Pioneering agent Frank Barsalona and Live Earth/Control Room CEO Kevin Wall will be honored as this year's Billboard's Touring Conference & Awards, set for Nov. 14-15 at the Roosevelt Hotel in New York. Mega-tour producer Arthur Fogel, Live Nation chairman of music and president of TNA International, will be the subject of the conference's keynote Q&A.

Barsalona will be honored as this year's Legend of Live, following previous honorees Elton John (2006) and promoters Jack Boyle (2005) and Michael Cohl (2004). Wall will receive the Humanitarian Award for his efforts in producing the global Live Earth concerts this year.

Barsalona's Premier Talent Agency took rock and roll touring from entertainment stepchild to big business, creating an effective touring model in the process. Premier, which merged with the William Morris Agency in 2002, is credited with building what became the hugely successful arena rock business of the 1970s onward, and Barsalona helped develop the young promoters and agents that have become the industry heavyweights of today. Among the artists handled by Barsalona were Led Zeppelin, the Who, Bruce Springsteen, U2, Tom Petty & the Heartbreakers, Van Halen, and many others.

Wall was executive producer of the Live Earth megaconcerts on July 7, 2007, which drew unprecedented worldwide attention and awareness to the issue of global warming. The concerts brought together more than 150 musical acts in 11 locations around the world and were broadcast to a mass global audience through televisions, radio, and the Internet.

"The Billboard Touring Conference is honored to acknowledge such influential figures as Frank Barsalona and Kevin Wall," says Ray Waddell, Billboard's executive director of content and programming for touring and live entertainment. "The impact these two individuals have had on the live music business and beyond will be felt for decades."

Producer Arthur Fogel, subject of the conference's keynote Q&A, was at the helm of this year's Police reunion tour and past global treks by U2, Madonna and others. For the first time he will sit for a public Q&A, conducted by Waddell.

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