Urban bachata star Prince Royce was the big winner of fan awards Premios Juventud, which aired live July 18 on the Univision network. Royce took home five awards, including "Red Hot Artist," "Catchiest Tune," "My Favorite Video" (for “Incondicional”) and "I Play It All" (for his album Phase II).
Royce was followed in sheer number of wins by late diva Jenni Rivera, winner of four awards, including "My Regional Mexican Artist" and "My Ringtone" (for “La Misma Gran Señora”).
But beyond the winners, which are voted on by fans online and on mobile, the big success of Premios Juventud was in its roster of performers, which included Jennifer López and Pitbull performing an opening medley of hits together, as well as Ricky Martin.
Martin was among a handful of artists that also included Prince Royce, Pee Wee, Jencarlos Canela and Yandel, who all premiered new songs at the award show.
Launched 10 years ago as a fan show that aimed for a younger audience, Premios Juventud presents awards in 27 categories in music, film soap operas, sports and pop culture.
The award show has become increasingly interactive. This year for the first time, fans also voted for a 2013 Summer Song online and via Twitter, which will become the official theme of Univision’s summer on-air promotions. The winner was Canela’s “I Love It.”
Fans were also able to vote via twitter on best dressed celebrities and fan twitter questions were answered by celebrities on the red carpet.
The dedicated Premios Juventud Channel is also live on Univision’s new Uforia music app.