1. Pepsi and Billboard Join Forces for Summer Beats Concert Series

    June 20, 2012 7:50 AM EDT Pepsi and Billboard today announced the first-ever "Summer Beats Concert Series." This new program will include three Twitter-enabled shows during the summer season featuring performances by Billboard chart-topping artists across multipl ...

  2. Linkin Park Song To Appear In 'Abe Lincoln: Vampire Hunter'

    June 13, 2012 3:28 PM EDT Linkin Park's "Powerless," the song that closes their June 26 Warner Bros. release "Living Things," will play over the end credits of the 20th Century Fox film "Abe Lincoln: Vampire Hunter." "Abe Lincoln&quo ...

  3. How Priscilla Presley Turned Elvis' Graceland Into Big Business 30 Years Ago

    June 13, 2012 7:47 AM EDT The Graceland website homepage MEMPHIS, Tenn. (AP) -- When Graceland opened to the public 30 years ago this month, nobody knew if it would be a success. Nearly 18 million visitors later, the house where Elvis Presley once lived is a money-making b ...

  4. Corporate Brands Talk Musician Partnerships, Say 'Country Has Broadest Reach' at Billboard Country Summit

    June 05, 2012 12:09 PM EDT (L-R): Martha Ivester (Gaylord Entertainment), Chris Sinta (ConAgra) and Laura Hutfless (CAA) outside their panel at the Billboard Country Music Summit. (Photo: Michael Seto) When it comes to corporate America and country music, panelists at Billb ...

  5. Exclusive: (RED), Red Hot Teaming For '(RED) Hot + Fela' Compilation

    May 31, 2012 5:00 PM EDT (RED) and the Red Hot Organization are teaming up for the first time on (RED) Hot + Fela , a tribute compilation to Fela Kuti tentatively due this fall, a follow-up to 2002's Red Hot + Riot . The first single, a cover of Kuti's "Lad ...

  6. Pepsi to Launch Twitter Push With Concert Livestreams, Free Music Downloads

    May 30, 2012 7:46 AM EDT Make sure you're awake and following us for free music today! (limit 1 per follower, US Only) #soexcited #giveaway #music - Pepsi™ (@pepsi) May 30, 2012 NEW YORK (AP) -- PepsiCo Inc. is lifting the curtain on its music partnership with Twitte ...

  7. Daddy Yankee Named Face of Verizon's 'Mis Fabulosos Quince' Campaign

    May 25, 2012 8:47 AM EDT Urban star Daddy Yankee is the face of Verizon's new Mis Fabulosos Quince (My Fabulous Quince) campaign. The contest aimed at Latina teenagers will have 15-year-olds submitting essays to win an all-expenses paid Quinceañera party for 100 gues ...

  8. GM Vs. Ford: Companies Ask If Advertising on Facebook Pays?

    May 17, 2012 6:45 AM EDT NEW YORK (AP) -- Responding to extraordinary demand, Facebook said Wednesday that it would sell more stock in the company's initial public offering. But ahead of the IPO, a debate emerged between two of the nation's largest automakers: D ...

  9. Budweiser InBev Partners with Will.i.am on Playable Vinyl Magazine Ad

    May 16, 2012 10:34 AM EDT You know vinyl is making a comeback when advertisers jump on the bandwagon. Still, Budweiser has released a vinyl single that's quite a bit cooler than your average 7-inch. To promote its partnership in Brazil with Black Eyed Peas frontman Wi ...

  10. The Roots' ?uestlove on His Foodie Biz, Cocoa Puffs on the Beastie Boys Tour, Fried Chicken Battles

    May 15, 2012 2:40 PM EDT Chef-d'oeuvres: Ahmir "?uestlove" Thompson (left) with chef Graham Elliot at a launch for their joint food venture at NYC's Mondrian SoHo. (Photo: Dom Savini) Ahmir "?uestlove" Thompson is no foodie come lately. The R ...

  11. Jay-Z on the Budweiser 'Made in America' Fest, Putting New Music On Hold

    May 14, 2012 1:38 PM EDT Philadelphia Mayor Michael Nutter and Jay-Z attend a press conference on the steps of the Philadelphia Museum of Art to announce that Jay-Z will headline the 'Budweiser Made In America' Two Day Music Festival in Philadelphia this Labor D ...

