Laneway Festival Launching in North America
Aloysius Lim c/o Chugg Entertainement

Australia’s Laneway Festival is eyeing a launch in North America this year.

Details are sketchy, and a date or city haven’t yet been announced. But when the big show does happen, Laneway will become the first Australian fest to test the waters in the U.S. or Canada.

Laneway started out in 2004 as St Jerome's Laneway Festival, a back-alley street party in Melbourne. Now, it spans seven cities across three countries – Australia, New Zealand and Singapore. The outdoor sites typically pull capacity crowds of 4,000-10,000.

The boutique fest’s angle is to book hot indie acts as they’re on the way up. The likes of Feist, Mumford & Sons, Florence + the Machine, Tame Impala, the xx and M83 have played the event in the early days of their careers.

Laneway’s dates so far have been organized by Lunatic Entertainment managing director Danny Rogers and hospitality entrepreneur Jerome Borazio and Michael Chugg’s Chugg Entertainment.

Coming to America is “a big moment for Laneway,” comments Rogers and Borazio in a joint statement. The promoters are staying mum on plans, until a big reveal March 15 at the Red 7 Laneway showcase at SXSW. Billboard.biz asked Rogers to fill in some of the gaps, but answers weren’t forthcoming.