Nokia Entertainment vice president Jyrki Rosenberg (left) and Sundance Partnerships vice president Lee Sparer in West Hollywood, Calif.
Nokia Music is producing a series of six short films about music scenes in six U.S. cities that will air on the Sundance Channel beginning in January.
Nokia, which announced its free streaming service a month ago, and the Sundance Channel made the announcement in West Hollywood. Three of the four filmmakers -- Abteen Bagheri, Emily Kai Bok and Tyrone Lebon - were in attendance, as was Gary Clark Jr., whose track "Bright Lights" will be used to promote the series on the Sundance Channel and play over end credits of each film.
"'Bright Lights' is about being the underdog, underground and wanting to get out there and be appreciated, be loved," Clark told Billboard.biz prior to a screening of clips from the shorts. "The films are all kind of about that."
Gary Clark Jr., second from right, joins film directors Abteen Bagheri, left, Emily Kai Bock and Tyrone Lebon at an event announcing Nokia Music's short film series that will air on Sundance Channel.
The films, about 10 minutes each, cover the underground rap scene in Brooklyn, N.Y., sissy bounce artists and clubs in New Orleans, the dreamy bands of Portland, Ore., warehouse concerts in Detroit and the connection between strip clubs and hip-hop in Atlanta. Lebon is shooting in L.A.'s San Fernando Valley, documenting the artist SFV Acid and the suburban EDM scene.
Nokia Entertainment VP Jyrki Rosenberg, who heads the music initiative globally, told Billboard.biz that the company had spent the first month of the service's roll-out explaining its features. "The film series is about understanding American music better," he said.
Behind-the-scenes content such as director's blogs, pictures from the road and video diaries will be posted on nokia-music.com. The films will be available on Sundancechannel.com after they have premiered on the network.