  12. Jay-Z Headlining, Curating Live Nation's 'Budweiser Made In America' Music Fest in Philly

    May 13, 2012 9:00 PM EDT Jay-Z and Budweiser are expected to announce Monday their partnership to bring a two-day music festival, "Budweiser Made In America," to Philadelphia over Labor Day Weekend. Jay-Z will headline as well as curate the lineup for the event, ...

  13. Devo's Gerald Casale Talks Licensing, 360 Deals and Syncs: 'The System Has to Get Better'

    May 10, 2012 5:23 PM EDT Gerald V. Casale, co-founder and chief strategist of the seminal new wave band Devo, has more experience than most when it comes to the ins and outs of the music rights licensing market. As co-writer of many of Devo's songs - including consis ...

  14. Tim McGraw Teams With JBL For Custom Headphone Line

    May 10, 2012 11:22 AM EDT With Dr. Dre and Jimmy Iovine's Beats By Dre opening up a celebrity-headphone trend that has since attracted the likes of 50 Cent, Ludacris, Xzibit and even Pauly D from Jersey Shore, the door for a country act to enter the crowded marketplac ...

  15. Business Matters: @NARM - Ready or Not, Brands and Music Are BFFs

    May 09, 2012 8:39 PM EDT @NARM - Ready or Not, Brands and Music Are Best Friends Forever -- Brands are getting more involved with music. That may not always be a good thing, but it's a trend that isn't going to reverse course. "Bands and Brands 20 : Who ...

  16. Lady Antebellum Teams With Lipton Tea & Honey For New TV Spot

    May 08, 2012 9:42 PM EDT Nicki Minaj isn't the only musician to star in a major ad for PepsiCo this week. Lady Antebellum debuted new 30-second TV spots for Lipton Tea & Honey and Lipton 100% Natural, a new product created in partnership by Pepsi and Unilever.In ...

  17. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  18. Jay-Z Makes Surprise Appearance at YouTube Upfront

    May 03, 2012 10:00 AM EDT When YouTube unveiled its slate of new channels to advertisers in New York City on Tuesday night, the Google-owned company enlisted none other than Jay-Z to close the event with a song we've all heard before but was oh-so-appropriate: that� ...

  19. How Train Came to Bottle a Drops of Jupiter Petite Sirah

    May 03, 2012 6:30 AM EDT SAN FRANCISCO (AP) -- Backstage with the rock band Train before a performance at San Francisco's hallowed Great American Music Hall may not be quite what you expect from a Grammy-winning, multi-platinum group. What's missing from the dre ...

  20. Jay-Z's New Logo Ignites Brooklyn Nets Merch, Ticket Sales

    May 02, 2012 4:09 PM EDT A new logo for the Brooklyn Nets, designed by co-owner Jay-Z , is already breaking business records for the team. The Brooklyn Nets announced Wednesday that Brooklyn Nets-related merchandise featuring the new black-and-white logo has been the top- ...

  21. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

  22. Jay-Z Designs New Brooklyn Nets Logo

    April 30, 2012 2:22 PM EDT As part owner of the Nets, Jay-Z has taken it upon himself to handle a very important part of the team's relocation from New Jersey to Brooklyn: the design of the squad's new logo. Jay-Z Stars in First Rocawear Commercial 'From Marc ...

  23. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  24. Video: Pitbull Says Will Smith's Career Is His 'Blueprint' for Success

    April 26, 2012 12:44 PM EDT Pitbull sat down with Billboard after his Artist Q&A at the Billboard Latin Music Conference to discuss his many business ventures, his new song for the Men In Black 3 movie, and how his career is similar to global warming. Check Out All Our B ...

  25. Chris Brown Launches Dum English: Limited-Edition Collectibles Series With Artist Ron English

    April 25, 2012 5:58 PM EDT Chris Brown's got his business in overdrive: In addition to finishing up his fifth studio album Fortune (July 3) and selling two-month-old, $1,000 pit bull puppies , the singer/songwriter has announced a new collectibles series in collaborati ...

  26. Emilio Estefan at Billboard Latin Conference: 'When It Was Just Me, Santana, Feliciano, Julio, There Wasn't So Much Opportunity...'

