Dale Morris and Associates (DMA) and the William Morris Agency (WMA) have formed a strategic alliance focusing on concert booking and touring for Gretchen Wilson and former Alabama frontman Randy Owen.

DMA and WMA have employed an informal relationship for five years, beginning with combining efforts on the successful Alabama American Farewell tour and continuing with various concert bookings, film, television, and literary projects involving Morris Management and WMA clients including Alabama, Big & Rich, Cowboy Troy, Randy Owen, and Gretchen Wilson.

DMA's Barbara Hardin will continue to be responsible for the management side of all touring related activity for both artists and WMA VP Greg Oswald will assume responsibility for day to day booking operations within WMA. DMA will continue to book Kenny Chesney and Jake Owen in-house.