1. Paul Stanley Talks Kiss Merch Milestone: From Waffle Irons to Moisturizing Face Masks

    February 17, 2017 2:50 PM EST An interview with Paul Stanley , Kiss' hirsute party-starting frontman, doesn't go in any way, shape or form as a longtime fan might expect. This is, after all, Starchild, who back in the day in his rocktastic onstage falsetto-tinged ba ...

  2. Warrant Covers Haggard For New Professional Bull Riders Party Anthem: Listen

    February 10, 2017 10:18 AM EST Warrant , the L.A. glam metal band of "Cherry Pie" and "Heaven" fame, have formed a new partnership with the Professional Bull Riders that includes a remake of the classic Merle Haggard song, "I Think I’ll Just Stay Here a ...

  3. Sonos Tackles 'The Silent Home' with Thin Lizzy in New TV Ad to Air During Grammys (Watch)

    February 09, 2017 12:18 PM EST In the increasingly crowded wireless audio category, brands like Bose, Google Home and Samsung Radiant360 are all jockeying for a retail market that accounted for nearly $2 billion worth of sales in 2016 alone. Yet for Sonos, 2016’s No. 2 wireless ...

  4. OneRepublic Rocks the Beverly Hills Hilton Roof in Launch of Hotel's 'Music Happens Here' Program

    February 08, 2017 10:01 PM EST Hilton last night launched its “Music Happens Here" program in spectacular fashion: From atop the Beverly Hills Hilton with OneRepublic performing a private Grammy week concert, which if you were a Hilton Honors member included dinner and a o ...

  5. Super Bowl Commercials: Sony/ATV Leads Synchs, But It's a Big Year for Indie Publishers

    February 06, 2017 2:33 PM EST With the final count in, Sony/ATV retained its lead with 10-plus Super Bowl synch licenses, followed by Kobalt and Universal Music Publishing Group, tied with seven, Warner/Chappell with four, and BMG three. The figures are for consumer products o ...

  6. Super Bowl Synch Roundup: Lady Gaga & Justin Bieber Lead a Down Year -- Although Execs 'Are Closing Deals Until the Last Minute'

    February 03, 2017 6:05 PM EST Lady Gaga glams for Tiffany , Justin Bieber breaks for T-Mobile and Justin Timberlake imbibes with Bai in some of the most highly anticipated music commercials set to air during Sunday's Super Bowl 51, which has fewer synch licenses than last ...

  7. Molson No More: Live Nation Exec Talks Change to Budweiser, Eyes Longer Hours and More Local Artists at Toronto Amphitheatre

    February 03, 2017 12:34 PM EST Come this summer's concert season, Toronto's 22-year-old amphitheatre on the lakefront Ontario Place grounds will be known as Budweiser Stage. Owned and operated by Live Nation Canada, the 16,000-capacity venue had been the Molson Amphit ...

  8. Lady Gaga Will Star in Tiffany & Co.'s First Super Bowl Ad

    January 31, 2017 10:35 AM EST While details of Lady Gaga ’s halftime performance (and wardrobe) are still under wraps, it’s a safe bet that the singer will be wearing Tiffany & Co. jewelry during the show, as the brand just announced that she will star in its first-ever Su ...

  9. Russell Simmons Sells RushCard to Green Dot for $147 Mil.

    January 30, 2017 7:27 PM EST RushCard, the prepaid debit card company founded by hip-hop mogul Russell Simmons, is being bought by rival Green Dot for $147 million. Green Dot said Monday it will buy UniRush, the parent company of RushCard as well as the Rapid! payroll debit c ...

  10. Super Bowl 51 Ads Are Going for Stunts

    January 27, 2017 6:31 PM EST Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which - though it's not confirmed - she could perform from the roof of the stadium. If that comes to pass, she won't be the only one making a big play ...

  11. PR & Marketing Firms Rogers & Cowan, FRUKT Align Under New Banner

    January 18, 2017 9:00 AM EST Public Relations agency Rogers & Cowan and marketing powerhouse FRUKT will realign, corporate parent Interpublic Group announced on Jan. 18.  Leadership for the restructured unit under the Octagon Sports and Entertainment Network includes Mark ...

  12. How Daddy Yankee's 'Shaky Shaky' Became an Irresistible Walmart Commercial

    December 20, 2016 9:00 AM EST By now, you may have caught that irresistible Walmart TV spot that features children of all ages doing what they always do on Christmas Day: Shaking their gifts in an attempt to guess what’s inside. The shaking is to the tune of “Shaky Shaky,” the ...