    April 25, 2012 3:31 PM EDT John Butcher, vice president of entertainment, Target (left); with Emilion Estefan, Chairman, Estefan Enterprises. (Photo: Michael Seto) As record sales remain flat and labels tighten their belts in producing and releasing records, brands have ste ...

  27. How Oceana's Euro 2012 Soccer Cup Synch Could Make Her a Global Superstar

    April 25, 2012 6:50 AM EDT German pop singer Oceana is set to receive a major sales boost this summer when her song "Endless Summer" is placed in front of a potential global audience of over a billion people as the official song of the Euro 2012 soccer tournament. ...

  28. Billboard Latin Conference: Artists Need Brands As Much As Brands Need Artists

    April 24, 2012 7:07 PM EDT Javier M. Delgado-Granados (Multicultural Marketing Manager, Walmart), and Julio Vega (VP of Latin Purchasing, Sales and Marketing, Music, Movies and Books, Anderson Merchandisers) discussing the impact of Walmart's Acceso Total. (Photo: Mich ...

  29. Video: Universal Music Latin Prez Victor Gonzalez Talks Belanova, Coca-Cola Olympic Partnership

    April 24, 2012 6:40 PM EDT Universal Music Latin Entertainment president Victor Gonzalez sat down at the Billboard Latin Music Conference to talk about UMLE act Belanova's partnership with Coca-Cola in the build up to this summer's Olympics in London. Billboard La ...

  30. Brands Compete in Second Billboard Latin Music Marketing Awards

    April 23, 2012 4:37 PM EDT For the second year, the Billboard Latin Music Marketing Awards will recognize the growing importance of consumer brands and marketers in the promotion and marketing of Latin music at the Billboard Latin Music Conference, presented by State Farm. ...

  31. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  32. Spotify Announces Global Deal With Coca-Cola

    April 18, 2012 10:40 AM EDT Spotify CEO Daniel Ek announced a global partnership with Coca-Cola at Ad Age's Digital Conference this morning, according to multiple reports . "I can't reveal more details now," Elk said, "but I'm really excited abo ...

  33. Nicki Minaj Launching Perfume This Fall

    April 17, 2012 6:55 PM EDT Nicki Minaj will be the latest pop star to hit the fragrance market, according to WWD. The "Beez in the Trap" rapper will debut her scene this fall, with help from Give Back Brands LLC, who also worked on Justin Bieber's fragrance, ...

  34. Tupac, Biggie, Mindless Behavior Among Platinum League's New Interactive Hip-Hop Trading Cards

    April 17, 2012 10:04 AM EDT Collector's Items: Platinum League CEO William Green (second from right) with Mindless Behavior (from left) Ray Ray, Prodigy, Princeton and Roc Roya . (photo: Jesse Vendetta) Mindless Behavior, Diggy Simmons, Snoop Dogg, Tupac Shakur and Noto ...

  35. Diet Coke Unveils New Madonna-Inspired Bottle

    April 12, 2012 6:19 PM EDT Diet Coke has unveiled a new line of fashionable bottles, one of which draws inspiration from Madonna's infamous cone bra ensemble. Famed French designer Jean Paul Gaultier -- the man who created Madge's iconic 1990 outfit -- was recentl ...

  36. Jay-Z's Rocawear Teams Up With The New York Yankees

    April 12, 2012 12:58 PM EDT (Photo: Rocawear) Jay-Z may have made the Yankee hat more famous than a Yankee can, but his clothing line Rocawear is teaming up with the Bronx Bombers for a bit of cross-promotion this season. Rocawear will introduce signs throughout Yankee Stadi ...

  37. Nicki Minaj Teams With Nokia For Times Square Event, 'Starships' Remix

    April 06, 2012 6:19 PM EDT Just three days after releasing her anticipated sophomore album Pink Friday: Roman Reloaded , Nicki Minaj took over Times Square Friday night for a live performance and remix of current single "Starships." The event was hosted by Nokia i ...

  38. Read: Burger King's Apology to Mary J. Blige for 'Premature' Advertisement

    April 04, 2012 9:05 PM EDT Burger King is apologizing to Mary J. Blige and her fans for releasing an ad that garnered the singer serious fan backlash. Mary J. Blige Burger King Ad Pulled, Criticized The clip featured Blige soulfully singing about the fast-food chain's ...

