Katy Perry: Part of Me attracted enough paying customers in its opening weekend to make the top 10, but missed crossing a threshold that makes concert-based biographies a mass-market genre.
Opening the day after a national holiday, Paramount's 3D Perry film grossed an estimated $10.2 million over four days on 2,730 screens, the studio estimated. It's weekend gross was $7.1 million.
Those numbers pale in comparison to Paramount's release last year of Justin Bieber: Never Say Never, which pulled in $29.5 million the weekend before Valentine's Day. It would go on to make $73 million, making it the top film in the genre, according to data collected by BoxOfficeMojo.com.
Hannah Montana/Miley Cyrus: Best of Both Worlds is the biggest opener among all concert films, grossing $31 million on a mere 683 screens in February 2008. Michael Jackson's This is It, with a $23.2 million opening, and The Jonas Brothers 3D Concert Experience ($12.5 million) also bested Perry's opening tally. The Jackson and Jonas films, however, opened on more than 3,000 screens each.
Most of these films have a shelf life of about five weeks and -- at best -- drop about 50% each successive week at the box office. The Perry film will likely end up in the $16 million to $19 million range, placing it between Madonna:Truth or Dare at $15 million and the $19.2 million the Jonas Brothers film eventually grossed.
The Bieber film has also grossed $23.9 million in DVD sales, according to figures tallied by TheNumbers.com. The Jonas Brothers film did $9 million.
Perry's film did $2.3 million in foreign territories, BoxOfficeMojo reported, but did not break down any specifics. At best, non-domestic grosses of concert films represent 25 percent of the pop-star films' take.
Costs associated with these films, by moviemaking standards, are low; the budget for Part of Me was a reported $12 million, Never Say Never was $13 million.
If the Perry film is a warning sign, expect more concert-bio films focusing on teen and 'tween sensations rather than acts with a bit of history and success on the charts. Sony is expected to put a One Direction film in theaters before Thanksgiving, which would have a draw similar to Bieber and Cyrus.
Metallica is the next rock band heading into the concert documentary world. They will be filming their shows in Mexico City in August for a theatrical release.