The Empire effect continues.
Music producer Timbaland and actress La La Anthony are joining forces with Leftfield Entertainment on a new hip-hop docuseries following in the footsteps of the Fox megahit.
The untitled project will center on Face Time Agency, one of the industry's top casting agencies for booking music video and hip-hop fashion models. Clients include Kanye West, Drake and Robin Thicke, among others. Set against the backdrop of the New York City nightlife scene, the drama will shine a light on the cutthroat entrepreneurial side of hip-hop, with models, DJs and social media stars trying to break through as moguls in their own right.
Anthony will exec produce, along with David George and Will Nothacker for Leftfield Pictures, and Derek Gordon. Similar to his role on Empire, Timbaland will serve as executive music producer. The project is currently in development and there is no network attached.
“I'm thrilled to be executive producing a project that offers a true insider’s look into the business side of hip hop, especially one that explores the lives of fascinating women who have used hip-hop as their platform to become successful entrepreneurs in fashion, music and more," Anthony said in a statement.
Added Timbaland: "I'm excited to continue to build my brand within the TV space. Projects like this, with music and culture at the center, are the sweet spot of my content play…lets go!”
This marks the latest big-name venture for Leftfield Entertainment, which recently signed Real Housewives star and Skinnygirl mogul Bethenny Frankel to an overall deal.
“La La and Timbaland are perfect examples of what can be achieved when talent, determination and creativity collide with entrepreneurship," George, Leftfield's CEO, said. "We’re thrilled to be in business with these two entertainment innovators to create a series that uncovers a unique, rarified faction of hip hop and provides a true soundtrack for the unpredictable journey toward fame and fortune."
The staggering success of Empire has led to many copycats both scripted and unscripted. WeTV recently launched the docuseries Growing Up Hip Hop following the offspring of some of the most names in the genre.
Anthony, who got her start as a VJ on MTV, has branched out behind the camera in the past several years, most recently signing on to co-produce Lupita Nyong’o's Broadway play Eclipsed.
In addition to his work on Empire, on which he has also appeared as himself, Timbaland (real name Tim Mosley) also exec produced last year's Lifetime film Aaliyah.
Anthony and Face Time Agency are repped by UTA.
This article was originally published by The Hollywood Reporter.