When Chris Brown took the stage this morning for the "Today" show's Summer Concert Series, few expected that his performance would trigger a record turnout of a reported 18,000-plus fans-not even his team. The singer/songwriter's Rockefeller Center performance of four songs, including "She Ain't You" and "Yeah 3X" plus his record-breaking turnout-has had the internet in overdrive today.
"We didn't expect such a crowd," Tina Davis, Brown's manager, told Billboard.biz. "We just looked forward to Chris turning in a great performance. That's all we really hoped for."
Davis and Jive label sources say that nothing out of the ordinary was done in advance to promote Brown's appearance. In addition to radio announcements noting Brown's appearance that ran late last week on local New York radio (including WBLS and Hot 97), the label posted an announcement about the upcoming performance on Brown's Facebook page while the "Today" show aired its own promos. "We didn't say okay, we'll go out and do something different to promote Chris' performance," Davis said.
Brown himself tweeted photos of fans who began waiting in line two days before his concert; Davis said she was told that fans started camping out as early as Wednesday. She also said the NYPD was so concerned about fans rushing the stage that Brown wasn't able to rehearse beforehand, and that a planned catwalk on which he was set to perform was also taken down before the show.
Today's performance is definitely a far cry from Brown's appearance earlier this year on morning rival "Good Morning America." After being asked by host Robin Roberts about Rihanna during an interview, Brown stormed out and later broke a window at the GMA offices. He was not interviewed this morning.
As for what the future holds for Brown after this, Davis says the singer is working on several projects including a tour coming in the fall.
Video: Chris Brown performs "Forever" on Today Show, 7/15/2011
Video: Chris Brown performs "Yeah 3X" on Today Show, 7/15/2011
Video: Chris Brown performs "She Ain't You" on Today Show, 7/15/2011