One night may not be big enough for two singing competitions. With NBC adding an episode of "The Voice" to this Wednesday, up against the sophomore season premiere of Fox's "The X Factor," both series saw double-digit drops from their most recent outings.
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"The X Factor's" two-hour premiere averaged a 3.3 rating among adults 18-49 last night, according to fast affiliate ratings. That's a 25 percent drop from last year's series premiere, though a smaller drop from the December finale (3.8 adults rating.) In total viewers, "X Factor" averaged 8.5 million viewers.
Head-to-head competition with the 8 p.m. hour of "X Factor" gave "The Voice" a victory. Though the 3.3 adults rating matches "X Factor's" total haul, the Fox show only pulled a 2.7 adults rating in direct competition with "The Voice." (In its second hour, "X Factor" grew 40 percent.) In total viewers, "The Voice" pulled in 10.7 million.
"America's Got Talent," entering its home stretch, pulled a 2.9 rating among adults 18-49. For the night, NBC pulled in a 2.7 rating with 18-49-ers and a dominant 8.9 million viewers.