C3 Presents' event production relationship with Team Obama continues as the Austin-based promoter/producer will produce major events at the inauguration of President Barack Obama beginning this weekend.

C3 staffers have been entrenched in D.C. for a couple of weeks now,
preparing to provide production services for Sunday's HBO-televised "We Are One: The Obama Inaugural Celebration At The Lincoln Memorial," which will feature Beyonce, Mary J. Blige, U2, Garth Brooks, Sheryl Crow, Renee Fleming, Josh Groban, Herbie Hancock, Heather Headley, John Legend, Jennifer Nettles, John Mellencamp, Usher, Shakira, Bruce Springsteen, James Taylor, will.i.am and Stevie Wonder.

The special is produced by the Stevens Company in association with Don Mischer Productions, with C3 handling pretty much "everything behind the television cameras," a source tells Billboard.biz. Up to 500,000 are expected to attend the concert, which is free to the public.

C3 will also provide production and support service throughout the entire National Mall for the inauguration, serve as the event production service provider for the Inaugural Parade, and provide event production services for the swearing-in ceremony on Tuesday.

C3, whose principals include Charlie Jones, Charles Attal and Charlie
Walker, is the producer of Chicago’s Lollapalooza and Austin’s Austin City Limits Festival, and also produced Obama's huge election night rally at Grant Park in Chicago back in November. C3’s relationship with the Obama campaign began back in the primaries with C3 producing a few outdoor rallies in Texas.

Questions? Comments? Let us know: @billboardbiz

Print