  39. Band of Skulls Wonder: How Many Synchs Is Too Many?

    April 03, 2012 6:05 PM EDT Licensing was good for Britain's Band of Skulls and its 2009 debut album "Baby Darling Doll Face Honey." The song "Friends," of course, was a breakout from the "Twilight Saga: New Moon" soundtrack, while the grou ...

  40. Mary J. Blige Testifies for Burger King Chicken In New Commercial

    April 03, 2012 11:30 AM EDT Jay-Z isn't the only musician making news for a commercial appearance this week: None other than the Queen of Hip-Hop Soul, Mary J. Blige, is the star of Burger King's latest ad for chicken snack wraps. "Crispy chicken, fresh lettuc ...

  41. Jay-Z Stars in First Rocawear Commercial 'From Marcy to Barclays' (Video)

    April 02, 2012 4:54 PM EDT Jay-Z reflected on his journey from Brooklyn's Marcy Projects to legendary music superstardom and beyond in the first ever Rocawear commercial. Aptly titled "Marcy to Barclays," the 30-second spot debuted today (April 2) on Jay-Z� ...

  42. Heinz Is On Their Side: Rolling Stones' Rice Krispies Commercial Referenced on 'Mad Men' (Video)

    April 02, 2012 12:24 PM EDT On Sunday's Mad Men, Heinz executive Raymond Geiger (John Sloman) suggests to Don Draper (Jon Hamm) that he get the Rolling Stones to sing a version of "Heinz is on my side" set to their hit song "Time is on my side" for t ...

  43. One Direction to Publish Biography 'Dare To Dream' Through HarperCollins

    March 30, 2012 2:53 PM EDT U.K. boy band One Direction has inked a deal with HarperCollins to publish a biographical book with exclusive interviews, memories and behind-the-scenes details. One Direction Tops Billboard 200, Adele Holds at No. 2 ONE DIRECTION FAN? Cover Story ...

  44. Jason Derulo Teams With Coca-Cola For Crowd-Sourced Song, Plots Comeback After Neck Fracture

    March 28, 2012 4:00 PM EDT Coca-Cola is teaming up with Jason Derulo for the second installment of Perfect Harmony, a crowd-sourced songwriting project that lets fans participate in the creation of an original song. The partnership will be announced on tonight's episod ...

  45. Spotify Tops Survey of U.K. Media Agencies

    March 28, 2012 12:17 PM EDT Spotify's "freemium" business model got some good news this week. The company has taken the top spot in its first appearance in the Online Media Owner Survey by the Institute of Practitioners in Advertising (IPA), a professional bod ...

  46. W, Coke Extend DJ Lab Partnership

    March 28, 2012 12:12 PM EDT W Hotels Global Music Director Michaelangelo L'Acqua. At first, the match doesn't seem entirely natural: W Hotels, the international hotelier that hangs its hat on its art and culture positioning; and burn energy drink, distributed by Co ...

  47. This Week In Music: G7's Andre Gaccetta On Bringing Brands And Bands Together

    March 27, 2012 7:26 PM EDT In this week's installment of This Week In Music, Topspin's Ian Rogers speaks with G7 VP Andre Gaccetta about his company's processes for bringing brands and bands together. Gaccetta says there are three gauges for the relationship: ...

  48. A-Trak, Kimbra, Mark Foster Tapped For Latest Converse 'Three Artists. One Song' Campaign

    March 27, 2012 2:13 PM EDT Coming right on the heels of the success of its Andre 3000-Damon Albarn-James Murphy collaboration campaign, Converse has announced another, pairing up DJ A-Trak with singer Kimbra and Foster the People frontman Mark Foster for the latest installm ...

  49. How David Guetta Is Helping EMI Improve Its Product Placement

    March 27, 2012 6:30 AM EDT David Guetta has already played matchmaker for a long list of hip-hop and indie artists looking to transition into dance and electro (Nicki Minaj, Sia and Lil Wayne among them). Now he's looking to put the same matchmaking skills to the test ...

  50. The Rise of Indie Bands in Advertising

    March 20, 2012 7:00 AM EDT This is going to be big," Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard "We Are Young" by indie pop outfit Fun. "It just had the quality ...

Pages