Video: Psy Does 'Gangnam Style' on NBC's Today Show -- First Artist Ever to Perform Same Song Twice
Video: Psy Does 'Gangnam Style' on NBC's Today Show -- First Artist Ever to Perform Same Song Twice

Korean pop/dance sensation Psy -- who recently signed to Scooter Braun's Schoolboy Records, a part of Universal Republic -- hit NBC's Today show this morning, and was such a sensation that the show's producers had him perform his viral smash "Gangnam Style" twice on the morning show. It is the first time an artist has ever played the same song twice in the same show in "Today" history.

Scooter Braun, Korean Viral Video Sensation Psy Announce Label Partnership

"After he performed, the entire crowd was chanting 'Encore! Encore! Encore!' so much that we just decided to it again," Melissa Lonner, the show's booker, told Billboard.biz. "We've had people play another song because the crowd was so into a concert - Coldplay did that -- but this is the first time where an artist performed the exact same song within the same half hour."

Perhaps the most unforgettable part of the segment was seeing the show's anchors join Psy onstage for the now-famous dance seen in the video, which has garned more than 168 million views on iTunes at press time.

"The entire plaza was so energetic and people were so happy and doing that dance that you could help but get into it and get involved," Lonner said. "Psy wanted to show them the dance and he did - and after that, you couldn't stop them. David Gregory was so into it! I think his secret dream is go be one of Mary J. Blige's backup dancers!" she laughed. "The song climbed even higher on the iTunes charts after the performance."

Scooter Braun, Korean Viral Video Sensation Psy Announce Label Partnership

The song, which roared to No. 1 on the Social 50 Chart three weeks ago off the strength of its YouTube video and hasn't relinquished the top spot since, debuted on the Hot 100 Chart this week at No. 64, and rose to No. 25 on Hot Digital Songs with 61,000 downloads sold, according to Nielsen SoundScan.

Despite all that, the "Today" team was still taken aback by the reaction to Psy's performance. "He was booked several weeks ago - it took a little while for him to get to the U.S.," Lonner said. "But as soon as it was announced a lot of requests started to come in. We weren't sure how big it would be, but people started showing up on Thursday [for the Friday-morning show] and the crowd was so excited and animated! A good portion of the audience were Korean, but a lot weren't - and everybody did the dance."

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