Live Nation has cut a three-year deal with Aaron's, Inc., leasing/specialty retailer of office furniture, electronics, appliances, that gives Aaron's the naming rights to the former Lakewood Amphitheatre in Atlanta.

Beginning today, the amphitheater will be called Aaron's Amphitheatre at Lakewood. Last year, 19,000-capacity Lakewood reported 19 shows to Billboard Boxscore that grossed about $9 million and moved 239,016 tickets.

Upcoming shows for this year include Coldplay, Pete Yorn, New Kids on the Block, No Doubt, Kid Rock/Lynyrd Skynyrd, Rockster Mayhem, Aerosmith/ZZ Top, Vans Warped Tour, Rascal Flatts, Cheap Trick/Def Leppard/Poison, Crue Fest, Creed and Toby Keith.