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From Hippie To Hip
June 14, 2007 12:00 AM EDT 0 0 0 0 Al Gore was ahead of his time. The presidential hopeful was discussing environmental issues for 20 some years-long before his documentary on global warming, "An Inconvenient Truth," picked up a couple of Academy Awards and long before Wa ...
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Teen Duo Spread Brand Across The Product Map
June 08, 2007 12:00 AM EDT 0 0 0 0 In the grand tradition of the Olsen twins and Disney juggernauts "High School Musical" and "Hannah Montana," a marketing blitz that pushes branded entertainment to the max is on tap for Aly & AJ's new Hollywood Records ...
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Airwair Sacks Ad Agency Over Dr. Martens Campaign
May 24, 2007 12:00 AM EDT 0 0 0 0 If heaven is a place on earth, as Belinda Carlisle sang in 1987, that place is not the London offices of ad agency Saatchi & Saatchi. As initially reported on thedailyswarm.com, the agency has been sacked by Airwair Ltd. -- makers of Dr. Marte ...
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Girl Authority To Get Multi-Platform Push
May 23, 2007 12:00 AM EDT 0 0 0 0 Rounder Records 'tween group Girl Authority is ready for its close-up. Rounder and PorchLight Entertainment have partnered to co-develop a multi-platform campaign starring the Boston-based girl group. This encompasses a TV series, feature fil ...
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Blue Man Group Enters Orlando
May 16, 2007 12:00 AM EDT 0 0 0 0 Blue Man Group opens June 6 at Universal City Walk's Sharp AQUOS Theatre in Orlando, Fla. The 1,000-seat venue is accessible from Universal City Walk and Universal Studios theme park. The Blue Man Group's permanent stand at Universal Cit ...
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Jeep Thrills For McGraw, Hill
May 09, 2007 12:00 AM EDT 0 0 0 0 Tim McGraw's first car was a Jeep. Years later, when McGraw and Faith Hill decided they wanted to take their relationship to the next level, a red 1976 CJ6 Jeep provided the wheels for the date. That was in 1996, the year they married. And no ...
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DMI In Build-A-Bear Deal
April 23, 2007 12:00 AM EDT 0 0 0 0 Build-A-Bear Workshop has tapped DMI Music & Media Solutions to create audio elements and music platforms for the global brand. The deal encompasses new in-store music programs and 12 original bear-themed songs created exclusively for Build-A- ...
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Pepsi Taps Artists For Brand Restyling
April 05, 2007 12:00 AM EDT 0 0 0 0 As part of its global brand restyling, Pepsi has tapped the All-American Rejects, Big & Rich and Pharrell Williams to each design a Pepsi can for an upcoming campaign. Each can will include a Web site address that will take fans to exclusive c ...
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Minogue To Get H&M Tribute Line
March 02, 2007 12:00 AM EST 0 0 0 0 Kylie Minogue will receive a major tribute from H&M in the form of a limited edition line of bohemian-chic beachwear. Minogue is the muse for the H&M Loves Kylie collection, which debuts in May. She is also the face of the upcoming beachwe ...
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Dupri, Barker Launch Clothing Line
February 23, 2007 12:00 AM EST 0 0 0 0 Jermaine Dupri, the newly installed president of Island Records Urban Music, is making his first foray into the fashion industry. The Grammy-winning songwriter/producer has united with Travis Barker (of Blink 182 and +44) and his clothing company ...
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From The Magazine: American Idol - The 'American' Way
January 15, 2007 12:00 AM EST 0 0 0 0 It's hard to imagine that the producers of "American Idol" would want to tinker with the show's formula following last season. After all, the hit reality program -- a talent search for music's Next Big Thing -- was 2006� ...
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McGruder Upped To Senior VP At MTV
December 11, 2006 12:00 AM EST 0 0 0 0 Depelsha Thomas McGruder has been promoted to senior VP of business operations and strategy for MTV. McGruder was previously VP of business operations and strategy for the network. She will report directly to Christina Norman, president of MTV and ...
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Teen Confab Debates Authentic Music Marketing
October 17, 2006 12:00 AM EDT 0 0 0 0 As more and more users sign up for social networking services on the Internet, the popularity and respect for music is only increasing. Music Web sites are the fourth most popular on the Internet, behind only gaming destinations, social networking ...
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Diddy Partners With Burger King
October 06, 2006 12:00 AM EDT 0 0 0 0 In his latest role, Bad Boy Records founder/CEO and recording artist Sean "Diddy" Combs becomes a brand ambassador for Burger King. In this capacity, he will assist the fast food retailer in increasing its profile in the worlds of music ...
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TNT Taps Jay-Z For NBA Ads
October 05, 2006 12:00 AM EDT 0 0 0 0 Turner Network Television has tapped Def Jam president Shawn "Jay-Z" Carter to star in a series of eight 30-second ads promoting the 2006-07 NBA season on TNT. The first Jay-Z promo spot, dubbed "The Truth About Stardom," begin ...
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Artists Finding 'Authenticity' In Brands
September 07, 2006 12:00 AM EDT 0 0 0 0 Branded entertainment strategies and partnerships were discussed at the second day (Sept. 7) of the seventh annual Billboard R&B/Hip-Hop Conference & Awards, held at the Renaissance Waverly Hotel in Atlanta. Panelists, culled from the worl ...