 AM EST It wouldn't be a marketing festival in Cannes (home to the Cannes Lions International Festival of Creativity) without at least one ad agency exec declaring the death of some common practice. At MIDEM's Visionary Monday, Saatchi & Saa ...

  36. Coca-Cola's Emmanuel Seuge, Billboard's Most Powerful Branding Exec, On Music Biz @MIDEM

    January 29, 2012 8:12 AM EST Coca-Cola's Emmanuel Seuge, head of music and entertainment marketing, talks Spotify and Music Dealers at MIDEM; Petter Wesslander (right), drummer for You Say France & I Whistle. (Photo: Andrew Hampp) Will 50% of the music industry event ...

  37. Midem's Euro RSCG Pitch Session: The Sound of Sex & Music

    January 28, 2012 9:44 AM EST What is the sound of sex and music? For Reckitt-Benckiser's Durex condoms brand, it's "stuff that's got a big heart…something modern and different, please, that builds toward the end." That was the directive from Alasdair ...

  38. Exclusive: Fader Fort Returning to SXSW Without Fiat

    January 25, 2012 6:21 PM EST Fiat will not return as the sponsor of the Fader Fort at South by Southwest this year, Billboard has learned. Following a one-year sponsorship that saw record attendance at SXSW (58,000 attendees across four days) and at New York's CMJ Music ...

  39. Will Oldham Introduces Bonny Billy Gourmet Coffee Blend

    January 25, 2012 4:32 PM EST Will Oldham's Bonny Billy Blend Kona Rose Coffee available on the Drag City label's website. In an age of seemingly endless possibilities for music merchandising, some items still manage to evoke a sense of wonderment, awe and/or even a ...

  40. Peter Hook Calls Disney's Controversial Joy Division-Inspired T-Shirt a 'Backhanded Compliment'

    January 24, 2012 6:00 PM EST The Disney Store's "Waves Mickey Mouse tee" references Joy Division's 1979 debut "Unknown Pleasures," an album designed by Peter Saville. (Photo: Screen Grab) It was never the most obvious of artist/brand tie-ups, whi ...

  41. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...

  42. Jay-Z's Rocawear Recently Laid Off Half Its Staff

    January 18, 2012 7:37 PM EST Jay-Z's personal life and rapping career may be flourishing, but a recent report suggests the fashion line the mogul started over a decade ago may not be doing so well. According to the New York Post , Jay-Z's hip-hop clothing line, Roca ...

  43. Katy Perry Partners With 'The Sims' For Own Game

    January 17, 2012 12:06 PM EST Electronic Arts announced today (Jan. 17) a collaboration between Katy Perry and virtual reality computer program "The Sims" to create a Collector's Edition game with content and exclusives featuring the "Teenage Dream" st ...

  44. Abbey Road Studios, Fairmont Hotels Partner for Music-Themed Lodging 'Experience'

    January 17, 2012 7:30 AM EST Fairmont, the luxury hotel chain which operates 18 properties around the world, including New York's Plaza Hotel, has partnered with Abbey Road Studios, the recording studio made famous by the Beatles, to offer a "once-in-a-lifetime" ...

  45. Jimmy Iovine on Beats by Dre Parting With Monster: 'We Have to Control Our Own Destiny'

    January 13, 2012 5:59 PM EST As Beats By Dre prepares to sever ties with Monster Cable Products , Interscope chairman and Beats co-founder Jimmy Iovine has plans for further expansion into other entertainment arenas. With Beats technology already on Hewlett-Packard laptops an ...

  46. CES 2012: 8 Cool Things

    January 13, 2012 4:15 PM EST The music industry was all over Las Vegas this week, from Will Smith and Kelly Clarkson at Sony's presentation, Justin Timberlake's cameo at MySpace's TV announcement and Justin Bieber helping Tosy Robotics pitch a new dancing robot ...

  47. Daddy Yankee, Puerto Rican Rapper, To Release Signature Headphones Line

    January 13, 2012 3:13 PM EST Reggaeton star Daddy Yankee has signed on with Section 8 to create a signature line of headphones, according to a spokesperson for the artist. News of the partnership was officially announced this week at the 2012 International CES, the largest co ...

  48. Green Day Signs On as New Face of John Varvatos

    January 12, 2012 7:00 PM EST It wasn't long ago that Green Day frontman Billie Joe Armstrong was being booted from a Southwest flight for sagging pants and now, he's an official fashion model. The band has signed on to be the new face of John Varvatos' spring c ...

  49. CES Quick Hits: Clear Channel's Brian Lakamp on Becoming Even More Ubiquitous in Cars

    January 11, 2012 5:23 PM EST Brian Lakamp, Clear Channel's president of digital, fully understands the irony of a radio company hawking its in-car apps at CES. "We're already in every car," he said from Ford's booth in the South Hall, where Clear Chan ...

  50. CES Quick Hits: TDK Honors Mixtape Roots with Boombox, Headphones

    January 10, 2012 6:17 PM EST Steven Swenson, global brand manager for TDK, still hears it all the time. "Whenever we say 'TDK,' consumers will inevitably say 'cassettes,'" he told Billboard from TDK's booth at CES' Central Hall Tuesday. ...

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