Los Angeles-based AEG Live has inked a deal, revealed today (Feb. 21), to be the exclusive booker and promoter for live entertainment at the Joint, located inside Las Vegas' Hard Rock Hotel & Casino. The pact is with the Morgans Hotel Group, which owns the Hard Rock Hotel & Casino. No further details about the agreement were released.
Previously, the Joint was booked by promoter Andrew Hewitt, who has worked in the Las Vegas market for more than 11 years. In late 2006, Hewitt and Live Nation entered into a multi-year deal to become the official booker of the Pearl, located at the city's Palms Casino Resort.
Upcoming AEG Live events at the 2,200-capacity Joint include concerts from 30 Seconds to Mars (Feb. 24), Seven Mary Three (March 2), Joan Jett & the Blackhearts (March 3), Steve Miller Band (March 9), comedian Mike Epps (March 10), and AFI (March 11).
AEG Live, AEG's national concert touring division company, is known for producing Celine Dion's lucrative "A New Day" show at Las Vegas' Colosseum at Caesars Palace, which runs through mid-December of this year. The company also teams up with HBO to produce the city's annual Comedy Festival.
AEG Live has also linked with the Boyd Gaming Corporation to produce and present shows in two venues at Echelon Place, a development resort on the Las Vegas Strip. Echelon Place is scheduled to open in 2010.
In recent months, AEG Live has strategically moved into new territories beyond Las Vegas. AEG CEO/president Tim Leiweke recently told Billboard.biz the company wants to "continue to expand, and expand at a more rapid rate."
"Our goal is to grow from the 33 facilities we have today, to 100 in the next few years," Leiweke said.
Earlier this month, AEG nailed down the contract with the NHL's New Jersey Devils to manage the new Prudential Center in Newark. And in January, the company revealed a deal to assume booking and operation responsibilities of the 1,700-capacity Royal Oak Music Theatre in Royal Oak, Mich.
AEG now owns, operates or is developing major venues in many top entertainment markets including Staples Center in Los Angeles, the O2 in London (due to open June, 2007) and the O2 World in Berlin (opening 2008). The company also owns and operates the Nokia Theatre Times Square in New York.