Live Nation Entertainment is stepping-up its activities in Asia through a joint venture with Lushington Entertainments.
The new Live Nation Lushington JV will promote live concerts in Hong Kong and Singapore, two of the most established touring markets in the region outside of Japan.
Lushington Entertainment managing director Michael Roche becomes head of Live Nation Lushington, whose first event will be Linkin Park's Hong Kong concert on Aug. 15.
Asia’s live market is fast becoming an international touring hotspot, and Live Nation’s push into the region is the latest in a growing trend.
In recent years, the Australia’s Laneway festival established an annual event in Singapore, while Sydney-based booking agency Artist Voice opened new offices in Hong Kong and Singapore, becoming the first Australian booker to aggressively enter the Asian market.
Cheaper and more abundant flight routes explain part of the growth trend, while the region’s venue infrastructure is also maturing at a steady pace, music executives note. Superstar acts have beat a path through Asia, with Bob Dylan, Kylie Minogue and Janet Jackson visiting the region in recent times. But execs also believe there’s a real and growing appetite for new alternative acts throughout Asia.
Lushington, an affiliate of the publicly-held HPL group of companies, has been operating since 1990, when it was established to promote Eric Clapton's first Asian tour.
Live Nation opened for business in Hong Kong and Singapore back in 2005, and last year promoted seven sell-out Lady Gaga performances in Hong Kong (four) and Singapore (three), according to the company.
The two companies have history. Live Nation and Lushington have partnered on recent tours by Sting, Roxette and Korean pop star Big Bang, among others.
In 2012, the two companies presented approximately 70 shows and sold 280,000 tickets across the two markets, according to a joint statement.
"Live Nation continues to enhance and expand our global footprint,” comments Live Nation CEO and president Michael Rapino in a statement. “Our new joint venture with Lushington will increase our presence in Asia and enable us to bring more live entertainment to more fans in Hong Kong, Singapore and throughout the region."
Adds Roche: "After 23 years of promoting in the region, we found a great partner in Live Nation. We share a common vision and work style centered on hard work, integrity and dedication to bring the very best international and emerging stars to Hong Kong and Singapore."
Live Nation currently operates five offices throughout Asia, including Hong Kong, Beijing, Shanghai, Seoul and Tokyo.