For the sixth consecutive year, Estefan Film & Television-the production company of Emilio Estefan's Estefan Enterprises, will produce Nuestra Navidad, the Target-presented Christmas special that airs on the Univision network. This year's edition of the show, airing Dec. 11 at 7 p.m. (6 p.m. Central time) will feature performances by Gloria Estefan, Paulina Rubio, Chino y Nacho and Arthur Hanlon.
Although the special by now is a yearly staple, it's an oddity. While most Spanish language TV shows host their own Christmas specials or invite artists around a Christmas theme, Target Presenta Nuestra Navidad is the only music-centric major network show generated specifically for the season. The show underscores the importance of the Latin marketplace for Target; all the commercials that air during the broadcast, for example, are Target commercials.
Beyond music, however, the show also focuses on giving back to the community.
This year, for example, it honors 14-year-old Emilio Garabito Abad, a patient of St. Jude Children's Research Hospital who lives at Target House. St. Jude and Target have a longstanding partnership, and Target will donate all proceeds from the sale of its limited-edition Holiday Bullseye dog to St. Jude.
While past versions of Nuestra Navidad have traveled to different cities, this year's show was filmed at the New World Center in Miami and featured on-stage performances from its guest artists, accompanied by a string orchestra. Another local, Christmas touch was provided by the choir from John A. Senior Ferguson High School in Miami, in their first televised performance before they perform at the 2012 Olympics.
The rundown of numbers for Nuestra Navidad includes Christmas classics and contemporary hits. Gloria Estefan will sing her new single "WEPA" and Christmas standard "Farolito;" Rubio will perform her single "Me Gustas Tanto" and "Feliz Navidad;" and Chino y Nacho will perform their current single "El Poeta" and Latin Christmas classic "Burrito Sabanero." Hanlon will perform his song "Esta Navidad"-which was used for a 2009 Univision Christmas campaign--on the piano with Garabito featured on acoustic guitar.
Nuestra Navidad is hosted by TV personality Lily Estefan (Estefan's niece), host of Univision afternoon show El Gordo y la Flaca.