Nathan Hubbard has been promoted to the position of CEO of Live Nation's ticketing unit.

In an expanded role, Hubbard will lead Live Nation's ticketing unit with responsibility for the live music giant's new ticketing company. The new ticketing division will also manage Live Nation's ticketing gateway, LiveNation.com.

Hubbard came to LN in 2006 through the purchase of Musictoday, where he was CEO. At Musictoday, Hubbard pioneered the company's primary ticketing system which LN currently uses in its venues to sell more than 2 million tickets annually to registered fan club members. Musictoday ticketing clients include Bonnaroo, and the Pemberton Festival among others.

Following the acquisition of Musictoday, Hubbard was appointed president, ticketing at Live Nation. As the division's founder, he crafted the company's ticketing vision and architected the structure, process and final platform selection that will enable LN to handle an expected 20 million tickets worldwide when the company takes over all of its ticketing operations. The bulk of LN's contract with Ticketmaster expires at the end of this year.

Hubbard's management team for Live Nation ticketing includes the following:

- Chief information officer, Joe Manna, a 25-year veteran in the technology, operations and IT fields who most recently served as chief technology officer of Tickets.com.
- Executive VP business development and strategy, Greg Bettinelli, who joined the company earlier this year from StubHub/eBay, where he spearheaded the company's relationship with Major League Baseball.
* EVP/GM of LiveNation.com, Noah Maffitt, who recently joined the company from Office Depot where he was instrumental in driving growth to nearly $5 billion in total ecommerce revenue.

"We have assembled a ticketing team consisting of some of the most creative, effective and seasoned leaders in the arena," said Michael Rapino, president and CEO of Live Nation, in a statement. "With his proven track record of building ticketing, online and ecommerce businesses from the ground up, Nathan is perfectly positioned to expand his role to lead our ticketing unit as we integrate our ticketing platform with a redesigned, ecommerce focused gateway at LiveNation.com."

Hubbard reports to Rapino.