Australian TV's Network Ten television has confirmed its long-running music clip show "Video Hits" has been canceled after a 24-year run.
Since airing for the first time on Feb. 15, 1987, "Video Hits" has helped further the careers of various Australian acts as ARIA Award winners Missy Higgins and Angus & Julia Stone, and raised the profile Down Under of many international artists.
The decision to axe the weekend music video show was blamed on the evolution of how fans consume music, explains Ten's chief programming officer David Mott in a statement issued today.
"'Video Hits'' contribution to the network and the music industry over the past 24 years has been outstanding," he says. "Music and how people listen to it, watch it and enjoy it has changed dramatically in last few years and now is the perfect time for the institution that is Video Hits to sign off. The show will always hold a special place in Ten's history."
Among the staff heading out the door will be hosts Faustina "Fuzzy" Agolley and Dylan Lewis and Executive Producer Rachel Moor.
Artists and executives turned to Twitter to share their thoughts.
"We're sad about the fact that Video Hits has stopped," wrote the Australian independent music companies' trade body AIR. "Regardless of what you think about most music on Video Hits," AIR continued, "mainstream coverage of music has a trickle down effect on less commercial music."
Leading Australian hip hop artist Urthboy explained that "Video Hits" had played his label Elefant Traks' videos in recent years to "more than [pay-TV channels] Channel V and MTV [a bigger audience]."
The program will be given a send-off on Aug. 6, with a retrospective chronicling its more than two decades on-air.
"Video Hits" is one of several shows facing the chop as part of a company wide cost-cutting initiative announced by interim CEO Lachlan Murdoch, which is expected to see the network shed as many as 100 jobs from a workforce of 1,300.
With the demise of "Video Hits", the commercial networks' landscape is looking barren as far as music video programming is concerned. The Australian Broadcasting Corporation's weekend "Rage" broadcasts are among the last remaining dedicated music-video shows on Australian free-to-air TV.
The state-funded ABC is undergoing a cull of its own music-oriented programming. The ABC recently announced the current season of the music-trivia show "Spicks & Specks" would be its last. "Spicks & Specks" will draw to an end on Nov. 23.