  13. Young Guru Partners With The Marketing Arm, Named Chief Music Strategist

    December 09, 2016 12:08 PM EST Young Guru , the veteran engineer, DJ and producer who has helmed albums by Jay Z , Beyoncé , Fabolous , Alicia Keys and T.I. over the years, among many others, will become the Chief Music Strategist at brand engagement agency The Marketing Arm. T ...

  14. Joy Howard, Sonos' Marketing Chief, on Tech Events and Not Trying So Hard

    November 07, 2016 12:44 PM EST Advertising and marketing are not industries known for having big hearts, though their existence is predicated on the audience offering up its -- a first step towards opening the wallet, too. Few succeed at the first part of the equation, and f or ...

  15. Bjork Takes Over Red Bull Music Academy With Virtual Reality, Banging DJ Sets and Candor

    November 03, 2016 12:51 PM EDT Across a 48-hour period last week in Montreal's charming historic quarter, a peripatetic Bjork seemed to be, maybe was, everywhere at once. Alongside the fall-foliage-lined banks of the St. Lawrence River where this year's Red Bul Music ...

  16. Daddy Yankee Leads Allstate's New, App-Focused Campaign: Exclusive

    October 19, 2016 9:28 AM EDT The ad kicks off with a swaggering Daddy Yankee using a snazzy app to find his car in a crowded parking lot. Then, for 30 seconds, the reggaeton star proceeds to make the concept of car insurance cool. The campaign, titled “Estar en buenas manos n ...

  17. Spotify Starts Beta Testing a New, More Aware Type of Advertising

    October 13, 2016 2:27 PM EDT Each new day brings with it the possibilities of success, failure, love, a cheeseburger. Each new day guarantees, however, at least one thing: a new drill bit with which advertisers and marketers will attempt to burrow into your mind. These " ...

  18. Damian Marley Is Converting a California Prison into a Pot Farm: Exclusive

    October 03, 2016 4:14 PM EDT Damian Marley has announced that he, in partnership with Ocean Grown Extracts, is converting a former 77,000 square foot California prison into a cannabis grow space that will cultivate medical marijuana for state dispensaries. "Many people ...

  19. Citi, Live Nation, NextVR Launching Virtual Reality Concert Series

    September 28, 2016 8:20 PM EDT The future is now as the ability to virtually chill with anyone, anywhere is becoming a reality and, inevitably, a marketing opportunity. Citi, Live Nation and NextVR today announced a partnership to produce a series of up to ten live virtual real ...

  20. Joe Jonas Talks Natural Branding and Spotify at New York Ad Week Appearance

    September 27, 2016 4:39 PM EDT Reminiscing about the days when the Jonas Brothers “thought we killed it with 100 followers on MySpace,” Joe Jonas said he’s down with the industry’s recent transitions, from when fan engagement meant in-store autograph signings to the real-time c ...

  21. Melissa Etheridge Enters Marijuana Business With Etheridge Farms Line of Products

    September 02, 2016 6:36 PM EDT Melissa Etheridge is diving headlong into the marijuana business. Her company, Etheridge Farms, will soon be making cannabis products available for California medical patients. "I'm right in the process of branding," she tells Billb ...

  22. Biz Markie, Salt-N-Pepa, Lisa Loeb to Headline Crystal Pepsi 'Summer of '92' Launch Event

    July 27, 2016 11:05 AM EDT If it wasn't obvious already , nostalgia for the 1990s has seemingly taken over across the country, and brands are lining up to be a part of the action. On Aug. 9, Pepsi is throwing its hat into the ring with a "Summer of '92" ...

  23. John Varvatos and Bravado Launch Guns N' Roses Bowery Pop-Up Shop: Exclusive Preview

    July 22, 2016 3:00 PM EDT Today (July 22), luxury menswear designer John Varvatos and Bravado, the merchandising arm of Universal Music, launched the fashion brand's first-ever pop-up shop  inside the walls of their Bowery Store in New York City --  fittingly, the for ...

  24. Big Freedia, Blackalicious and James Blake Empower Marginalized in New YouTube Music Campaign

    July 18, 2016 9:35 AM EDT Elliphant and Big Freedia, James Blake and Bon Iver and Blackalicious empower the marginalized in a new YouTube Music campaign. YouTube Music has launched a provocative national marketing campaign with a compelling series of five short video clips ...

  25. Steven Tyler's 'Hold On (Won't Let Go)' Named Official Professional Bull Riders Anthem

    July 15, 2016 9:27 AM EDT Over the course of his illustrious 45+ year music career, Steven Tyler has been known for a lot of things: frontman for seminal hard rock band Aerosmith and its toxic twins subset; a master of top 40 cross-over hits; a profanity-dropping American ...

