Compass Facility Management, which provides management and consulting services to 26 venues across the United States, has changed its name to VenuWorks, effective immediately.

The primary reason for the re-branding is in response to recent a cease and desist letter from U.K.-based food service company Compass Group, according to a VenuWorks spokesperson. In 1996, Compass Group registered its name in the U.S. 10 months earlier than Compass Facility Management, the spokesperson adds.

Compass Group was not immediately available for comment at press time.

Steve Peters, president of Ames, Iowa-based VenuWorks, noted that the new mark will help avoid confusion with other facility service companies that operate under the "Compass" name.

"We believe this decision will give us a strong individual identity and allow us to build our core business of managements, events and consulting, and establish goals for all of our employees that meet and exceed our customers' expectations," Peters said in a statement.

The new moniker also comes as the company celebrates its 10-year anniversary. As part of the re-branding process, VenuWorks is launching a new Web site, which will be developed over the next few months.

Along with management services for arenas, theaters and convention centers, VenuWorks also manages food and beverage operations, and offers event booking and promotion services.