Billboard Books, an imprint of Watson-Guptill Publications, released "This Business of Concert Promotion and Touring" by Ray Waddell, Rich Barnet and Jake Berry on Oct. 1.

The book is billed as "A Practical Guide to Creating, Selling, Organizing and Staging Concerts" and covers virtually all aspects of the live music business. Among the topics examined are booking agencies, concert promotion, ticketing, marketing, risk management, production, venue operation, rehearsals, contracts, security, sponsorships, performance, insurance, international touring, festivals, merchandising, tour management and routing. The scope ranges from club gigs to global megatours, with insightful comments from a wide variety of the most knowledgeable players in the concert business.

Co-author Waddell is executive director of content and programming for touring and live entertainment at Billboard Information Group. He authors Billboard's weekly On the Road column and spearheads the annual Billboard Touring Conference & Awards in New York each November. Waddell has covered the live entertainment business for more than 20 years.

Barnet is a professor in the Department of Recording Industry at Middle Tennessee State University, where he teaches Concert Promotion and Advanced Concert Promotion.

Berry, one of the world's most experienced production professionals, is co-owner of Production Alliance, and has served as production manager for acts including the Rolling Stones, U2, AC/DC and Metallica.

"Touring is the healthiest part of the music business right now, but there is often a thin line between a concert's success and failure," says Waddell. "The rewards can be great but the risk is very high. The information my colleagues and I put together for this book would take many years to acquire on one's own."