  26. Rick Marroquin, Veteran Hispanic Marketer, Dies at 45

    July 11, 2016 7:33 PM EDT Rick Marroquín, a veteran expert on multicultural and Hispanic marketing who was most recently an agent at CAA, died Sunday due to complications from lung cancer. He was 45 years old. A gregarious man who held key positions with both agencies and ...

  27. Brittany Howard & Jim James Duet to Backstreet Boys' 'I Want It That Way': The Story Behind the Chipotle Ad

    July 09, 2016 4:40 PM EDT For Chipotle Mexican Grill -- with its sterling reputation tarnished by a food safety crisis last year and now the drug arrest of a key executive -- a new commercial in the form of a winsome musical short is providing a lift. A Love Story , from d ...

  28. Sprite Covering Its Cans With 2Pac, Missy Elliott and J. Cole Lyrics

    June 15, 2016 10:00 AM EDT Summer's here and Sprite is bringing back its Obey Your Verse Lyrical Collection, featuring limited-edition packaging adorned with 16 song lyrics from 2Pac , Missy Elliott and J. Cole . "We wanted to make sure we identified artists who ...

  29. Luke Bryan Is Chevy's New Brand Ambassador; Kid Rock Partnership Ends

    June 14, 2016 9:54 AM EDT Kid Rock is out. Luke Bryan is in. Chevrolet has signed a deal with the country music star to be its brand ambassador for the next three years. Bryan replaces Rock, whose relationship with the Detroit automaker effectively ended last year. Chevy s ...

  30. Diplo & Gwen Stefani Kick Off Samsung 837 Summer Concert Series: Exclusive

    June 02, 2016 5:36 PM EDT Samsung's new flagship location in Manhattan, dubbed Samsung 837, has only been open for slightly more than three months , and the company just announced its first-ever concert series called Live @ 837 at the new location, kicking off with a ...

  31. Inside the Still-Hot Custom Emoji Industry

    May 25, 2016 11:29 AM EDT What's the value in an emoji? That depends on who you ask. The use of emojis -- illustrations used as texting shorthand for almost any word or emotion -- has exploded in the past 18 months, with an estimated six billion icons sent worldwide e ...

  32. How Taylor Swift's Apple Music Ads Helped Drake, Future, the Darkness and Jimmy Eat World

    May 18, 2016 12:18 PM EDT Taylor Swift 's ads for Apple Music have been touted as a peek into the pop star's life, showing her lip syncing to songs as she tries (and fails) to work out on a treadmill, dances and does her makeup in her bathroom and rocks out in he ...

  33. ESPN Gives MLB Latin 'Swing' With Alexis & Fido Theme Song

    May 13, 2016 11:36 AM EDT If you tune into ESPN to watch Major League Baseball this season, chances are you’ll get to hear “It Don’t Mean a Thing (If It Ain’t Got That Swing),” in Spanish. Dubbed “Si No Tiene El Swing,” the new version was recorded by reggaetón duo Alexs & ...

  34. GreenLight's Dominic Sandifer on the Future of Music Branding, Live Nation's Acquisition and How Gaga Turned Into Bowie

    May 10, 2016 6:16 PM EDT Last week, on May 4, Live Nation Entertainment finalized a deal to acquire 51 percent of GreenLight Media & Marketing, the agency behind the visually stunning Grammy performance in which Lady Gaga morphed into David Bowie (a collaboration with ...

  35. Beyonce Invests in Watermelon Water Sports Drink Company

    May 03, 2016 3:06 PM EDT Singer, actress, media mogul, record label boss, clothing line owner -- and now investor. Beyonce, on the heels of the release of her sixth studio album Lemonade , has invested in WTRMLN WTR, a three-year-old company that specializes in cold-press ...

  36. Lady Gaga and Elton John Partner for Macy's Clothing Line

    April 27, 2016 9:47 AM EDT Lady Gaga  and  Elton John  love bravery.  As a matter of fact, that's the name of their new collaboration in partnership with Macy's. It's called Love Bravery and it's spelled out like this: Gaga and John have come together fo ...

  37. Coca-Cola Cowboys (and Cowgirls) Get Their Share of New Soda Campaign

    April 27, 2016 9:07 AM EDT As a homeless teenager, singer-songwriter Jimmy Wayne ’s life turned around when he met an elderly woman, Bea Costner , who hired him to cut her lawn every week. She would compensate him with $20 and a Coca-Cola, and he ended up living with the Co ...

  38. 'Country Weekly' Magazine Cuts Staff, Goes All-Digital

    April 20, 2016 4:20 PM EDT Some 22 years after it was introduced as a retail checkout line product, the Country Weekly brand is being retired by its parent company, Cumulus, as it shifts from a physical magazine to an online product. Rebranded as Nash Country Daily , the mo ...

  39. Lions Entertainment: Timbaland, Steve Angello & YouTube Join New Event at Cannes Lions

    April 20, 2016 9:12 AM EDT Former Swedish House Mafia star Steve Angello and producer Timbaland , along with execs from YouTube and Sony, have joined the music-centric lineup for Lions Entertainment, a new event being held at this year’s Cannes Lions International Festival ...

  40. DEL Records & Combate Americas Announce Partnership: Regulo Caro, King Lil G Set to Participate

    April 14, 2016 9:05 PM EDT DEL Records announced a new partnership on   Thursday (April 14)  with Combate Americas ,  the first-ever U.S. Hispanic Mixed Martial Arts sports franchise. Juan Gabriel to Receive Special Award During 2016 Billboard Latin Music Awards Mexican Reg ...

  41. Pabst Blue Ribbon Launches Foundation to Deliver Grants to Musicians

    April 14, 2016 4:04 PM EDT Pabst Blue Ribbon may be the beer of choice for bar bands across the country, but the Milwaukee-based brewer has a deeper connection to music than fueling late-night stage antics. Today, the company unveils its new PBR Music Foundation, with the e ...

  42. Casablanca Records Partners With Jägermeister, Premieres Gazzo Documentary: Exclusive

    March 30, 2016 10:40 AM EDT Billboard Dance  is exclusively announcing a new media partnership between Casablanca Records, an imprint of Republic Records, and Jägermeister. IMS Engage 2016 Announces First Speaker Pairings: James Barton, Lee Anderson & More (Exclusive) Ca ...

  43. Vans, Slacker Cool for 50 Years, Is Banking on More Music to Maintain Its Relevancy

    March 25, 2016 4:03 PM EDT Unsurprisingly, Doug Palladini is wearing Vans at this very moment. After all, the company's Vice President, General Manager of North America has accumulated a 100-plus-pair collection over his 12 years with the brand, and knows better than t ...

  44. 'What Can We Help You Achieve?' Lady Gaga's Manager and Branding Experts Mull the New Normal

    March 17, 2016 1:01 PM EDT "We've gotten to the point in the world where the problems are so big that you have to do something," said Afdhel Aziz, director of Absolut Labs at SXSW yesterday afternoon. "What happens when you have brands with scale and rea ...

  45. Billboard's 2016 Branding Power Players: Meet the Masters of Marketing

    March 14, 2016 2:10 PM EDT During concert tours, in TV commercials and for clothing labels and cans of soda, ­musicians are increasingly linked to consumer brands. Marketers recognize the power of music to motivate consumers -- and pay for relationships with stars (and ...

  46. Billboard Signs With IMG for Product Licensing in Asia

    February 24, 2016 10:00 AM EST Billboard has signed with global agency IMG as the media brand's licensing representative for products across Asia. IMG has been tasked with helping Billboard cultivate and develop a product-licensing portfolio of merchandise -- apparel, head ...

  47. Down to Brass Tacks: Gwen Stefani's $12 Million Live Music Video for Target New Centerpiece to a Emerging Trend

    February 22, 2016 2:49 PM EST As soon as it was over Gwen Stefani hooted, hollered and gave a huge bear-hug to video director and long-time friend Sophie Mueller as a cast and crew of 250 surrounded them and erupted into a thunderous celebratory roar. It had been an intense ...

  48. Jeep Scores Big With '4x4ever' Super Bowl Ad, Song

    February 09, 2016 2:13 PM EST The most Shamazed Super Bowl ad of 2016 — by a huge margin — was Jeep's "4x4ever," featuring original music performed by Morgan Dorr , bass player of pop-punk act Boys Like Girls and lead singer of Best Of Friends. The 60-second spo ...

  49. Beyonce's 'Formation' Shout Out Boosts Red Lobster's Sales

    February 09, 2016 12:31 PM EST BeyHive members weren't the only squad to reap the benefits from Beyonce 's surprise single "Formation" this past weekend. After giving a shout out to Red Lobster on her first track since 2014's  Beyonce  album, the seafoo ...

  50. Inside Rihanna's Long, Rocky Road to Releasing 'Anti'

    January 28, 2016 10:32 AM EST Until the last minute, Rihanna kept the world -- ­including her own management and label, Roc Nation -- guessing. As recently as two weeks before releasing her Drake -assisted single "Work" exclusively on Tidal and to radio on Jan. 27, R ...

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